Thoroughly revised to include all the important new developments in research methodologies, and incorporating engaging and relevant examples from recent studies, this book will provide the reader with a thorough grounding in Psychological research methods and practices.

    This book has two underlying themes that are more or less independent of the statistical hypothesis tests that are the main content of the book. The first theme is the importance of looking at the data before formulating a hypothesis. With this in mind, the author discusses, in detail, plotting data, looking for outliers, and checking assumptions (Graphical displays are used extensively). The second theme is the importance of the relationship between the statistical test to be employed and the theoretical questions being posed by the experiment. To emphasize this relationship, the author uses real examples to help the student understand the purpose behind the experiment and the predictions made by the theory. Although this book is designed for students at the intermediate level or above, it does not assume that students have had either a previous course in statistics or a course in math beyond high-school algebra.

    It helps in the process of choosing the right statistical technique and includes a detailed guide to interpreting SPSS ouput.

    Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurements" section, and updated structural equations models.

    In this edition, many details have been updated to reflect the latest finds from ongoing research, including new material about the sexual side of antidepressants.

    Spradley also teaches students how to analyze the data they collect, and write an ethnography. The appendices include research questions and writing tasks.

    He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    Readers profit from its verbal-conceptual exposition and frequent use of examples.The applied emphasis provides clear illustrations of the principles and provides worked examples of the types of applications that are possible. Researchers learn how to specify regression models that directly address their research questions. An overview of the fundamental ideas of multiple regression and a review of bivariate correlation and regression and other elementary statistical concepts provide a strong foundation for understanding the rest of the text. The third edition features an increased emphasis on graphics and the use of confidence intervals and effect size measures, and an accompanying website with data for most of the numerical examples along with the computer code for SPSS, SAS, and SYSTAT, at www.psypress.com/9780805822236 .Applied Multiple Regression serves as both a textbook for graduate students and as a reference tool for researchers in psychology, education, health sciences, communications, business, sociology, political science, anthropology, and economics. An introductory knowledge of statistics is required. Self-standing chapters minimize the need for researchers to refer to previous chapters.

    Cases, datasets, and examples allow for a more real-world perspective and explore relevant uses of regression techniques in business today.

    A widely acclaimed writing style, vivid illustration program, and extensive highlight features--applied chapter-opening vignettes, full-color Global and National Maps, thought-provoking theme boxes, applications and exercises--capture reader's imaginations and help them see clearly how sociological concepts and issues affect not only life in general, but their individual lives as well. An accompanying CD-ROM features a library of video selections illustration major concepts and theories, animated Global and National Maps, author's tips, chapter slide shows, etc. A companion Website is also available.The Sociological Perspective. Sociological Investigation. Culture. Society. Socialization. Social Interaction in Everyday Life. Groups and Organizations. Deviance. Sexuality. Social Stratification. Social Class in the United States. Global Stratification. Gender Stratification. Race and Ethnicity. Aging and the Elderly. The Economy and Work. Politics and Government. Family. Religion. Education. Health and Medicine. Population, Urbanization, and Environment. Collective Behavior and Social Movements. Social Change: Traditional, Modern, and Postmodern Societies.For anyone interested in a cutting-edge introduction to sociology and social diversity from a global perspective.

    This book offers exciting -- and useful -- information about the mind and the brain that provides some answers on how people actually learn.

    Covering all of the fundamentals in a straightforward, student-friendly manner, it is ideal for undergraduate- and graduate-level courses across the social sciences and also serves as an indispensable guide for researchers. Striking a balance between specific techniques and the underlying logic of scientific inquiry, this book provides a lucid treatment of the four major approaches to research: experimentation, survey research, field research, and the use of available data. Richly developed examples of empirical research and an emphasis on the research process enable students to better understand the real-world application of research methods. The authors also offer a unique chapter (13) advocating a multiple-methods strategy.

    Bruce Goldstein's SENSATION AND PERCEPTION has helped more than 100,000 students make the connection between perception and physiology. Goldstein has crafted an easier-to-understand, and more student-friendly book, without sacrificing the text's comprehensive examination of sensation and perception. Goldstein takes readers on an intriguing journey through their senses, and chronicles scientists' efforts to understand the fascinating behind the scenes activity that allows us to perceive. With balanced coverage of all senses, this book offers an integrated examination of how the senses work together. Goldstein shows readers how seemingly simple experiences are actually extremely complex mechanisms and examines both the psychophysical and physiological underpinnings of perception. All material is presented in a way students find interesting and easy to follow. The book's visually dynamic presentation includes numerous color plates that are presented as visual topic essays. In addition, more than 50 hands-on demonstrations illustrate perceptual experiences. All are simple enough for students to do and are seamlessly integrated into the flow of the text.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    of Wisconsin-Madison) and Wichern (Texas A&M U.) present the newest edition of this college text on the statistical methods for describing and analyzing multivariate data, designed for students who have taken two or more statistics courses. The fifth edition includes the addition of seve