Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    

    Read Japanese Today is a comprehensible and storylike approach to an often difficult language. Intended for people on the go, this book will teach you to recognize and read the 400 most commonly used Japanese kanji characters.Completely revised and expanded and featuring 25 percent more kanji than previous editions, Read Japanese Today is a fun way to demystify the beautiful language of Japan.

    It concentrates on the models of behaviour of the basic economic units, consumers and producers. The main emphasis is on oligopoly, which is the typical market structure of the modern industrial world. In addition, this Second Edition includes a third part covering the three important topics of the theory of factor pricing, general equilibrium theory and welfare theory. The new edition thus covers all the topics usually included in textbooks on price theory.The book is written at an intermediate level, and is designed for undergraduate micro-theory courses. In addition, postgraduate courses, in which micro theory is taught not at too specialized a level, could make use of the text. The author has adopted the verbal approach, with extensive use of diagrams to illustrate the verbal exposition. Mathematical proofs (where necessary) are presented in footnotes, or, when in the text, they are printed in small print so as not to interrupt the main theme.A wealth of features make this textbook unique in both coverage and approach.

    This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.

    Written by master gunsmith and best-selling firearms author Patrick Sweeney, Gunsmithing the AR-15 is your one-stop guide to repairing, maintaining and modifying America's favorite rifle. It's all here!Hundreds of detailed photosMaintenanceRepairAccessories and modificationsTips, tools and techniquesAnd more!Whether you're interested in simple tasks, such as disassembling and maintaining your AR rifle, or if you're ready to tackle more complex projects, such as rebarreling or converting your AR to a piston design, Gunsmithing the AR-15 tells you everything you need to know. Protect your investment and avoid costly mistakes, with Gunsmithing the AR-15!

    Bridging the chasm between educational and social history, this book was one of the first to examine developments in higher education in the context of the social, economic, and political forces that were shaping the nation at large.Surveying higher education from the colonial era through the mid-twentieth century, Rudolph explores a multitude of issues from the financing of institutions and the development of curriculum to the education of women and blacks, the rise of college athletics, and the complexities of student life. In his foreword to this new edition, John Thelin assesses the impact that Rudolph's work has had on higher education studies. The new edition also includes a bibliographic essay by Thelin covering significant works in the field that have appeared since the publication of the first edition.At a time when our educational system as a whole is under intense scrutiny, Rudolph's seminal work offers an important historical perspective on the development of higher education in the United States.

    This clear, concise look at the basic principles and concepts of genetics uses a human genetics perspective to discuss the methods and experiments upon which genetic principles are based, such as DNA replication.

    This work also covers various political and social subtexts of the movies.

    By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.Needed more today than at any time in the past, this immensely relevant bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others. Published by Harvard Business Review Press.

    Topics covered include:Basic version control commands and conceptsIntroduction to Distributed Version Control Systems (DVCS)Advanced branching workflowsStrengths and weaknesses of DVCS vs. centralized toolsBest practicesHow distributed version control works under the hoodFeaturing these open source version control tools:Apache SubversionMercurialGitVeracity

    This work focuses on the maths skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as arithmetic, algebra, geometry and data sufficiency.

    The SY0-301 version covers every aspect of the SY0-301 exam, and includes the same elements readers raved about in the previous version. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he’s honed in the classroom that have helped hundreds of students master the Security+ content. You’ll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what’s important. Over 400 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 100 question pre-test, a 100 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You’ll be ready to take and pass the exam the first time you take it. If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you’ll be a step ahead for other exams. This SY0-401 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security. The author also posts related blogs to supplement the book at http://blogs.getcertifiedgetahead.com/.

    This book fills the gaps left by others.The late Master Masatoshi Nakayama, chief instructor of the Japan Karate Association, left this book as a testament. It reveals his great experience as a karate competitor and teacher, describing and illustrating in detail all the correct movements involved in the particular block, punch, or kick you want to perfect, as well as instructions--on combining blocking techniques with decisive counterattacks. Also included is a glossary of all Japanese karate terms and a guide to their pronunciation.Because of the lightning speed of karate techniques, normal camera work often fails to record the action accurately. For this reason, many of the photo sequences found in Dynamic Karate were taken using a stroboscope with a flash time of 1/10,000 of a second, enabling you to follow each movement as it is actually performed.