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Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results by Florent Buisson
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Bandit Algorithms for Website Optimization
John Myles White - 2012
Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials
Acrylic Solutions: Exploring Mixed Media Layer by Layer
Chris Cozen - 2013
Mix and match to achieve countless variations, building layer upon layer to create unique and wonderfully complex abstract art.- Learn more than 30 step-by-step techniques for developing texture and visual interest, including collage, monoprinting, carving, color blocking, paint skins, raised stencils, glazing and so much more. - Chapters explore the phases of a multi-layered painting, from surface preparation through adding structure, developing complexity and adding finishing touches. - Follow the development of two paintings as each layer adds to the finished result, with tons of additional artwork throughout. - Gain insight on how to make paints, mediums and grounds work for you.Embracing a spirit of freedom and spontaneity, Acrylic Solutions is a stimulating guide for contemporary artists of any skill level. Beginners will learn how to make visually compelling paintings from start to finish, while more experienced artists will find the tools and inspiration to take their work to the next level.
Pro Tools 101: An Introduction to Pro Tools 10
Frank D. Cook - 2009
Now updated for Pro Tools 10 software, this new edition from the definitive authority on Pro Tools covers everything you need to know to complete a Pro Tools project. Learn to build sessions that include multitrack recordings of live instruments, MIDI sequences, and virtual instruments. Through hands-on tutorials, develop essential techniques for recording, editing, and mixing. The included DVD-ROM offers tutorial files and videos, additional documentation, and Pro Tools sessions to accompany the projects in the text.
Gutenberg the Geek
Jeff Jarvis - 2012
Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in. This is also the inspiring story of a great disruptor. That is what makes Gutenberg the patron saint of entrepreneurs.
How to Speak Tech: The Non-Techie’s Guide to Key Technology Concepts
Vinay Trivedi - 2013
Now it's time to find out how these things work. Vinay Trivedi peels back the mystery of the Internet, explains it all in the simplest terms, and gives you the knowledge you need to speak confidently when the subject turns to technology.This revised second edition of
How to Speak Tech
consists of two parts: the first spells out the essential terms and technologies of Internet startups to get you up to speed on the jargon you need to know; the second is a primer on the latest tech trends, including the blockchain, augmented and virtual reality, Internet of Things, and artificial intelligence.Neither the Internet nor the top tech trends are beyond anyone, given the right teaching. This book breaks down the major concepts and technologies of a modern app into bite-sized chapters, helping you understand topics that usually are not explained clearly and showing you that it's not rocket science.So go ahead, grab this book and start to speak tech.What You'll LearnUnderstand the basics of new and established technologies such as blockchain, artificial intelligence (AI), augmented and virtual reality (AR and VR), Internet of Things (IoT), software development, programming languages, databases, and moreListen intelligently and speak confidently when technologies are brought up in your businessBe confident in your grasp of terms and technologies when setting up your own organization's application
Who This Book Is ForStudents who want to understand different technologies relevant to their future careers at startups and established organizations, as well as business and other non-technical professionals who encounter and require an understanding of key technical terms and trends to succeed in their rolesReviews
"Finally, a book non-techies can use to understand the web technologies that are changing our lives."
Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University
"A great book everyone can use to understand how tech startups work."
Rene Reinsberg, Founder, Celo; Former VP of Emerging Products, GoDaddy
"Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn."
Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab
Text Mining with R: A Tidy Approach
Julia Silge - 2017
With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective.The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media.Learn how to apply the tidy text format to NLPUse sentiment analysis to mine the emotional content of textIdentify a document's most important terms with frequency measurementsExplore relationships and connections between words with the ggraph and widyr packagesConvert back and forth between R's tidy and non-tidy text formatsUse topic modeling to classify document collections into natural groupsExamine case studies that compare Twitter archives, dig into NASA metadata, and analyze thousands of Usenet messages
Interactive Project Management: Pixels, People, and Process
Nancy Lyons - 2012
While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary.Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.
Starting a Successful Blog when you have NO CLUE! - 7 Steps to WordPress Bliss... (A SassyZenGirl Guide Book 1)
Gundi Gabrielle - 2015
Building a Foundation for Success While some guides promise to get you started with a blog in under an hour - or even 5 minutes - the reality is quite different. Like with anything new there is a small learning curve and the occasional frustration. Sure, you can rush through it and quickly set something up - without any design or features. But that’s probably not a good success strategy. This book is not about starting a “quickie” blog, but about building a solid foundation for long term success. This includes advice from some of the most successful bloggers in the world, like the guys behind ProBlogger, CopyBlogger, Moz and BoostBlogTraffic who have generated a combined income of more than 50 Million Dollars through their blogs. A well-thought-out Strategy will get you there a lot faster Starting a successful blog is not just about learning the technical aspects. That is only the beginning - and even there your choices can make or break you, right from the start. We will cover the different aspects you need to consider for each of the 7 Steps described in this book, including choosing a marketable domain name, a good hosting company, mailing list services - and monetizing strategies. You will find that - with a few pointers - starting a successful blog is - by far - not as complicated as you might think. Though it will take more than just an hour…;-) Thanks to an amazing software called WordPress, it has become very easy to start and manage a blog without paying expensive designers or learning complex “code”. If you are comfy with MS Word, this will be a breeze… More importantly, it will soon become fun to design your own site and update it yourself. You might even help others to start their blog…. This book follows a proven 7-Step formula with numerous screenshots to illustrate each step. It will give you the tools to get started with your new blog in easy-to-understand language and provide you with a massive resource chapter for further training. Here is what you will learn: Step #1: Web Software - What is WordPress and why do most successful bloggers use it? Step #2: Hosting - Finding a good home base for your blog Step #3: Creating your Brand - Choosing and registering your domain name Step #4: WordPress Set up: - A f
Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project
Tom Kendrick - 2003
Important projects tend to be time constrained, pose huge technical challenges, and suffer from a lack of adequate resources. It's no wonder that project managers are increasingly focusing their attention on risk identification.Identifying and Managing Project Risk is a practical guide to minimizing the possibility of failure in critical projects. The book takes readers step by step through every phase of a project, showing them how to consider the possible risks involved at every point in the process. Relevant figures and diagrams support the text and illustrate key scenarios. At the end of each chapter is an analysis of how the principles just discussed applied to a supreme example of what many once considered a truly impossible project: the building of the Panama Canal.Packed with real-world information, this book is essential reading for any project manager seeking to complete projects smoothly and successfully."
Bayes' Rule: A Tutorial Introduction to Bayesian Analysis
James V. Stone - 2013
Discovered by an 18th century mathematician and preacher, Bayes' rule is a cornerstone of modern probability theory. In this richly illustrated book, intuitive visual representations of real-world examples are used to show how Bayes' rule is actually a form of commonsense reasoning. The tutorial style of writing, combined with a comprehensive glossary, makes this an ideal primer for novices who wish to gain an intuitive understanding of Bayesian analysis. As an aid to understanding, online computer code (in MatLab, Python and R) reproduces key numerical results and diagrams.Stone's book is renowned for its visually engaging style of presentation, which stems from teaching Bayes' rule to psychology students for over 10 years as a university lecturer.
The Pixar Touch: The Making of a Company
David A. Price - 2008
With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.
Data Analysis Using SQL and Excel
Gordon S. Linoff - 2007
This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
Great Formulas Explained - Physics, Mathematics, Economics
Metin Bektas - 2013
Each formula is explained gently and in great detail, including a discussion of all the quanitites involved and examples that will make clear how and where to apply it. On top of that, there are plenty of illustrations that support the explanations and make the reading experience even more vivid.The book covers a wide range of diverse topics: acoustics, explosions, hurricanes, pipe flow, car traffic, gravity, satellites, roller coasters, flight, conservation laws, trigonometry, equations, inflation, loans, and many more. From the author of "Statistical Snacks" and "Business Math Basics - Practical and Simple".
Agile Data Warehouse Design: Collaborative Dimensional Modeling, from Whiteboard to Star Schema
Lawrence Corr - 2011
This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.
HBase: The Definitive Guide
Lars George - 2011
As the open source implementation of Google's BigTable architecture, HBase scales to billions of rows and millions of columns, while ensuring that write and read performance remain constant. Many IT executives are asking pointed questions about HBase. This book provides meaningful answers, whether you’re evaluating this non-relational database or planning to put it into practice right away.
Discover how tight integration with Hadoop makes scalability with HBase easier
Distribute large datasets across an inexpensive cluster of commodity servers
Access HBase with native Java clients, or with gateway servers providing REST, Avro, or Thrift APIs
Get details on HBase’s architecture, including the storage format, write-ahead log, background processes, and more
Integrate HBase with Hadoop's MapReduce framework for massively parallelized data processing jobs
Learn how to tune clusters, design schemas, copy tables, import bulk data, decommission nodes, and many other tasks