Book picks similar to
Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt
marketing
business
giveaway-wins
non-fiction
The Naked Trader's Guide to Spread Betting: How to make money from shares in up or down markets
Robbie Burns - 2010
But it's not a world populated by pinstriped men waiting to rob you, steal your savings and do nasty things to small kittens. You can win. (And you never have to pay a penny in tax!) This book shows you how. Robbie Burns, bestselling author of The Naked Trader, has been spread betting for years. He explains why it's an indispensable tool to use alongside normal investing or trading. Especially as you can make money even if the market goes down. Robbie takes you through everything from how it works, to managing your risk, working out exposure, and how, often, doing nothing is the best move! He explains the ins and outs of successfully betting on shares in his trademark down-to-earth style, covering everything you need to know. From the simple stuff through to proven strategies, including those that can be used in different markets - it's all here. There are also behind-the-scenes visits to two top spread betting firms. But it's a big, bad old world out there, and there are a whole heap of mistakes you can make, an awful lot of money you can lose. Rounding up spine-chilling traders' tales of spread bets gone wrong, and using all he has learnt from making silly mistakes himself, Robbie also helps you learn what not to do. This is the ultimate guide to spread betting - how to do it, have fun and hopefully make a few quid.
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal
Nick Bilton - 2013
In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways. Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that shows what happened inside Twitter as it grew at exponential speeds. This is a tale of betrayed friendships and high-stakes power struggles as the four founders—Biz Stone, Evan Williams, Jack Dorsey, and Noah Glass—went from everyday engineers to wealthy celebrities, featured on magazine covers, Oprah, The Daily Show, and Time’s list of the world’s most influential people. Bilton’s exclusive access and exhaustive investigative reporting—drawing on hundreds of sources, documents, and internal e-mails—have enabled him to write an intimate portrait of fame, influence, and power. He also captures the zeitgeist and global influence of Twitter, which has been used to help overthrow governments in the Middle East and disrupt the very fabric of the way people communicate.
Grist: A Practical Guide to Cooking Grains, Beans, Seeds, and Legumes
Abra Berens - 2021
Abra Berens, a James Beard semifinalist for Outstanding Chef: Great Lakes and the author of Ruffage, shares more than 300 recipes and variations, plus substantial reference information to help you discover the next great grain.Grist includes more than 125 recipes for 29 different types of grains, legumes, and seeds that, in combination with vegetables and lean proteins, are the stars of the healthiest, most variable, and most satisfying meals—many of them gluten free.New and seasoned home cooks will want to reference this guide to start building a repertoire of approachable, big-on-flavor recipes. Home cooks will be attracted to the reference quality of the book, its beauty (more than 100 photos and 30 illustrations) and heft (125 recipes + 300 variations = 448 pages), as well as the great writing, relatable voice, author authority, unique recipe style, extensive variations, and gorgeous photography and illustrations.THIS IS THE A TO Z OF GRAINS, BEANS, AND LEGUMES: The content is deep and authoritative, but also wide-ranging, with information and recipes for 29 different grains, legumes, and seeds: Amaranth, Barley, Black-Eyed Peas, Buckwheat, Bulgur, Chickpeas, Common Beans, Corn, Cowpeas, Crowder Peas, Farro, Fava Beans, Field Peas, Fonio, Freekeh, Legumes, Lentils, Lima Beans, Millet, Oats, Quinoa, Rice, Sorghum, Split Peas, Soy Beans, Teff, Tiny Seed Grains, and Wheat Berries.REFERENCE BOOK: Organized by type of grain/legume/seed, each chapter offers authoritative info and tips that home cooks can use to deepen their knowledge of ingredients and broaden their repertoire of techniques. The recipes are simple, are generally quick to prepare, and use ingredients that are easy to find or often already in people's pantries.FOLLOW UP ON SUCCESS: Ruffage by Abra Berens was named a Best Cookbook for Spring 2019 by the New York Times and Bon Appétit, was a 2019 Michigan Notable Book winner, and was nominated for a 2019 James Beard Award. Here's some strong praise for Ruffage:"Things in my kitchen have changed since Ruffage arrived. This organized, easygoing guide to 29 vegetables offers a few cooking methods for each one, supplemented by several variations." —Kim Severson, New York Times"[RUFFAGE] is a total classic in the making."—Christina Chaey, associate editor, Bon Appétit"Crammed with exciting ideas that encourage creativity, this lively book will quickly become an essential item in the home cook's library."—Library Journal (starred review)
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Tim Brown - 2009
The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence
Daniel Harkavy - 2020
Good decisions lead to strong results, which in turn increase your influence. If you get these two things right, your leadership effectiveness improves. But as all leaders know, it's not that easy, especially in today's fast-paced, complex, and connected environment. To make the best decisions and have maximum impact, you need to see your business from seven perspectives: - current reality- long-term vision- strategic bets- the team- the customer- your role- the outsiderDrawing upon his 25 years of experience as a successful CEO and executive coach, and including conversations and thinking from more than 20 well-known business and organizational leaders, Daniel Harkavy unpacks a proven framework you can implement for immediate results in your organization's culture and performance. If you're looking to improve your leadership, this book will give you a straightforward framework to do so.
Make It Till You Make It: 40 Myths & Truths About Creating
Brendan Leonard - 2016
Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.
Under Construction: Because Living My Best Life Took a Little Work
Chrishell Stause - 2022
Through resilience and grit, she overcame obstacles and pushed past every barrier in her path to become one of the most envied luxury realtors in Los Angeles and buzzworthy cast members in reality TV. She takes us behind the scenes of Selling Sunset, reveals never-before-told stories from her life in soaps, and even pulls back the curtain on her highly publicized love life, offering insight not before shared. With her signature honesty and charm, Stause also gives tangible advice based on the lessons she’s learned over the years and offers unique insight about how to stay resilient and positive no matter how many times life knocks you down. Under Construction is for anyone who wants to remember that no matter what happens or how, you have to get up, dress up, and show up, and walk back into the room stronger than ever before.
Swipe to Unlock: The Primer on Technology and Business Strategy
Parth Detroja - 2017
But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.
The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Steve Blank - 2003
Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Project Management for the Unofficial Project Manager
Kory Kogon - 2015
Yet, chances are, you aren’t formally trained in managing projects—you’re an unofficial project manager.FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the people and project management process:InitiatePlanExecuteMonitor/ControlCloseUnofficial project managers in any arena will benefit from the accessible, engaging real-life anecdotes, memorable “Project Management Proverbs,” and quick reviews at the end of each chapter.If you’re struggling to keep your projects organized, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management—"project manager" may not be your official title or necessarily your dream job, but with the right strategies, you can excel.
Welcome to the Agrihood: Living, Shopping, and Gardening for a Farm-to-Table Lifestyle
Anna DeSimoneAnna DeSimone - 2020
Award-winning author Anna DeSimone explains all the ways that sustainably sourced, locally grown food is healthier, preserves farmland, and lowers your carbon footprint. LIVE IN AGRIHOOD, an eco-friendly, healthy-lifestyle community centered around a professionally managed farm. Discover why agrihoods are winning awards across the nation for "best places to live." You can have a beautiful, sustainably built home with the latest energy conservation features, and yet be surrounded by pastoral landscapes and natural habitat. This book takes you through a virtual tour of agrihoods, known for amenities such as charter K-12 schools, clubhouses, fitness centers, boating, golf, horseback riding, swimming, walking, hiking, and biking trails. Best of all, many are surprisingly close to major cities and metro areas. ORGANIC ROOFTOP FARMS are the newest trend in multifamily housing, where tenants can take the elevator to shop for fresh food, or perhaps dine at the on-site café where meals are prepared with food from the chef's garden. Many apartment complexes are incorporating community gardens into the landscape or offering individual raised-bed gardens for tenants to grow their own produce. GROW YOUR OWN ORGANIC FOOD on your porch, balcony, or in your backyard with helpful tips, planting guides, and valuable resources about sustainable, chemical-free, and environmentally friendly growing methods. This book teaches the basics of organic certification, food safety, biodiversity, beekeeping, soil testing, composting, and local laws. With infographics and clear commentary, readers will understand how sustainable agriculture helps the environment, and how far food travels. You might be inspired to start planting microgreens indoors after learning about aeroponics, hydroponics, and aquaponics. SHOP FROM THE FARMER YOU KNOW and learn the story behind your food. This book illustrates the "harvest season," and describes the scope of food products and pick-your-own options at "on-farm" markets. You'll learn about "food hubs," mission-based organizations dedicated to sustainable agriculture, fair trade, social, and environmental causes. Food hubs bring together local farmers, fisheries, ranchers, and artisans. By enrolling in a season-long "farm share" program known as "Community-Supported Agriculture" your family can enjoy fresh, healthy food and connect with the people who plant, manage and harvest your food. Contents:•The Local Food Sensation•Say Hello to Your Farmer•Urban Agriculture•Agrihoods•Backyard Farming•Community-Supported Agriculture (CSAs)•On-Farm Markets•Food HubsBOOK INCLUDES A NATIONAL DIRECTORY OF AGRIHOODS AND LISTS OVER 2,200 RESOURCES TO BUY FRESH, LOCALLY GROWN FOOD.
A Great Fit: My Take on Confidence, Charisma, and the Career that Suits You Best
Tom Murry - 2019
In his first book, Murry describes his decades of experience as a leader in the world of fashion along with personal advice on how he made it to the top of the profession he was destined to have—and how we can do the same in our careers.Murry gives us glimpses of well-known fashion personalities, institutions, and events, and in an easy-going, humble narrative, takes us from his childhood in Houston to the most influential runways of the world, including his travels around the globe and a stint on an oil rig as a young man. Equally important are Murry’s takeaways on what qualities he believes it takes to become a good leader and how we can use them to achieve success in any workplace. This is not a how-to, but rather a thoughtful and straightforward look at the talents and grace that allowed Murry to thrive in his chosen career. Everyone, no matter their career or stage in life—or their knowledge of or interest in the fashion world—will find this book a fun, informative, and inspirational gift from an author who wants everyone to enjoy the same success in their career that he has.
Relentless: 12 Rounds to Success
Eddie Hearn - 2020
In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.
Be Obsessed or Be Average
Grant Cardone - 2016
What can it do for you?....
