The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    Thousands, even millions, of miles are embedded in everything we do and touch. We live in a door-to-door universe that works so well most Americans are scarcely aware of it. The grand ballet in which we move ourselves and our stuff is equivalent to building the Great Pyramid, the Hoover Dam, and the Empire State Building all in a day. Every day. And yet, in the one highly visible part of the transportation world—the part we drive—we suffer grinding commutes, a violent death every fifteen minutes, a dire injury every twelve seconds, and crumbling infrastructure.Now, the way we move ourselves and our stuff is on the brink of great change, as a new mobility revolution upends the car culture that, for better and worse, built modern America. This unfolding revolution will disrupt lives and global trade, transforming our commutes, our vehicles, our cities, our jobs, and every aspect of culture, commerce, and the environment. We are, quite literally, at a fork in the road, though whether it will lead us to Carmageddon or Carmaheaven has yet to be determined.Using interviews, data and deep exploration of the hidden world of ports, traffic control centers, and the research labs defining our transportation future, acclaimed journalist Edward Humes breaks down the complex movements of humans, goods, and machines as never before, from increasingly car-less citizens to the distance UPS goes to deliver a leopard-printed phone case. Tracking one day in the life of his family in Southern California, Humes uses their commutes, traffic jams, grocery stops, and online shopping excursions as a springboard to explore the paradoxes and challenges inherent in our system. He ultimately makes clear that transportation is one of the few big things we can change—our personal choices do have a profound impact, and that fork in the road is coming up fast.Door to Door is a fascinating detective story, investigating the worldwide cast of supporting characters and technologies that have enabled us to move from here to there—past, present, and future.

    Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they’re becoming more and more popular—and profitable—due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers.Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers—rich with stories from platform winners and losers—is the one book you’ll need in order to navigate this appealing but confusing world.

    The pharaoh's army and navy defeated them, but the victory so weakened Egypt that it soon slid into decline, as did most of the surrounding civilizations. Eric Cline tells the gripping story of how the end was brought about by multiple interconnected failures, ranging from invasion and revolt to earthquakes, drought, famine, and the cutting of international trade routes. Bringing to life a vibrant multicultural world, he draws a sweeping panorama of the empires of the age and shows that it may have been their very interdependence that hastened their dramatic collapse. Now revised and updated, 1177 B.C. sheds light on the complex ties that gave rise to, and eventually destroyed, the flourishing civilizations of the Late Bronze Age--and set the stage for the emergence of classical Greece and, ultimately, our world today.

    Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

    Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

    A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today' s economy and marketplace.

    Today that number is one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

    But the erosion of privacy rights extends far beyond big government. Intelligence agencies such as the NSA and CIA are using Silicon Valley corporate partners as their data spies. Seemingly progressive tech companies are joining forces with snooping government agencies to create a brave new world of wired tyranny.Life in the digital age poses an unprecedented challenge to our constitutional liberties, which guarantee a wall of privacy between the individual and the government. The basic assumption of democracy requires the ability of the individual to experiment with ideas and associations within a protected zone, as secured by the Constitution. The unobserved moment embodies the most basic of human rights, yet it is being squandered in the name of national security and consumer convenience.Robert Scheer argues that the information revolution, while a source of public enlightenment, contains the seeds of freedom's destruction in the form of a surveillance state that exceeds the wildest dream of the most ingenious dictator. The technology of surveillance, unless vigorously resisted, represents an existential threat to the liberation of the human spirit.

    It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world.” —George Friedman In his long-awaited and provocative new book, George Friedman turns his eye on the future—offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century.The Next 100 Years draws on a fascinating exploration of history and geopolitical patterns dating back hundreds of years. Friedman shows that we are now, for the first time in half a millennium, at the dawn of a new era—with changes in store, including:• The U.S.-Jihadist war will conclude—replaced by a second full-blown cold war with Russia.• China will undergo a major extended internal crisis, and Mexico will emerge as an important world power.• A new global war will unfold toward the middle of the century between the United States and an unexpected coalition from Eastern Europe, Eurasia, and the Far East; but armies will be much smaller and wars will be less deadly.• Technology will focus on space—both for major military uses and for a dramatic new energy resource that will have radical environmental implications.• The United States will experience a Golden Age in the second half of the century.Written with the keen insight and thoughtful analysis that has made George Friedman a renowned expert in geopolitics and forecasting, The Next 100 Years presents a fascinating picture of what lies ahead.For continual, updated analysis and supplemental material, go to www.Stratfor.com

    So the Durants embarked on an encyclopedic survey of all civilization, ancient and modern, Occidental and Oriental. The books: Our Oriental Heritage (Volume 1): Will Durant opens his massive survey of civilized history with a sweeping look at the Orient: the Egyptians, who perfected monumental architecture, medicine and mummification; the Babylonians, who developed astronomy and physics; the Judeans, who preserved their culture in the immortal books of the Old Testament; and the Persians, who ruled the largest empire in recorded history before Rome.The Life of Greece (Volume 2): Will Durant's survey of ancient Greece shows us the origins of democracy and the political legacy to the Western world; the golden age of Athens, its architecture, poetry, drama, sculpture and Olympic contests; the blossoming of philosophical thought amid a society still rooted in slavery and barbarism; and the mysterious lost island of Crete, land of the Minotaur and the Labyrinth. Caesar and Christ (Volume 3): Spanning a millenium in Roman history, the third volume in the Durants' series shows us a world-conquering Roman army, undefeated, unafraid and...vegeterian; Hannibal, who transported an army of elephants over the Alps to invade Rome; Julius Caesar, who brought Western Europe under Roman rule; the life and Passion of Christ; and the struggle of the rising church. The Age of Faith (Volume 4): Over 1,000 years, we meet the Christian ascetics and martyrs, including Simeon Stylites, who sat atop a pillar for 30 years, exposed to rain, sun, and snow, and rejoiced as worms ate his rotting flesh; the saints, including Augustine, the most influential philosopher of his age; Mohammed, the desert merchant who founded a religion that conquered one-third of the known world in two centuries; and the Italian poet Dante, whose sensibility marks the transition to the Renaissance. The Renaissance (Volume 5): In this volume, Will Durant examines the economic seeds -- the growth of industry, the rise of banking families, the conflicts of labor and capital -- for Italy's emergence as the first nation to feel the awakening of the modern mind. He follows the cultural flowering from Florence to Milan to Verona and eventually to Rome, allowing us to witness a colorful pageant of princes, queens, poets, painters, sculptors and architects. We see humanity moved boldly from a finite world to an infinite one. The Reformation (Volume 6): In Europe's tumultuous emergence from the Middle Ages, we encounter two rival popes fighting for control of a corrupt, cynical church; the Hundred Years' War and 13-year-old warrior Joan of Arc; Christopher Columbus' accidental discovery of the New World; and Martin Luther, who defied the pope and ultimately led Northern Europe into the age of individualism. The Age of Reason Begins (Volume 7): In one of Europe's most turbulent centuries, Philip II of Spain sees his "invincible" armada suffer defeat at the hands of England; Elizabeth I of England receives assistance from explorer Walter Raleigh and pirate Francis Drake; and new appeals for reason and science are exemplified in the ideas of Copernicus, Galileo and Descartes. The Age of Louis XIV (Volume 8): This installment is the biography of a period some consider the apex of modern European civilization. "Some centuries hence," Frederick the Great predicted to Voltaire, "they will translate the good authors of the time of Louis XIV as we translate those of the age of Pericles or Augustus." Those authors are lovingly treated here: Pascal and Fenelon, Racine and Boileau, Mme. de Sevigne and Mme. de La Fayette, and, above all, the philosopher-dramatist Moliere, exposing the vices and hypocrisies of the age. The Age of Voltaire (Volume 9): A biography of a great man and the period he embodied. We witness Voltaire's satiric work in the salons and the theater as well as his banishment to England. With him we view the complex relationships between nobility, clergy, bourgeoisie and peasantry in the France of Louis XV. We explore the music of Bach and the struggle between Frederick the Great and Maria Theresa of Austria. And finally we hear an imaginary discussion between Voltaire and Pope Benedict XIV on the significance and value of religion. Rousseau and Revolution (Volume 10): This volume ranges over a Europe in ferment, but centers on the passionate rebel-philosopher Jean-Jacques Rousseau, who contended with Voltaire for the mind of Europe. Rousseau condemned civilization as a disease, glorified the noble savage, proclaimed to the world with equal intensity his own love affairs and the natural rights of man, and became the patron saint of the French Revolution and social upheavals across the globe for two centuries. The Age of Napoleon (Volume 11): The final volume. Napoleon is the archetypical hero, whose restless, ambitious, and intelligent mind dominated his age and has never ceased to fascinate the world he helped fashion. Yet even Bonaparte is dwarfed by the age that took his name. For, the Durants have re-created the life, the history, the arts, the science, the politics, the philosophy, the manners and the morality, the very spirit of the turbulent epoch that began with the French Revolution, ended with the fall of the emperor and ushered in the modern world.

    There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later.The Wisdom of Alexander the Great reveals four leadership processes distilled from the life and extraordinary accomplishments of Alexander, King of Macedonia. Readers will learn how he:* reframed problems in order to meet seemingly insurmountable challenges* built alliances by using his strength to generate trust and respect, not just fear* established identity and ""branded"" himself a unifier, thus keeping the home base secure while continuing to expand his empire* recognized and assimilated the cultures and symbols of different peoples, becoming a powerful and trusted figure everywhere he wentThe Wisdom of Alexander the Great relates 34 riveting episodes from Alexander's expansion through Asia Minor, Egypt, Mesopotamia, the Middle East, the Persian Empire, and India. Each example, tied to a modern-day counterpart, imparts valuable lessons from the timeless legend of one of the greatest leaders in history."

    History at its most interesting is complex, a fascinating whirl of events, personalities, and forces, and few periods of history offer us such captivating complexity as Europe's 19th "century"—the often-broadly defined period from the French Revolution to World War I that formed the foundation of the modern world.How was that foundation built? And what did that transition to modernity mean for peasants, workers, the middle class, aristocrats, women, and minorities?Why did an era that began with the idealism of the French Revolution and the power of the Industrial Revolution culminate in the chaos of World War I, considered by most historians to be the greatest tragedy of modern European history? Did nationalism and imperialism inevitably lead in such a direction, or were there other factors involved?Even these questions, as important as they are, can only hint at the complexity of this period, just as this course can really only put us on a path toward the answers.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    But with the birth of the railroad in the early 1830s, the way wars were fought would change forever. In Engines of War, renowned expert Christian Wolmar tells the story of that transformation, examining all the engagements in which railways played a part from the Crimean War and American Civil War through both world wars, the Korean War, and the Cold War with its mysterious missile trains. He shows that the 'iron road' not only made armies far more mobile, but also greatly increased the scale and power of available weaponry. Wars began to be fought across wider fronts and over longer timescales, with far deadlier consequences. From armored engines with their swiveling guns to track sabotage by way of dynamite, railway lines constructed across frozen Siberian lakes and a Boer war ambush involving Winston Churchill, Engines of War shows how the railways - a fantastic generator of wealth in peacetime - became a weapon of war exploited to the full by governments across the world.