In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    His mental skills enable him to play consistently at or near his best despite the adversity baseball presents each day."My ability to fully focus on what I had to do on a daily basis was what made me the successful player I was. Sure I had some natural ability, but that only gets you so far. I think I learned how to focus; it wasn't something that I was necessarily born with." -- Hank Aaron"Developing and refining my mental game has played a critical role in my success in baseball. For years players have had to develop these skills on their own. This book provides practical strategies for developing the mental skills that will help speed you toward your full potential." -- Dave Winfield

    By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed.        This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.

    Just because a thought comes into your head doesn’t mean it's yours; it doesn't mean you have to think about it or entertain it. God apprehended me when I was 29 years old. I pray as you read this book you too will have a personal encounter with Almighty God who stands at the door of your heart and knocks.Mark 11:22-25 Jesus said to them in reply, “Have faith in God.  Amen, I say to you, whoever says to this mountain, ‘Be lifted up and thrown into the sea,’ and does not doubt in his heart but believes that what he says will happen, it shall be done for him.  Therefore I tell you, all that you ask for in prayer, believe that you will receive it and it shall be yours.”What mountain is threatening you? It’s time to talk to your mountains. We talk to ourselves and each other about our problems all day long, when we should be talking to our problems. Jesus said, “Say to this mountain.” He has given us authority and power over fear, worry and every negative stronghold oppressing us. God has already made the way for you and for me through Jesus Christ to confront every obstacle in the way of our peace and joy. We just have to realize that it is ours. Because Jesus is our rock, there is nothing we cannot overcome and conquer.Get ready to learn some eye-opening truths. Jesus died so we could live, not just survive, but live an abundant, fulfilling and productive life. It’s time for us to take back what the enemy has stolen from us. The Bible says that we have been transferred out of the kingdom of darkness and into the Kingdom of his beloved Son and from this day forward let's plan to live like it.

    Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.

    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

    Based on the premise that what you do in a relationship makes changes faster than anything you discuss, Page introduces the concept of "Loving Leadership" and offers fourteen empowering and doable strategies for recapturing the positive feelings, including how to:Overcome resentment and move beyond blameSolve major problems--one at a timeRecapture lost intimacyStep-by-step, Page demonstrates that with tangible goals, and new ways of thinking, one partner can bring new levels of harmony and love to a relationship.

    It is easy and helps parents become more successful too! Mother of five and successful entrepreneur Dani Johnson has coached and mentored tens of thousands of clients to become successful and without exception, their biggest stumbling blocks to achievement were the things they learned while they were kids. Dani is uniquely qualified to write this book because of her first hand perspective and experience as a success coach and speaker. The book will help adults discover solutions to why they have struggled throughout their lives to reach the success they desire and also show them how to groom their own kids for success in life. Grooming the Next Generation for Success is jam packed with easy-to-understand and apply principles and proven practices that give parents, and anyone involved with young people, practical ways to raise children who are successful now and will continue to be as adults. Teaching virtues such as respect, honor, obedience, and financial responsibility while young guarantees lifestyle success in adulthood. Instead of fumbling through life, success becomes a natural occurrence rather than an accident that they hopefully run into.

     Involved Parents = Better Students How do you ensure your child gets the best education possible when U.S. schools have become overburdened, test-driven institutions that rank only average worldwide? Decades of research confirm that when parents engage with their children’s learning, kids do better in school—and life. This straight-talking guide helps you:• understand the critical role you play in your child’s education, • connect with educators in respectful ways, • encourage a love of reading in your kids, • minimize homework meltdowns and disorganization, • support students who struggle academically, • help children navigate social situations and bullying, and • fuel your child’s mind and body for learning. Parent involvement looks different for every family and every child. Packed with real stories and tested strategies, The Parent Backpack demystifies our complex education system and gives you the insights you need to help your kids thrive.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. It also covers the latest real-world developments, including the introduction of applied grid computing and utility computing.

    The church is facing a message delivery problem.The old communication playbook no longer works. What worked before isn’t working anymore. It’s time to rethink communication and leverage the greatest opportunities we’ve ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church—and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget.Communication has been overlooked for far too long in the church. It’s time for that to change. It’s time to rethink communication for the church.

    This title discusses questions such as: Do animals have souls? Are animals psychic? and Do animals have a sixth sense? with examples drawn from real life experiences. It covers both pets and animals in the wild.

    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

    The main characteristic is a continued resistance to the ordinary demands of life through strategies of social manipulation, which originates from an anxiety-driven need to be in control.This straightforward guide is written collaboratively by professionals and parents to give a complete overview of PDA. Starting with an exploration into the syndrome, it goes on to answer the immediate questions triggered when a child is first diagnosed, and uses case examples throughout to illustrate the impact of the condition on different areas of the child's life. Early intervention options and workable strategies for managing PDA positively will make day-to-day life easier for the child, their family and peers. New problems faced in the teenage years and how to assist a successful transition from adolescence to adulthood are also tackled. The book concludes with a valuable resources list.Full of helpful guidance and support, this user-friendly introductory handbook is essential reading for families, carers and anyone who knows a child with PDA.