It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of "How to Draw a Line" to the complexities of color theory--provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates--from young designers to experienced practitioners--will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.

    Glaser’s work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new preface, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.

    Dublin-based designer Annie Atkins invites readers into the creative process behind her intricately designed, rigorously researched, and visually stunning graphic props. These objects may be given just a fleeting moment of screen time, but their authenticity is vital and their role is crucial: to nudge both the actors on set and the audience just that much further into the fictional world of the film.

    They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.

    Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

    For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

    What is it about vampires, zombies, skeletons, and other mutants brought to life in the darkest recesses of the imagination? Goth-Icky celebrates modern-day goths, their culture, and the morbid monstrosities that inspire them. Containing over 200 images from the print and advertising archives of the Charles S. Anderson Design Company in combination with a hilarious text by the legendary Michael J. Nelson, this book is an amazingly rich and weird testament to the pervasiveness of goth aesthetics, the appeal of kitsch, and our love of horror.

    The demand for vintage trailers-the smaller the better-has risen dramatically in recent years, with the most in-demand trailers being "teardrops," first manufactured in the 1930s and containing just indoor sleeping space and an outdoor exterior kitchen. Also profiled in the book are "canned ham" trailers, whose shape resembles the profile of a can of ham; small-size examples of America's most beloved vintage trailer, the Airstream; miniscule gypsy caravans in Europe; and fiberglass trailers made in Canada. Two hundred color photographs showcase these trailers' sleek exteriors, retro-styled interiors, and, in many cases, the restored classic cars that tow them. Teardrops and Tiny Trailers includes a resource section chock-full of places to locate vintage trailers, clubs to join, and rallies to attend.

    The book will be divided into 30+ Pearls of Wisdom (based on the original manifesto and wildly successful Web phenomenon, "How to Be Creative"), and will be laced throughout with the author's witty, smart single-frame cartoons.

    Appropriated, chewed up, mulled over, digested, contemplated, and contorted - gathering up along the way fashion, ecology, politics, and art - architectural concepts become veritable things unto themselves in the present tense. As astoundingly diverse as contemporary architecture is, most importantly it is a reflection of what's happening right now all over the world, in people's minds and in the global collective consciousness. The many faces of world architecture today make for a mind-expanding book. Here you'll find the most recent work of over 60 architects and firms, including familiar names such as O. Gehry, Meier, Ando, Foster, and Starck, as well as a host of newcomers sure to be the architecture-celebrities of future generations. Highlights include Jakob & MacFarlane's morphological Restaurant at the Centre Georges Pompidou, Diller & Scofidio's "Blur Building" proposal for the International Expo 2001 in Switzerland (an ovular structure suspended over a lake, encapsulated by a fine mist of water, creating the look of a cloud hovering over the lake), and Herzog & de Meuron's remarkable Tate Modern. Proving that contemporary architecture is not limited to physical building design, New York firm Asymptote's Guggenheim Virtual Museum is also included, a place where visitors can take a cyber-stroll through rooms that are designed to be "compelling spatial environments." Presented alphabetically by architect or firm, Architecture Now! can be used like a reference guide, with extensive photographs and illustrations, biographical and contact information for designers, and a careful selection of today's most influential architects.

    The Anatomy of Type (The Geometry of Type in the UK) is all about looking more closely at letters. Through visual diagrams and practical descriptions, you’ll learn how to distinguish between related typefaces and see how the attributes of letterforms (such as contrast, detail, and proportion) affect the mood, readability, and use of each typeface. Nutritional value aside, the spreads full of big type are nice eye candy, too.The 100 typefaces featured in the book are hand-picked by the author for their functionality and stylistic relevance in today’s design landscape. Along with several familiar faces (Garamond, Bodoni, Gill Sans, Helvetica), you’ll also discover contemporary fonts that are less common — and often more useful — than the overused classics.

    While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy. Now there's nothing stopping you from getting your book in front of thousands or even millions of people. Suddenly you can't blame anyone for not giving you a chance. You can only blame yourself for not trying. So roll up your sleeves, sharpen your pencils and fire up your Internet because we are about to make and sell comics! Jason Brubaker's graphic novel reMIND raised over $125,000 in pre-order sales on Kickstarter, won the Xeric Award and made ALA's Great Graphic Novels for Teens List. This book is a collection of his thoughts, strategies and practical lessons developed during his experience writing, drawing and self-publishing reMIND.

    The work adds up to a powerful and endlessly rewarding resource for students of all ages. First published in 1969, the book is now reissued to present the enduring core of Potter's arguments. An afterword by Robin Kinross sets the work andits author in their contexts.

    The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read.Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers: or not; they should find it equally necessary to be visually literate, artists or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations (See Jane run.), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

    Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” iniative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter’s toxicity and lack of civil discourse is working exactly as it’s designed to work.The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network’s interface allows a stalker to find their victim, that’s on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we’ve excluded from these decisions is the biggest (and stupidest) political act we’ve made as a society.If you’re a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you’re working on. You’ll learn how to present your concerns. You’ll learn the importance of building and working with diverse teams who can approach problems from multiple points-of-view. You’ll learn how to make a case using data and good storytelling. You’ll learn to say NO in a way that’ll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.