Now revised to include new words and updated essays, Keywords focuses on the sociology of language, demonstrating how the key words we use to understand our society take on new meanings and how these changes reflect the political bent and values of society.

    A pioneering introduction to Old English designed for a new generation of students. Assumes no expertise in other languages or in traditional grammar. Opening chapters and 'Quick Start' sections cover the basics. 'Minitexts' give students practice in reading Old English. Includes two chapters on syntax and three on reading poetry. Anthologises fourteen readings, including 'The Wanderer', 'The Dream of the Rood' and 'Judith'. The accompanying 'Old English Aerobics' website features additional readings and exercises.

    Invaluable for both students and professionals, this wide-ranging and accessible reference work is an indispensable guide to all areas of psychology and psychiatry.- Contains over 17,000 definitions, as well as a detailed appendix on phobias- Includes related fields such as neuroscience and social psychology- Describes how terms are employed, their wider connotations and past usage- Looks in detail at such key concepts as addiction and instinct'Reber brings humour and common sense to defining some 17,000 terms ... [it] deserves to become a classic of its kind'-- The Times Educational Supplement'Far and wide the best reference work of its kind'-- Paul Edwards, Emeritus Professor of Philosophy, City University of New York

    

    English Usage

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The Natural Approach, widely associated with Tracy Terrell, introduces students to language inductively, by exposing them to vocabulary and structures in the context of lively activities. In this communicative approach, grammar explanations and practice are an aid to leaning the language, not an end in themselves. The Natural Approach in general - and Kontakte 3rd edition in particular - are highly communicative and create a spontaneous and low-anxiety classroom atmosphere in which the focus is first on comprehension, then on communication. Kontakte 3rd edition emphasizes culture as well as communication, with a variety of boxes, readings, and interactive culture-based activities. The third edition of Kontakte also includes a new listening comprehension tape that instructors can use in class as well as a new video, new interactive software and additional new supplements.

    Reptiles & Amphibians features: ¸ Background information on evolution, anatomy, physiology, habitats, and life cycles of a range of reptile and amphibian families. ¸ A detailed look at how reptiles and amphibians survive-how they eat, move around, defend themselves, and combat temperature extremes. ¸ Examinations of metamorphosis, growth and longevity, and vocalization techniques. ¸ Practical advice on how to responsibly study reptiles and amphibians in the wild or care for them as pets. ¸ An identification guide to more than 160 of the most fascinating herpetological species from around the world, organized by environment. ¸ More than 300 full-color photos and illustrations.

    This makes it especially suitable if you are a trainee teacher or a practising teacher working independently to develop your professional knowledge. It is written in a clear, readable style without unnecessary technical jargon - this has helped to make it a standard text for trainee teachers throughout the world.There are evaluations and case studies throughout the book so that you can see a practical context for the research ideas you are reading about. Many of these examples are taken directly from real first and second language classrooms. There are also a number of opportunities for you to practise some of the observation and analysis techniques which are used in the research described in the book.The book is organized into seven chapters:Chapter 1: 'Language Learning in early childhood' (Includes a new section on childhood bilingualism.)Chapter 2: 'Explaining second language learning' (Includes new material for the 3rd edition on skill learning, connectionism, and the 'noticing hypothesis'.)Chapter 3: 'Individual differences in second language learning' (Topics covered include: intelligence, aptitude, learning styles, personality, motivation and attitudes, identity and ethic group affiliation, and learner beliefs.)Chapter 4: 'Learner language' (Describes the features and sequence of language development and includes discussion of how second language learning is affected by the student's first language)Chapter 5: 'Observing learning and teaching in the second language' (Looks at different learning environments and then discusses ways of observing and reporting on them.)Chapter 6: 'Second language learning in the classroom' (Contains six practical proposals for classroom teaching based on research findings and insights.)Chapter 7: 'Popular ideas about language learning revisited' (The authors list and give their personal perspective on some commonly held beliefs about language learning.)There is a Glossary to explain new and technical terms used in the book. There is also a list of suggestions for further reading at the end of each chapter, as well as a full bibliography at the end of the book.

    Falling into Theory is a brief and inexpensive collection of essays that asks literature students to think about the fundamental questions of literary studies today.

    Opening with an introductory chapter on how to read philosophy, the book then moves into the basics of writing summaries and analyzing arguments. It provides step-by-step instructions for each phase of the writing process, from formulating a thesis, to creating an outline, to writing a final draft, supplementing this tutorial approach with model essays, outlines, introductions, and conclusions. Skills essential to evaluating arguments, citing sources, avoiding plagiarism, detecting fallacies, and formatting final drafts are dealt with in detail. The final two chapters serve as a reference guide to common mistakes and basic skills in sentence construction, writing style, and word choice. Employing a rulebook format similar to that of the classic Elements of Style (by Strunk, White, and Angell), Lewis Vaughn distills helpful writing advice into simple rules that students can easily remember and apply--and that instructors can refer to when reviewing student papers. These rules cover essay organization, sentence structure, documentation styles, plagiarism, grammar, usage, and more. Written in a clear and engaging style and incorporating samples of student writing, Writing Philosophy is an indispensable resource for virtually any philosophy course.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    With more than twenty-five years of experience teaching creative writing between them, Anne Bernays and Pamela Painter offer more than seventy-five exercises for both beginners and more experienced writers. These exercises are designed to develop and refine two basic skills: writing like a writer and, just as important, thinking like a writer. They deal with such topics as discovering where to start and end a story; learning when to use dialogue and when to use indirect discourse; transforming real events into fiction; and finding language that both sings and communicates precisely. What If? will be an essential addition to every writer's library, a welcome and much-used companion, a book that gracefully borrows a whisper from the muse.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    In focusing strictly on Korean grammar, this series represents a departure from most current integrated teaching materials, allowing foreign learners to more easily concentrate on grammar in their study of Korean. The authors have included real dialogues and illustrations to make the study of Korean more interesting, especially for those students who have heretofore felt Koran grammar to be difficult. Further, this series equally serves as a general Korean grammar reference that can be used by Korean language instructors both in Korea and abroad who regularly experience the difficulty of teaching Korean grammar first-hand.