Book picks similar to
Make It Rain!: How to Use the Media to Revolutionize Your Business Brand by Areva Martin
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Bully: An Action Plan for Teachers, Parents, and Communities to Combat the Bullying Crisis
Lee Hirsch - 2012
From commentary about life after BULLY by the filmmakers and the families in the film, to the story of how Katy Butler’s petition campaign helped defeat the MPAA’s “R” rating, BULLY takes the story of the film beyond the closing credits. Celebrity contributions combine with essays from experts, authors, government officials, and educators to offer powerful insights and concrete steps to take, making the book an essential part of an action plan to combat the bullying epidemic in America.
The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World
Danny Iny - 2015
Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Jeff Walker - 2014
Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started; once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.Launch is the treasure map into that world; an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase, this is how you start fast. This formula is how you engineer massive success.Now the question is this : are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Michael D. Watkins - 2003
In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move—whether you’re onboarding into a new company, being promoted internally, or embarking on an international assignment.In The First 90 Days, Watkins outlines proven strategies that will dramatically shorten the time it takes to reach what he calls the "breakeven point" when your organization needs you as much as you need the job. This new edition includes a substantial new preface by the author on the new definition of a career as a series of transitions; and notes the growing need for effective and repeatable skills for moving through these changes. As well, updated statistics and new tools make this book more reader-friendly and useful than ever.As hundreds of thousands of readers already know, The First 90 Days is a road map for taking charge quickly and effectively during critical career transition periods—whether you are a first-time manager, a mid-career professional on your way up, or a newly minted CEO.
The Little Book of Big Weight Loss
Bernadette Fisers - 2017
She tried and failed many diets, but her life took a turn when she was forced to face a harsh reality: her weight crept up to 287 pounds and she had a BMI reading of forty-two. Pre-diabetic and diagnosed as morbidly obese with a fatty liver and high blood pressure, Bernadette decided that it was the time to ditch the fad diets and take matters into her own hands to turn her life around. She began asking those she knew well—the glamorous models she worked with—learning about their healthy eating habits and their tips on staying trim. She further researched medical reports and nutrition papers until finally—by trial, error, and a lot of experimentation—she created a healthy lifestyle plan that was quick to read, easy to understand, and, most importantly, worked long term. Following her new rules, Bernadette went on to lose more than sixty-six pounds in thirty weeks. The Little Book of Big Weight Loss is for anyone who has grown tired of all the confusing, conflicting advice and complicated diet plans. Inspiring and packed with invaluable tips and strategies, this guide provides a fresh, simple, can-do approach to dieting and can help you get on track to achieving your goals and losing weight long term.
Burnout: The Secret to Unlocking the Stress Cycle
Emily Nagoski - 2019
Many women in America have experienced it. What’s expected of women and what it’s really like to be a woman in today’s world are two very different things—and women exhaust themselves trying to close the gap between them. How can you “love your body” when every magazine cover has ten diet tips for becoming “your best self”? How do you “lean in” at work when you’re already operating at 110 percent and aren’t recognized for it? How can you live happily and healthily in a sexist world that is constantly telling you you’re too fat, too needy, too noisy, and too selfish?Sisters Emily Nagoski, PhD, and Amelia Nagoski, DMA, are here to help end the cycle of feeling overwhelmed and exhausted. Instead of asking us to ignore the very real obstacles and societal pressures that stand between women and well-being, they explain with compassion and optimism what we’re up against—and show us how to fight back. In these pages you’ll learn• what you can do to complete the biological stress cycle—and return your body to a state of relaxation• how to manage the “monitor” in your brain that regulates the emotion of frustration• how the Bikini Industrial Complex makes it difficult for women to love their bodies—and how to defend yourself against it• why rest, human connection, and befriending your inner critic are keys to recovering and preventing burnoutWith the help of eye-opening science, prescriptive advice, and helpful worksheets and exercises, all women will find something transformative in these pages—and will be empowered to create positive change. Emily and Amelia aren’t here to preach the broad platitudes of expensive self-care or insist that we strive for the impossible goal of “having it all.” Instead, they tell us that we are enough, just as we are—and that wellness, true wellness, is within our reach.
Battle Cry: Waging and Winning the War Within
Jason Wilson - 2021
As a result, he could not combat his toxic thoughts and emotions. Instead, he was conquered by them and communicated without composure—hurting those he loved and himself. This went on until he renewed his mind by releasing years of past trauma. His life and relationships were transformed when he learned how to master his emotions and express them with self-control. In the process, Jason became a better husband, father, and leader.In Battle Cry, Jason equips you with the mental and spiritual weapons needed to wage and win your inner war by showing you how tomaster your emotions rather than be ruled by them;win internal battles before they become external wars;reject the world’s definition of masculinity and embrace comprehensive manhood;communicate more effectively with the people in your life; andrelease trauma from your past so you can live fully to your potential in the present.You can live beyond the limitations of your mind and finally experience the life you’ve always longed for. You can break through what you’ve been through. It’s time to win the war within!
The Confidence Code: The Science and Art of Self-Assurance – What Women Should Know
Katty Kay - 2014
Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in."Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.
The Creative Curve: How to Develop the Right Idea at the Right Time
Allen Gannett - 2018
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
The Camino Way: Lessons in Leadership from a Walk Across Spain
Victor Prince - 2017
Each year, hundreds of thousands of peregrinos make their way through rugged countryside and medieval towns in order to reflect, test their will, and join a community of strangers on a shared mission. In short, it's the ideal training ground for authentic leadership.Challenged to walk the Camino, Victor Prince began his trek as one person: driven, work-focused and highly competitive, and he finished it a very different one: more balanced, more caring, and more present in the moment. In this transformative book he guides readers on their own Camino, translating his experience into seven essential leadership lessons inspired by the values emblazoned on the back of every pilgrim's passport:Treat each day as its own adventure ● Make others feel welcome ● Learn from those who've walked before ● Consider your impact on those who follow ● And moreLeadership is a journey. The Camino Way prepares you to tackle it with a pilgrim's heart, a wayfarer's grit, and a leader's vision.
The Labrador Response
Melissa Crickard - 2019
doctor must save her daughter from a genetically modified filovirus as the nation fights for access to healthcare. When she's not working in the Emergency Department at George Washington University Hospital, Dr. Sara Sullivan lives an adventurous life. But the chance at another vacation seems to diminish with each passing day when the dangerous Labrador virus begins spreading throughout the capital, devastating the African American population and escalating racial tension. As a biracial woman, Sara begins to fear for her and her daughter's lives when mortality rates continue to grow, with no cure in sight. After being forced into quarantine due to exposure to the virus, her fear becomes reality. Escape is no longer a consideration—it's the only way she can save millions of lives, including her daughter's. Sara's journey to find a cure becomes increasingly complex as she begins to unravel a conspiracy within the pharmaceutical industry and learns the disturbing truth about the disease's purpose.
Who Says It's a Man's World
Emily Bennington - 2012
history, women form the majority of the workforce, filling more managerial positions than their male counterparts. Today’s women are primed to take over the corporate world—if they don’t stumble on the way up.Packed with insights from extraordinary women who have climbed the corporate ladder—including McDonald’s president Jan Fields, JetBlue cofounder Ann Rhoades, and fashion pioneer Liz Lange—Who Says It’s a Man’s World helps women navigate the rocky path from cubicle to executive suite. This ultra-practical guide offers an ideal “Success Profile” along with the measurable action steps needed to excel in each of five reputation-enhancing areas: personal development, social skills, effectiveness, team building, and leadership.Complete with the latest research on women in the workplace and an eye-opening “promotability” assessment, Who Says It's a Man’s World provides readers with everything they need to build their own fast-track career plan.
Beautiful Bodies: A Memoir
Kimberly Rae Miller - 2017
And trying. And trying some more. She's been at it since she was four years old, when Sesame Street inspired her to go on her first diet. Postcollege, after a brief stint as a diet-pill model, she became a health-and-fitness writer and editor working on celebrities' bestselling bios—sugarcoating the trials and tribulations celebs endure to stay thin. Needless to say, Kim has spent her life in pursuit of the ideal body.But what is the ideal body? Knowing she's far from alone in this struggle, Kim sets out to find the objective definition of this seemingly unattainable level of perfection. While on a fascinating and hilarious journey through time that takes her from obese Paleolithic cavewomen, to the bland menus that Drs. Graham and Kellogg prescribed to promote good morals in addition to good health, to the binge-drinking-prone regimen that caused William the Conqueror's body to explode at his own funeral, Kim ends up discovering a lot about her relationship with her own body.Warm, funny, and brutally honest, Beautiful Bodies is a blend of memoir and social history that will speak to anyone who's ever been caught in a power struggle with his or her own body—in other words, just about everyone.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Empowered: Ordinary People, Extraordinary Products
Marty Cagan - 2020
But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.The book covers:what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.