The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Using graphics, checklists, and sample forms, this guide readies you for each step of the process, including selecting the committee, getting acclimated to academic writing, preparing for your oral defense, and publishing your research. New features include:A chapter on ethical considerations Expanded coverage of digital data collection and the Internet More detailed information on conducting the literature review A discussion of how to develop a theoretical or conceptual framework

    Born in 1926 in France, over the course of his life he dabbled in drugs, politics, and the Paris SM scene, all whilst striving to understand the deep concepts of identity, knowledge, and power.From aesthetics to the penal system; from madness and civilisation to avant-garde literature, Foucault was happy to reject old models of thinking and replace them with versions that are still widely debated today. A major influence on Queer Theory and gender studies (he was openly gay and died of an AIDS-related illness in 1984), he also wrote on architecture, history, law, medicine, literature, politics and of course philosophy, and even managed a best-seller in France on a book dedicated to the history of systems of thought.Because of the complexity of his arguments, people trying to come to terms with his work have desperately sought introductory material that makes his theories clear and accessible for the beginner. Ideally suited for the Very Short Introductions series, Gary Gutting presents a comprehensive but non-systematic treatment of some highlights of Foucault's life and thought. Beginning with a brief biography to set the social and political stage, he then tackles Foucault's thoughts on literature, in particular the avant-garde scene; his philosophical and historical work; his treatment of knowledge and power in modern society; and his thoughts on sexuality.

    Thorough coverage of critical reading, effective writing, and working with sources guides students, now more than ever, through their own academic writing. And an exciting visual dimension shows that rhetorical methods apply to both images and text. The Bedford Reader is a favorite of students for the Kennedys’ clarity and wit, of instructors for the flexible and realistic view of the rhetorical methods, and of both for the superior selections and perceptive commentaries by writers worth reading.

    This entrenched view continues to dominate western ideas and, because it does not allow the East to represent itself, prevents true understanding. Essential, and still eye-opening, Orientalism remains one of the most important books written about our divided world.

    It covers the historic 2008 Presidential campaign and election while looking ahead to assess what the shifting political winds have in store for the future of the major political parties and Americans' political views.

    Illuminating overviews and a selection of readings from both traditional and contemporary sources make even complex philosophical concepts reader friendly. Comprehensive, clear-sighted introductions to general and specific areas of ethical debate cover major ethical theories, including feminist ethics, contract theory, and ethical relativism, before delving into issues ranging from euthanasia and sexual morality to war and globalization. A broader range of voices and philosophical traditions in this edition includes continental and non-Western philosophers, with new readings from prominent ethicists. Increased coverage of contemporary dilemmas highlights issues of widespread interest, including torture and terrorism, "partial birth" abortion, cloning, same-sex marriage, and global distributive justice. An innovative online resource center offers, among other things, animated simulations. These simulations allows you to personally engage with dilemmas and thought experiments commonly presented in introduction to ethics classes and provide instructors with a way to seamlessly integrate online assignments into the class.

    Using real-life case studies and written with a student-centered approach, this new edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

    It provides clear, simple explanations and concrete examples of complex concepts, making a wide variety of commonly used critical theories accessible to novices without sacrificing any theoretical rigor or thoroughness.This new edition provides in-depth coverage of the most common approaches to literary analysis today: feminism, psychoanalysis, Marxism, reader-response theory, new criticism, structuralism and semiotics, deconstruction, new historicism, cultural criticism, lesbian/gay/queer theory, African American criticism, and postcolonial criticism. The chapters provide an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts; a list of specific questions critics who use that theory ask about literary texts; an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory; a list of questions for further practice to guide readers in applying each theory to different literary works; and a bibliography of primary and secondary works for further reading.

    This book has two underlying themes that are more or less independent of the statistical hypothesis tests that are the main content of the book. The first theme is the importance of looking at the data before formulating a hypothesis. With this in mind, the author discusses, in detail, plotting data, looking for outliers, and checking assumptions (Graphical displays are used extensively). The second theme is the importance of the relationship between the statistical test to be employed and the theoretical questions being posed by the experiment. To emphasize this relationship, the author uses real examples to help the student understand the purpose behind the experiment and the predictions made by the theory. Although this book is designed for students at the intermediate level or above, it does not assume that students have had either a previous course in statistics or a course in math beyond high-school algebra.

    The gift is a perfect example of what Mauss calls a total social phenomenon, since it involves legal, economic, moral, religious, aesthetic, and other dimensions. He sees the gift exchange as related to individuals and groups as much as to the objects themselves, and his analysis calls into question the social conventions and economic systems that had been taken for granted for so many years. In a modern translation, introduced by distinguished anthropologist Mary Douglas, The Gift is essential reading for students of social anthropology and sociology.

    In it, Berger and Luckmann reformulate the task of the sociological subdicipline that, since Max Scheler, has been known as the sociology of knowledge.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

    This revised and enlarged edition of the leading anthology provides the essential writings of Marx and Engels--those works necessary for an introduction to Marxist thought and ideology.

    Each week, readers learn a particular feature of strong articles and work on revising theirs accordingly. At the end of twelve weeks, they send their article to a journal. This invaluable resource is the only guide that focuses specifically on publishing humanities and social science journal articles . Key Features Has a proven record of helping graduate students and professors get published: This workbook, developed over a decade of teaching scholarly writers in a range of disciplines at UCLA and around the world, has already helped hundreds to publish their articles in peer-reviewed journals. Demystifies the academic publishing process: This workbook is based on actual research about faculty productivity and peer review, students′ writing triumphs and failures, as well as the author′s experiences as a journal editor and award-winning author. Proceeds step by manageable step: Within the context of clear deadlines, the workbook provides the instruction, exercises, and structure needed to revise a classroom essay, conference paper, dissertation chapter, master′s thesis, or unfinished draft into a journal article and send it to a suitable journal. Targets the biggest writing challenges: This workbook focuses squarely on the most difficult tasks facing scholarly writers, such as getting motivated, making an argument, and creating a logical whole.Writing Your Journal Article in Twelve Weeks can be used individually or in groups, and is particularly appropriate for graduate student professional development courses, junior faculty orientation workshops, post-doc groups, and journal article writing courses.Wendy Laura Belcher is assistant professor of African literature at Princeton University in the Department of Comparative Literature and Center for African American Studies. She has taught journal article writing workshops in North America, Europe, and Africa. Praise for Wendy Belcher and Writing Your Journal Article in Twelve WeeksA comprehensive, well-written and beautifully organized book on publishing articles in the humanities and social sciences that will help its readers write forward with a first-rate guide as good company.--Joan Bolker, author of Writing Your Dissertation in Fifteen Minutes a DayHumorous, direct, authentic ... a seamless weave of experience, anecdote, and research. --Kathleen McHugh, professor and director of the UCLA Center for the Study of WomenA useful text that will be an excellent resource for any writer attempting to publish their work.--Larry Chandler, Graduate StudentWendy Belcher′s book is revolutionizing the way younger scholars perceive academic publishing and radically transforming their level of access to it (and consequently to the profession). It is by far the most readable or practical guide to academic writing on the market. --Beth Goodhue, UCLAWendy′s guidance has been a tremendous help to me, and the book is great for grad students, junior faculty, or anyone who wants to learn how to write and publish more effectively.-Jake Dorman, The University of KansasYour book struck such a nerve because there is a long chain of assumptions in academia that scholars should just know how to do certain things. The relief among faculty is palpable when I explain in groups that few of us -- even those who have been published in journals -- were ever taught properly. And although it helps everyone who cracks it, your book is especially a godsend for faculty from other cultures. -Carole Sargent, Georgetown University Thanks for your wonderful book! -Georgina Green, Graduate StudentAbsolutely LOVE the book! -Karra Bikson, Graduate Student