Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain


Patrick Renvoise - 2005
    That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois� and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:The 6 stimuli that always trigger a responseThe 4 steps to align content and delivery of your messageThe 6 message building blocks to address the old brainThe 7 powerful impact boosters to set your delivery apart from the restOnce you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

Pure America: Eugenics and the Making of Modern Virginia


Elizabeth Catte - 2021
    From this plain and terrible fact springs Elizabeth Catte’s Pure America, a sweeping, unsparing history of eugenics in Virginia, and by extension the United States. Virginia’s twentieth-century eugenics program was not the misguided initiative of well-meaning men of the day, writes Catte, with clarity and ferocity. It was a manifestation of white supremacy. It was a form of employment insurance. It was a means of controlling “troublesome” women and a philosophy that helped remove poor people from valuable land. It was cruel and it was wrong, and yet today sites where it was practiced like Western State Hospital, in Staunton, VA, are rehabilitated as luxury housing, their histories hushed up in the service of capital. As was amply evidenced by her acclaimed 2018 book What You Are Getting Wrong About Appalachia, Catte has no room for excuses; no patience for equivocation. What does it mean for modern America, she asks here, that such buildings are given the second chance that 8,000 citizens never got? And what possible interventions can be made now, repair their damage?

As I See It: The Autobiography of J. Paul Getty


J. Paul Getty - 1976
    Regrettably, it proved to be so: Getty died in 1976 as As I See It was going to press.

Curious: The Desire to Know and Why Your Future Depends On It


Ian Leslie - 2014
    But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the ’curiosity divide’ are you on?In Curious Ian Leslie makes a passionate case for the cultivation of our desire to know. Curious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite.Filled with inspiring stories, case studies and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

Real-Life X-Files: Investigating the Paranormal


Joe Nickell - 2001
    Ghosts, UFOs, psychic power & other unexplained phenomena are endlessly fascinating. People often seem to accept or reject claims of the paranormal based on their fundamental beliefs as if such matters were theological. In contrast, this book takes a scientific approach, basing its arguments on the premise that what seem like paranormal mysteries should be carefully investigated with a view toward explaining them using evidence from the cases. Nickell takes readers on investigative journeys that range from the uniquely whimsical (such as the case of the giant Coleman Frog) to the bizarre (such as alien-abduction experiences) to the potentially transcendental (Shroud of Turin). He examines some of the world's most significant, perplexing & enduring enigmas: spontaneous human combustion, hauntings, UFOs & alien abductions, stigmata, psychic detectives, legendary monsters, reincarnation, crop circles etc. A wide variety of investigative techniques are employed, including forensic examination, physical experimentation, archival research, folklore study & iconographic analysis. The very case titles resonate with mystery & intrigue: The Secrets of Oak Island, The Devil's Footprints, Extraterrestrial Autopsy, The Case of the Petrified Girl, Death of the Fire-Breathing Woman, The Silver Lake Serpent, Adventure of the Weeping Icon, Legend of the Phantom Ship etc.

The Spirit of Music: The Lesson Continues


Victor L. Wooten - 2021
    In this fable-like story three musicians from around the world are mysteriously summoned to Nashville, the Music City, to join together with Victor to do battle against the "Phasers," whose blinking "music-cancelling" headphones silence and destroy all musical sound. Only by coming together, connecting, and making the joyful sounds of immediate, "live" music can the world be restored to the power and spirit of music"--

Detour from Normal


Ken Dickson - 2013
    What happens next is downright frightening.Surgery saves Ken’s life but improper care sends him spiraling into madness. Unable to fend for himself, his wife Beth takes charge. She does her best to save him but the unyielding stigma of mental illness hampers his recovery at every turn until he is beyond hope.Desperate to get Ken the help that he needs, Beth makes a heartbreaking decision: she brands the man she loves a “danger to himself and others” and commits him to psychiatric treatment. A police SUV then delivers him to a high-security facility where the real nightmare begins. Plagued by the pitfalls of contemporary psych wards, Ken struggles through living hell. Nevertheless, as the days stretch to weeks, he finds solace by befriending the lost and forgotten and helping patients with worse problems than his.Featured in Amazon Prime Reading and spotlighted as Great on Kindle, Detour from Normal will touch your heart in ways that you never imagined and make you question your faith in our medical and mental health systems.What readers are saying:“A massive amount of emotion rolled into a page-turner.”“An enlightening and dare I say frightening glimpse into the world of mental health care.”“This is a story you will want to share with the people you know and love.”“Scary, life-changing and inspiring!”“Powerful and gripping.”“A psychological thriller, medical mystery, and compelling drama—made all the more vivid because it actually happened.”

Handbook of Hypnotic Suggestions and Metaphors


D. Corydon Hammond - 1990
    A book to be savored and referred to time and again, this handbook will become a dog-eared resource for the clinician using hypnosis.

Take the Stairs: 7 Steps to Achieving True Success


Rory Vaden - 2012
    But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go.How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success.Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.

Strangers to Ourselves: Discovering the Adaptive Unconscious


Timothy D. Wilson - 2002
    But is introspection the best path to self-knowledge? What are we trying to discover, anyway? In an eye-opening tour of the unconscious, as contemporary psychological science has redefined it, Timothy D. Wilson introduces us to a hidden mental world of judgments, feelings, and motives that introspection may never show us.This is not your psychoanalyst's unconscious. The adaptive unconscious that empirical psychology has revealed, and that Wilson describes, is much more than a repository of primitive drives and conflict-ridden memories. It is a set of pervasive, sophisticated mental processes that size up our worlds, set goals, and initiate action, all while we are consciously thinking about something else.If we don't know ourselves--our potentials, feelings, or motives--it is most often, Wilson tells us, because we have developed a plausible story about ourselves that is out of touch with our adaptive unconscious. Citing evidence that too much introspection can actually do damage, Wilson makes the case for better ways of discovering our unconscious selves. If you want to know who you are or what you feel or what you're like, Wilson advises, pay attention to what you actually do and what other people think about you. Showing us an unconscious more powerful than Freud's, and even more pervasive in our daily life, Strangers to Ourselves marks a revolution in how we know ourselves.

The Skeleton Cupboard: Stories From a Clinical Psychologist


Tanya Byron - 2014
    Through the eyes of her naive and inexperienced younger self, Byron shares remarkable stories inspired by the people she had the privilege to treat. Gripping, poignant, and full of daring black humor, this book reveals the frightening and challenging induction all mental health staff face and highlights their incredible commitment to their patients. It shares the tales of ordinary people with an amazing resilience to life's challenges.

The Birth and Death of Meaning: An Interdisciplinary Perspective on the Problem of Man


Ernest Becker - 1962
    Uses the disciplines of psychology, anthropology, sociology and psychiatry to explain what makes people act the way they do.

3500: An Autistic Boy's Ten-Year Romance with Snow White


Ron Miles - 2013
    The last thing his parents expected was to see him come alive.What followed was a remarkable tale of inspiration, heartbreak, dedication and joy as Benjamin's family relocated from Seattle to Orlando in order to capture that magic and put it to practical use. Amidst the daily challenges of life for an autistic child, Benjamin's passion for one particular theme park attraction would lead his family on a breathtaking journey of hope and discovery.How many rides does it take for an ending to become a new beginning?

The Killer of Little Shepherds: A True Crime Story and the Birth of Forensic Science


Douglas Starr - 2010
    At the end of the nineteenth century, serial murderer Joseph Vacher, known and feared as "The Killer of Little Shepherds," terrorized the French countryside. He eluded authorities for years--until he ran up against prosecutor Emile Fourquet and Dr. Alexandre Lacassagne, the era's most renowned criminologist. The two men--intelligent and bold--typified the Belle Epoque, a period of immense scientific achievement and fascination with science's promise to reveal the secrets of the human condition. With high drama and stunning detail, Douglas Starr revisits Vacher's infamous crime wave, interweaving the story of how Lacassagne and his colleagues were developing forensic science as we know it. We see one of the earliest uses of criminal profiling, as Fourquet painstakingly collects eyewitness accounts and constructs a map of Vacher's crimes. We follow the tense and exciting events leading to the murderer's arrest. And we witness the twists and turns of the trial, celebrated in its day. In an attempt to disprove Vacher's defense by reason of insanity, Fourquet recruits Lacassagne, who in the previous decades had revolutionized criminal science by refining the use of blood-spatter evidence, systematizing the autopsy, and doing groundbreaking research in psychology. Lacassagne's efforts lead to a gripping courtroom denouement. "The Killer of Little Shepherds" is an important contribution to the history of criminal justice, impressively researched and thrillingly told.

Winning Through Intimidation


Robert J. Ringer - 1974
    Written by the bestselling author of MILLION DOLLAR HABITS, this business gem, explains in candid terms what intimidation is, why you become intimidated and how you can avoid the mental lapses that can cause you to fall victim to intimidation.