He has succeeded in telling the unclassified story of the journey taken by an extraordinary group of men who built the first operational “Super Nuke” and effectively shared what they developed with others in the entire US nuclear submarine force. He created the SSN Pre Deployment training program, consolidated developments made on the Ray to create the highly useful Geographic Plot (Geo Plot) and wrote the tactical doctrine for the SSN based electronic intelligence collection system, AN/WLR-6. Well done, Charlie. I am proud to have had you as a shipmate.” Albert L. Kelln Rear Admiral, United States Navy (Ret.) Former Commanding Officer and Plank Owner USS RAY (SSN 653) - The original “Super Nuke” “Charlie Jett succeeds in providing an unclassified account of what it was like to be a nuclear qualified submariner who had the unique experience of building and serving aboard the first operational “Super Nuke” - the most modern fast attack nuclear submarine designed specifically to face the Soviet Navy during the Cold War. He describes the contributions of the commissioning crew in developing sonar techniques and operational tactics and how these lessons were ultimately and effectively communicated to later “Super Nukes.” Charlie provided the initial idea and was instrumental in establishing and implementing a new concept of training which significantly improved the operational readiness of the nuclear attack submarine force. He created the “Geographic Plot” to improve operational safety and wrote the tactical doctrine for a new and sophisticated nuclear attack submarine electronic intelligence gathering system. “Super Nuke” is a good read for those who have an interest in life as a submarine officer and how these marvelous machines and their crews contributed to winning the Cold War.” The Honorable John H. Dalton Former Nuclear Submarine Officer and 70th Secretary of the Navy “This is a most interesting work on the U.S. Navy’s program to combat the Soviet submarine threat during the long Cold War. Charlie was in at the beginning and accurately describes the significant efforts, both in individual sacrifice and technical development that led to U.S. undersea superiority. As a junior officer his individual accomplishments were most significant. The submarine efforts were probably the most important U.S. competitive strategy that drove the Soviets to the poor house and led to the demise of the Soviet Union.” Bruce DeMars Admiral, United States Navy (Ret.) Former Commanding Officer, USS CAVALLA (SSN 684) - a subsequent “Super Nuke” Former Director of Naval Reactors

    But, after developing the indie author mindset, he was earning $3,500 a day within a matter of weeks.The Indie Author Mindset shows you how simply changing your way of thinking about your writing business can revolutionise your career. Using Adam's personal experiences and examples, you'll be able to think differently about the business side of your writing career and lay down the foundations for long-term success.In The Indie Author Mindset, you'll discover: How to decide who to listen to — and who not to listen to How to unlock the power of residuals How to create more than half a dozen income streams from one book Lessons and advice from Bryan Cohen, David Gaughran, Brian Meeks and Mark Dawson Why almost every writer misunderstands profit and is doing advertising wrong And much, much more! This life-changing book is the motivational kick-up-the-backside all authors need. If you like a non-fiction book with a personal touch, practical tips you can apply every day and all the motivation you need to kick your career on to the next stage, The Indie Author Mindset is for you.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Esports events have sold out Los Angeles’s Staples Center, Seoul’s World Cup Stadium, and Seattle’s KeyArena. Hundreds of people have dedicated their lives to gaming, sacrificing their education, relationships, and even their bodies to compete, committing themselves with the same fervor of any professional athlete. In Good Luck Have Fun, author Roland Li talks to some of the biggest names in the business and explores the players, companies, and games that have made it to the new major leagues.Follow Alexander Garfield as he builds Evil Geniuses, a modest gaming group, in his college dorm into a global, multimillion-dollar eSports empire. Learn how Brandon Beck and Marc Merrill made League of Legends the world’s most successful eSports league and most popular PC game, on track to make over $1 billion a year. See how Twitch pivoted from a video streaming novelty into a $1 billion startup on the back of professional gamers. And dive into eSports’ dark side: drug abuse, labor troubles, and for each success story, hundreds of people who failed to make it big. These are the stories of the rise of an industry and culture that challenge what we know about sports, games, and competition.

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    Lead to Succeed and You Won't Manage to Fail gives you an inside look at what it takes to not only become a great manager but a legendary leader. Written with the career focused leader in mind this book is a straight forward look at what successful leaders do to maximize their effectiveness both before and after they become managers. Whether you manage a small community organization or a large Fortune 500 company this book will help you become a more effective leader by providing you with an in depth insight into what great managers think about and consider when building a successful organization. Learn first hand what it takes to lead like a legend, because if you can lead well... you won't manage to fail.

    The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.

    

    The Self-Publishing Manual, Volume 2, the sequel to the best selling Self Publishing Manual describes how to use new techniques to write your book even faster, use new technology to publish it for less, and how to use social media for promotion.

    KDP is a fast and easy self-publishing tool that lets anyone upload and format their titles for sale in the Kindle Store.

     Built on top of the old city cemetery, Denver Botanic Gardens sits upon thousands of unrecovered human remains. Small wonder, then, that visitors and staff alike have reported all manner of ghostly activity, ranging from disembodied voices, cold spots, and phantom footsteps, to shadow figures and full-bodied apparitions. Are the spirits of the restless dead making their presence known to the living? Join paranormal investigator Richard Estep, of TV's 'Haunted Case Files,' 'Haunted Hospitals,' and 'Paranormal 911,' as he and a small team of dedicated researchers are locked down inside Denver Botanic Gardens in an attempt to uncover the truth for themselves.