Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    “I started my PhD in September 2003, but it wasn’t long before I realised that it’s much easier to get onto a PhD programme than it is to complete one…”If the aim of a PhD is to develop the skills of a professional academic researcher, how should you go about it? Using the principles of skill development as a foundation, this book provides a unique approach to the most common challenges of PhD research, including:Getting to know the literature in your fieldDeveloping your research ideasBecoming a better academic writerCoping with the stress and unpredictability of researchPublications and presentationsWriting, submitting and defending your thesis

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    But what would that universe be like if we were not here to say something about it? Would there be numbers if there were no one to count them? Would the universe even be vast, without the fact of our smallness to give it scale? With wit, charm, and brilliance, this epic work of philosophy sets out to make sense of our place in the scheme of things. Our contact with the world around us, Michael Frayn shows, is always fleeting and indeterminate, yet we have nevertheless had to fashion a comprehensible universe in which action is possible. But how do we distinguish our subjective experience from what is objectively true and knowable? Surveying the spectrum of philosophical concerns from the existence of space and time to relativity and language, Frayn attempts to resolve what he calls "the oldest mystery": the world is what we make of it. In which case, though, what are we? All of Frayn's novels and plays have grappled with these essential questions; in this book he confronts them head-on.

    This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies to classroom instruction. Don't just read about technology integration - experience it! In addition to its' unique case-based approach the new edition now includes a new ASSURE Learning in Action DVD. This dvd, located in every copy of the text, provides current video of today's teachers using technology and media to improve learning for students across grade levels and content areas, rubric templates, a lesson plan builder, and skill-builder activites.

    Salient Features: 1.Very short answer type questions (including true-false type questions and fill in the blanks type questions). 2.Short answer type questions. 3. Long answer type questions (or Essay type questions). 4. Multiple choice questions (MCQs) based on theory. 5. Questions based on high order thinking skills (HOTS). 6. Multiple choice questions (MCQs) based on practical skills in science.. 7. NCERT book questions and exercises (with answers). 8. Value based questions (with answers).

    This book is about understanding this choice. Rather than prescribing what course of action each scientist ought to take, the book aims to identify a range of options. Using examples from a range of scientific controversies, The Honest Broker challenges us all - scientists, politicians and citizens - to think carefully about how best science can contribute to policy-making and a healthy democracy.

    You will be astonished to learn about some of the events that have occurred! Here is a Sneak Peek of What you will Learn: - Ancient History - Asian History - European and Russian History - American History - Australian History - World Wars I & II, and the Vietnam War - And much, much, more Here is what other readers say about this book: "This book is packed with really important information about the world's history." "I was surprised how much I learned from this. I really like how everything is laid out, it makes it very easy to follow. I especially like the section on Native Americans" "I couldn't put this book down, and not because I'm a nerdy avid reader (I am) but because it's filled with so much about our world history without the facts jumping all over the place like some history books I've read." "I am highly impressed by the content of this book and I would recommend this to all my colleagues as well" Subjects include: Ancient Greece, Ancient Egypt, The Roman Empire, Constantine and Christianity, India, Ancient Korea, Chinese Dynasties, Napoleonic Europe, Foundation of USA, The 1812 War, Australia and Wars, World War I, World War II, The Ottoman Empire, Greece and North Africa, The Diem Regime, Pearl Harbor and much more! All Continents As Known Today Are Covered: North America, Europe, Asia, Africa and Australia. Take action and get this book now!

    The bestselling textbook inorganic chemistry text on the market covers both theoretical and descriptive aspects of the subject, and emphasizes experimental methods, industrial applications, and modern topics.

    At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    Making big ideas simple, Dean takes readers on a journey to uncover what makes a dinosaur a dinosaur, what dinosaurs ate, how they evolved, what caused them to go extinct, and more!Perfect for anyone fascinated by the dinosaur exhibits at museums, palaeontology and fans of Jurassic Park.

    This book includes discussions which aid in student understanding of theoretical material through the use of specific cases. It is suitable for undergraduate Mechanics course.

    What with broken promises, complicated jargon and a lack of simple and clear information, is it any wonder that voter turnout is plummeting? It's not that you don't care about the way the country is run - it's that you don't think you can change it. Well, you can. And this book aims to show you how, by setting out basic politics and answering questions we've all asked, like: Why do politicians lie? What do UKIP stand for? And what's going to happen to the NHS? You have a decision to make in the countdown to the May 2015 General Election. You have something politicians want. Your vote. An ambassador for #SwingtheVote and the presenter of Free Speech, Rick Edwards has written a pithy and succinct book explaining the power of your vote. A refreshing counterpoint to Russell Brand's sentiments on voting in his latest book, Revolution, it will make you think about politics in a completely new way.

    Welcome to laughing until it hurts while covered in bodily fluids. Welcome to simple math at very high stakes. Welcome to an incredibly inappropriate sense of humor. Welcome to serving people on the most stressful days of their lives. Welcome to putting your hands in places you never imagined they'd be. Welcome to your front row seat to the ballad of life and death. That's not the welcome that this nurse was looking for, but that's the one he got. Irreverent and audacious, this brutally honest memoir covers what it’s like to come of age in an American Hospital. Welcome to a rollicking peak behind the curtain to what medical providers, and the health care system, are truly like.

    You’ll find it fun to read too - written in simple, everyday language.And, if you’re like most people, you’ll find that learning “why” the law of attraction works will pour rocket fuel into your belief in it. And attaining such a level of belief will allow you to unleash the law of attraction more powerfully than you’ve done previously. Why Quantum Physicists Create More Abundance removes your barriers of doubt and resistance concerning the law of attraction. It can be a very powerful tool for you, helping you soar past previous frustrations and manifesting a life much more closely aligned with your dreams and desires.