Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions -- and that's only the beginning. The financial services industry, and the many industries that depend on it -- from housing to cars -- is in intensive care. So what happened? How did we get to this point of financial disaster? Is the economy just a huge, Madoff-esque Ponzi scheme? It is a complicated and confusing story -- but Daniel Gross of Newsweek has a special gift for making complicated matters easy to understand and even entertaining. In Dumb Money, he offers a guide to the debacle and to what the future may hold. This is not so much a book about who did what, though that's part of the story. Rather, it pieces together the building blocks of the debt-fueled economy, and distills the theory and personalities behind our late, lamented easy money culture. Dumb Money is a book that finally lays it all out in an engaging way, and might just help people invest their money smartly until the gloom passes.

    Treasury. And Alva Vanderbilt squandered tens of thousands on one evening to crack the closed social circle of the Mrs. Astor. And when Jay Gould, of Black Friday fame, sent his card to one of the Rothschilds, it was returned with the comment, "Europe is not for sale." It was this climate of mid- and late-nineteenth-century excess that fostered the most rapid period of growth in the history of the United States, replacing the unyielding Puritanism of Cotton Mather with the flexible creed of Henry Ward Beecher. National Book Award nominee Milton Rugoff gives his uniquely revealing view of the Gilded Age in this collective biography of Americans from 1850 to 1890. Writing on the political spoilsmen, money kings, parvenus, forty-niners, lords of the press, sexual transgressors, and women's rights leaders, Rugoff focuses on thirty-six men and women from almost every walk of life. His exponents include U.S. Grant, John Charles Frémont, Cornelius Vanderbilt, Jim Fisk, Elizabeth Cady Stanton, Horatio Alger, free-love advocate Victoria Woodhull, first female surgeon Bethenia Owens-Adair, Brigham Young's rebellious nineteenth wife Anna Eliza Young, Boston Brahmin Charles Eliot Norton, Gold Rush pioneer Sarah Royce, black visionary Sojourner Truth, and to critique American society, Walt Whitman. In examining the Gilded Age, Milton Rugoff offers fresh glimpses into the lives of the celebrities of the era, as well as some lesser-known Americans, while at the same time revealing the roots of problems that still plague us today.

    

    Evil is found in words such as force, compulsion, tax, violence, theft, censure, and politics. Notice that in such things, there is no joy. None have any value to humanity. This book defines the doctrine of liberty, and teaches you why choices that affect your life can only rightfully be made by you.

    It is our turn," writes Conrad Black in this scintillating manifesto for how Canada can achieve an exalted role in world affairs. For over 400 years we have toiled in the shadows of our potential and achieved an indifferent recognition among other nations. Chipper, patient, and courteous, we have pursued an improbable destiny as a splendid nation in the northern section of the new world, a demi-continent of relatively good and ably self-governing people, but most would agree we have neither developed a vivid national personality nor realized our true potential. Our main chance, writes Black, is now before us and it is not in the usual realms of military or economic dominance. With the rest of the West engaged in a sterile and platitudinous left-right tug of war, Canada has the opportunity to lead the advanced world to its next stage of development in the arts of government. By transforming itself into a controlled and sensible public policy laboratory, it can forge new solutions to the tiresome problems besetting welfare, education, health care, foreign policy, and other governmental sectors the world over, and make an enormous contribution to the welfare of mankind. Canada has no excuse not to lead in this field, argues Black, who offers nineteen visionary policy proposals of his own. "This is the destiny, and the vocation, Canada could have, not in the next century, but in the next five years of imaginative government.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    In the centennial season of college football, both teams were undefeated; both featured devastating and innovative offenses; both boasted cerebral, stingy defenses; and both were coached by superior tacticians and stirring motivators, Texas's Darrell Royal and Arkansas's Frank Broyles. On that day in Fayetteville, the poll-leading Horns and second-ranked Hogs battled for the Southwest Conference title -- and President Nixon was coming to present his own national championship plaque to the winners. Even if it had been just a game, it would still have been memorable today. The bitter rivals played a game for the ages before a frenzied, hog-callin' crowd that included not only an enthralled President Nixon -- a noted football fan -- but also Texas congressman George Bush. And the game turned, improbably, on an outrageously daring fourth-down pass.But it "wasn't" just a game, because nothing was so simple in December 1969. In "Horns, Hogs, & Nixon Coming," Terry Frei deftly weaves the social, political, and athletic trends together for an unforgettable look at one of the landmark college sporting events of all time.The week leading up to the showdown saw black student groups at Arkansas, still marginalized and targets of virulent abuse, protesting and seeking to end the use of the song "Dixie" to celebrate Razorback touchdowns; students were determined to rush the field during the game if the band struck up the tune. As the United States remained mired in the Vietnam War, sign-wielding demonstrators (including war veterans) took up their positions outsidethe stadium -- in full view of the president. That same week, Rhodes Scholar Bill Clinton penned a letter to the head of the ROTC program at the University of Arkansas, thanking the colonel for shielding him from induction into the military earlier in the year.Finally, this game was the last major sporting event that featured two exclusively white teams. Slowly, inevitably, integration would come to the end zones and hash marks of the South, and though no one knew it at the time, the Texas vs. Arkansas clash truly was Dixie's Last Stand.Drawing from comprehensive research and interviews with coaches, players, protesters, professors, and politicians, Frei stitches together an intimate, electric narrative about two great teams -- including one player who, it would become clear only later, was displaying monumental courage just to make it onto the field -- facing off in the waning days of the era they defined. Gripping, nimble, and clear-eyed, "Horns, Hogs, & Nixon Coming" is the final word on the last of how it was.

    Russ Roberts argues that the true underlying cause of the mess was the past bailouts of large financial institutions that allowed these institutions to gamble carelessly because they were effectively using other people’s money. The author warns that despite the passage of Dodd-Frank, it is widely believed that we have done nothing to eliminate ‘Too Big to Fail.’ That perception allows the largest financial institutions to continue to gamble with taxpayer money.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    

    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

    It's a carefully plotted path that eventually led them to the White House. But along the way, a series of compromises had to be made, including a prearranged marriage, clandestine assignments for the CIA, and Hillary's ultimate role as a "fixer" for her husband's many dalliances. Pulling no punches, investigative journalist Victor Thorn paints a compelling portrait of secrecy, deceit, violence, and betrayal that shatters the myth Mrs. Clinton has spent so many years trying to create. This three-book series is the most comprehensive examination of the Clinton marriage ever compiled, with HILLARY (AND BILL): THE SEX VOLUME laying a riveting foundation for the next two books which follow: part two - HILLARY (AND BILL): THE DRUGS VOLUME, and then part three - HILLARY (AND BILL): THE MURDER VOLUME. Get all the lurid details of how Hillary Clinton harassed and intimidated Juanita Broaddrick after her husband violently raped her, as well as the lengths to which she went to terrorize other women who were victimized by Bill Clinton. - Extensive quotes from a plethora of public figures chronicling the Clinton Lie Machine. - Who was Bill Clinton's real father? Discover the startling facts concerning the death of William Blythe and why an overwhelming amount of evidence indicates that he could not have been the President s biological father. - Learn about Hillary's collegiate career and how it shaped her later views on feminism, globalism, and how to infiltrate the System from within. - What one culminating event not only brought Hillary Rodham to the attention of Washington, DC s power-brokers, but also made her a darling of the mainstream media. - Touching upon the work of Michael Collins Piper and other investigators, find out how during their academic careers Bill and Hillary were recruited into the CIA under Operation CHAOS to subvert the anti-war movement. - Although largely ignored by the corporate press, read how Hillary's family was associated with organized crime figures in the Chicago area, while Bill Clinton's relatives were integral members of the notorious Dixie Mafia. - For the first time anywhere: was Bill and Hillary's much ballyhooed first meeting at Yale actually part of a much larger prearranged marriage engineered by shadowy New World Order figures whose ultimate plans led them to the White House? - Despite being labeled radicals, volume one of this trilogy documents how Bill and Hillary were trained at three of the most prestigious globalist universities in the world: Georgetown, Oxford, and Yale; while simultaneously being groomed by such figures as Professor Carroll Quigley. - Did Hillary Rodham further her intelligence career by infiltrating underground groups such as the Black Panthers, and was she also used in this same context to leak highly sensitive information during Richard Nixon's infamous Watergate hearings? - Why did Bill Clinton travel to Russia and across Europe during the early 1970s (at the height of the Cold War), and what powerful forces from Arkansas and Washington, DC used their leverage to keep him from being drafted into the Vietnam War? - How has Hillary's marriage-made-in-hell become akin to a prison sentence one from which she has no escape due to the severe consequences she would face in doing so? - Also, Bill and Hillary's sordid sex lives, including: - Rape - Gennifer Flowers darkest secrets - A black love child - The real reason why Bill Clinton lost his case to Paula Jones &l