Problem Solving 101: A Simple Book for Smart People


Ken Watanabe - 2007
    His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant.He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills.Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend.Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.

Dissolve


Nikki Gemmell
    Decades later she has written a deeply personal, profoundly intimate reflection on love and female creativity, and what happens when the two collide in a man's world.Dissolve is a conversation. A conversation with the young women of Gemmell's teenage daughter's generation, and of course with men.'Reading this memoir is like therapy for the soul' ArtsHub'one of the most enriching, yet debilitating reads I've experienced... tremendous, moving writing' Jessie Tu, Women's Agenda'Nikki Gemmell wrote this book for me, and I suspect there will be many women who feel the same way... Each page is imbued with startling self-awareness and profound wisdom... Vulnerable, honest and raw' Better Reading

Zero Hour for Gen X: How the Last Adult Generation Can Save America from Millennials


Matthew Hennessey - 2018
    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

Networking for Dummies


Doug Lowe - 2000
    You'll discover the hottest topics for setting up a network at home or in the office.Popular For Dummies author Doug Lowe knows what the networking beginner is looking for, so to that end, he offers you networking fundamentals written in his easy-to-understand style and discusses topics such as Windows 7 and Windows Server 2008.Walks you through networking basics with valuable updates of the latest networking tools and trends Explains exactly what a network is and how to use it Demonstrates how to build a wired or wireless network Addresses securing, optimizing, and troubleshooting a network Discusses networking with all major operating systems Networking For Dummies, 9th Edition is the guide you need to start sharing resources and exchanging data today.

SEO Made Simple: Strategies for Dominating the World's Largest Search Engine


Michael H. Fleischner - 2008
    Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

Nikon D5100


Rob Sylvan - 2011
    This new model replaces the popular D5000 and creates a nice bridge between the more beginner-level D3100 and the high-end D7000.This book has one goal: to teach D5100 owners how to make great shots using their new Nikon camera. Users learn how to use the D5100 to create the type of photos that inspired them to buy the camera in the first place. Everything in the book is in service of creating a great image.Starting with the top ten things users need to know about the camera, photographer Rob Sylvan carefully guides readers through the operating features. Owners get practical advice from a pro on which settings to use when, great shooting tips, and even end-of-chapter assignments.

Branding For Dummies


Bill Chiaravalle - 2006
    A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

The Design of Everyday Things


Donald A. Norman - 1988
    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

250+ Best Kindle Fire HD Apps for the New Kindle Fire Owner (Over 200 FREE APPS)


Tom Edwards - 2012
    Forget wasting hours on research, we've done it for you. Forget confusion, we've tried and tested every app. And forget about getting left behind, with our free lifetime updates we'll keep you up to speed with the best paid and free Kindle Fire apps on the Amazon Appstore. <b>UPDATED Novenber 2013 - Kindle Fire FREE APPS and paid apps now clearly marked</b>.<b>Perfect for the New Kindle Fire HDX & HD Owner</b>Whether you've just bought your Kindle Fire, are discovering Kindle Fire apps for the first time, looking for free apps for the Kindle Fire or simply want to discover great apps that you might have missed the first time round, then this Amazon e-book is for you. <b>Free Lifetime Updates to Keep you Current</b>The best apps today might not be the best apps tomorrow. What's hip and what's not in the Amazon Appstore can change in the blink of an eye. That's why we're releasing updates of this book on a regular basis and you can receive them absolutely free even after you've purchased this book.<b>Something for Everyone in the Most Comprehensive Guide Available</b>How many app reviews and recommendations do you need to create the most comprehensive guide available? 100 apps reviewed? 200 apps reviewed? We didn't set ourselves a number, we just kept searching for great paid and free apps until we'd found something for everyone. And when we'd finished we had more than 250 apps covering 20 different categories and over 200 free apps reviewed; a truly comprehensive resource.<b>Unbiased Reviews and Recommendations</b>We only care about one thing, bringing you honest and helpful reviews of the best Kindle apps available. We don't develop apps, we don't sell apps and we don't get paid to write app reviews. We just love apps and use them all the time.<b>Intuitive Navigation and Easy One Click Selection</b>With our clear and easy to use table of contents you can navigate seamlessly to the categories that matter to you and your family. In each category discover our favorite "Must Have" app. Read reviews of all the top Kindle Fire apps and our recommendations for the best of the rest. Find an app you like and with one click redirect immediately to the relevant product page in Amazon's Appstore for the full app description and download options.<b>Bonus Material</b>If you're just getting to know your Kindle Fire for the first time then take a look at our bonus material where you will learn how to purchase and download apps, understand permissions and set parental controls.<b>Over 250 Apps in these 20 Categories</b>Books, Comics & ReadingEducation & ReferenceEntertainmentFinanceFood, Drink & CookingGamesHealth & FitnessKidsLifestyle & HobbiesMusicNews & MagazinesNoveltyPhotography, Art & CreativityProductivityShoppingSocial Networking & CommunicationsSportsTravel, Navigation & City InfoUtilitiesWeather

iPad: The Missing Manual


J.D. Biersdorfer - 2010
    That’s where this full-color Missing Manual comes in. Learn how to stream HD video, make video calls, manage your email, surf the Web, listen to music, play games, and maybe even do a little iWork. This is the book that should have been in the box.Build your media library. Fill your iPad with music, movies, TV shows, eBooks, photos, and more.Share with others. Stream music, HD movies, TV shows, and more, to and from your iPad.Create your own media. Use the iPad’s new Photo Booth, iMovie, and GarageBand apps to express yourself.Get online. Connect through WiFi or Wi-Fi+3G, and surf with the iPad’s faster browser.Place video calls. See who’s talking with the iPad’s FaceTime app and its two cameras.Consolidate your email. Read and send messages from any of your accounts.Learn undocumented tips and tricks. Get the lowdown on cool iPad secrets and workarounds.

The Elements of Data Analytic Style


Jeffrey Leek - 2015
    This book is focused on the details of data analysis that sometimes fall through the cracks in traditional statistics classes and textbooks. It is based in part on the authors blog posts, lecture materials, and tutorials. The author is one of the co-developers of the Johns Hopkins Specialization in Data Science the largest data science program in the world that has enrolled more than 1.76 million people. The book is useful as a companion to introductory courses in data science or data analysis. It is also a useful reference tool for people tasked with reading and critiquing data analyses. It is based on the authors popular open-source guides available through his Github account (https://github.com/jtleek). The paper is also available through Leanpub (https://leanpub.com/datastyle), if the book is purchased on that platform you are entitled to lifetime free updates.

Secrets and Lies: Digital Security in a Networked World


Bruce Schneier - 2000
    Identity Theft. Corporate Espionage. National secrets compromised. Can anyone promise security in our digital world?The man who introduced cryptography to the boardroom says no. But in this fascinating read, he shows us how to come closer by developing security measures in terms of context, tools, and strategy. Security is a process, not a product – one that system administrators and corporate executives alike must understand to survive.This edition updated with new information about post-9/11 security.

The Emotional Craft of Fiction: How to Write with Emotional Power, Develop Achingly Real Characters, Move Your Readers, and Create Riveting Moral Stakes


Donald Maass - 2016
    The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you.That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers. Topics covered include: emotional modes of writing beyond showing versus telling your story's emotional world moral stakes connecting the inner and outer journeys plot as emotional opportunities invoking higher emotions, symbols, and emotional language cascading change story as emotional mirror positive spirit and magnanimous writing the hidden current that makes stories move Readers can simply read a novel...or they can experience it. The Emotional Craft of Fiction shows you how to make that happen.

How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro


Steve Stockman - 2011
    It’s about the language of video and how to think like a director, regardless of equipment (amateurs think about the camera, pros think about communication). It’s about the rules developed over a century of movie-making—which work just as well when shooting a two-year-old’s birthday party on your phone. Written by Steve Stockman, the director of the award-winning feature Two Weeks, plus TV shows, music videos, and hundreds of commercials, How to Shoot Video That Doesn’t Suck explains in 74 short, pithy, insightful chapters how to tell a story and entertain your audience. In other words, how to shoot video people will want to watch. Here’s how to think in shots—how to move-point-shoot-stop-repeat, instead of planting yourself in one spot and pressing “Record” for five minutes. Why never to shoot until you see the whites of your subject’s eyes. Why to “zoom” with your feet and not the lens. How to create intrigue on camera. The book covers the basics of video production: framing, lighting, sound (use an external mic), editing, special effects (turn them off!), and gives advice on shooting a variety of specific situations: sporting events, parties and family gatherings, graduations and performances. Plus, how to make instructional and promotional videos, how to make a music video, how to capture stunts, and much more. At the end of every chapter is a suggestion of how to immediately put what you’ve learned into practice, so the next time you’re shooting you’ll have begun to master the skill. Steve’s website (stevestockman.com) provides video examples to illustrate different production ideas, techniques, and situations, and his latest thoughts on all things video.

Ogilvy on Advertising


David Ogilvy - 1983
    223 photos.