Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung


Josef Müller-Brockmann - 1996
    "Grid Systems in Graphic Design - Raster Systeme für die Visuelle Gestaltung" By Josef Müller-Brockmann. English version by D. Q. Stephenson. English and German text. This is the 5th Edition, published by Verlag Niggli AG, 2007. Full title: "Grid Systems in Graphic Design. A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers - Raster Systeme für die Visuelle Gestaltung. Ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter". A comprehensive handbook on modern typography and using the Grid System, illustrated with drawings, diagrams, black & white photographs & numerous examples of graphic design. Subjects include: Grid and Design Philosophy; The Typographic Grid and its purpose; Sizes of Paper; Typeface Alphabets; Margin Proportions; Construction of the Grid and Type Area; Type & Picture Area with 8, 20 and 32 Grid Fields; Photograph & Illustration in the Grid System; the Grid in Corporate Identity and Three-Dimensional Design & more.

Taster Projects (Twenty to Make)


Alistair MacdonaldCorinne Lapierre - 2014
    Once you have enjoyed experimenting with these fun taster projects, there are many more Twenty to Make books available on lots of different craft subjects.We hope that experimenting with these projects will inspire you to try out some of the Twenty to Make titles that these projects have been taken from, when you have had some fun making these tasters! There are projects both for beginners and more experienced crafters to try; from stitching a simple but effective Christmas place setting in felt, and making a lovely pair of button earrings using pretty shell buttons; to crocheting a flower, or a gorgeous beanie hat, and trying your hand at sugarcraft, with a cute dog, a hippopotamus, or a fairy. You could also knit a scarf for the special person in your life, or a cute and cuddly teddy bear for a child. These exciting projects are sure to appeal to a wide range of crafters and will make lovely gifts for family and friends alike. Have fun and happy crafting!Projects include Christmas bunting, sugar dogs and other animals, crocheted flowers, tiny bag made from Jelly Roll scraps, knitted mug hugs, granny squares, knitted baby bootees, a stitched fabric brooch, Steampunk style bracelet, friendship bracelets, earrings made from buttons and much more.

Ways of Seeing


John Berger - 1972
    First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has."Berger has the ability to cut right through the mystification of the professional art critics . . . He is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation" —Peter Fuller, Arts Review"The influence of the series and the book . . . was enormous . . . It opened up for general attention to areas of cultural study that are now commonplace" —Geoff Dyer in Ways of TellingWinner of the 1972 Booker Prize for his novel, G., John Peter Berger (born November 5th, 1926) is an art critic, painter and author of many novels including A Painter of Our Time, From A to X and Bento’s Sketchbook.

Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand


Michael R. Drew - 2013
    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

Creating Motion Graphics with After Effects: Essential & Advanced Techniques


Chris Meyer - 2000
    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

The Simple Secret to Better Painting


Greg Albert - 2003
    It's an insightful artistic philosophy that boils down the many technical principles of composition into a single master rule that's easy to remember and apply: Never make any two intervals the same.You can make every painting more interesting, dynamic and technically sound by varying intervals of distance, length and space, as well as intervals of value and color. The rule also applies to balance, shape and the location of your painting's focal point.Greg Albert illustrates these lessons with eye-opening examples from both beginning and professional artists, including Frank Webb, Tony Couch, Kevin Macpherson, Charles Reid, Tony Van Hasselt and more.You'll discover that the ONE RULE is the only rule of composition you need to immediately improve your work - the moment your brush touches the canvas.

Tim Burton


Ron Magliozzi - 2009
    With a visual style inspired by the aesthetics of animation and silent comedy, Burton's work melds the exotic, the horrific and the comic, manipulating expressionism and fantasy with the skill of a graphic novelist. Published to accompany a major career retrospective at The Museum of Modern Art, this affordable volume considers Burton's career as an artist and film-maker. It narrates the evolution of his creative practices, following the current of his visual imagination from his earliest childhood drawings through his mature oeuvre.Illustrated with works on paper, moving-image stills, drawn and painted concept art, puppets and maquettes, storyboards and examples of his work as a graphic artist for his non-film projects, this volume sheds new light on Burton and presents previously unseen works from the artist's personal archive.Acclaimed American film-maker Tim Burton (born 1958) is known for his dark, gothic films about quirky outsiders, many of which are both Hollywood blockbusters and cult classics. To date they have been nominated for 16 Academy Awards and have won six. They include Pee-Wee's Big Adventure (1985), Beetle Juice (1988), Batman (1989), Edward Scissorhands (1990), Batman Returns (1992), Ed Wood (1994), Sleepy Hollow, (1999), Charlie and the Chocolate Factory and Corpse Bride (both 2005) and Sweeney Todd: The Demon Barber of Fleet Street (2007), among others. Alice in Wonderland is slated for 2010. Burton has collaborated extensively with composer Danny Elfman and with actors Johnny Depp and Helena Bonham Carter.

The Elements of Typographic Style


Robert Bringhurst - 1992
    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

The Making of 2001: A Space Odyssey


Stephanie Schwam - 2000
    The critics initially disliked it, but the public loved it. And eventually, the film took its rightful place as one of the most innovative, brilliant, and pivotal works of modern cinema. The Making of 2001: A Space Odyssey consists of testimony from Kubrick's collaborators and commentary from critics and historians. This is the most complete book on the film to date--from Stanley Kubrick's first meeting with screenwriter Arthur C. Clarke to Kubrick's exhaustive research to the actual shooting and release of the movie.From the Trade Paperback edition.

The Man with the Golden Touch: How The Bond Films Conquered the World


Sinclair McKay - 2008
    This is the story of how, with the odd misstep along the way, the owners of the Bond franchise, Eon Productions, have contrived to keep James Bond abreast of the zeitgeist and at the top of the charts for 45 years, through 21 films featuring six Bonds, three M’s, two Q’s and three Moneypennies. Thanks to the films, Fleming’s original creation has been transformed from a black sheep of the post-war English upper classes into a figure with universal appeal, constantly evolving to keep pace with changing social and political circumstances. Having interviewed people concerned with all aspects of the films, Sinclair McKay is ideally placed to describe how the Bond ‘brand’ has been managed over the years as well as to give us the inside stories of the supporting cast of Bond girls, Bond villains, Bond cars and Bond gadgetry. Sinclair McKay, formerly assistant features editor of the Daily Telegraph, works as a freelance writer and journalist. He is also the author of A Thing of Unspeakable Horror: The History of Hammer Films, which the Guardian called ‘A splendid history’ and the Independent on Sunday described as ‘Brisk, cheerful and enthusiastic.’

No Nonsense Real Estate: What Everyone Should Know Before Buying or Selling a Home


Alex Goldstein - 2016
    straight from an experienced pro that has seen millions of dollars exchange hands at the closing table.” - Peter Voogd, #1 International Bestselling Author of 6 Months to 6 Figures There are countless real estate books on the market today, so why read this one? What sets it apart from all the others out there?Bestselling Author, Alex Goldstein, brings a unique perspective that many others do not. As a successful realtor and investor, Alex has been on both sides of a real estate transaction, so he knows what strategies and techniques will lead to a successful deal, and which ones should be avoided at all costs. That’s why he chose the name, "No Nonsense Real Estate," for his third book.Goldstein offers practical, proven home buying techniques, free of fluff or confusing jargon.This book is for anyone who is getting ready to buy or sell a home and wants to be as informed as possible as they get ready to begin the process so there are no surprises – whether they will be working with a realtor or doing it on their own. 9 REASONS TO READ THIS BOOK NOW: 1. AGENT - Go through the pros and cons of working with a real estate agent, and the two ways that they can add the most value,2. ECONOMICS - You'll understand the fundamental economics of the housing market in the simplest terms possible3. INVESTING - Avoid the top five mistakes (almost) all new real estate investors make4. NEGOTIATIONS - Five critical elements of a successful negotiation5. FINANCING - Possible financing options, from traditional loans to seller financing6. SELLING - Seven secrets that make selling a home as painless as possible7. BUYING - Demystifying contracts and closing costs takes the fear out of the process8. CLOSING - Walk through eight steps involved in a real estate transaction closing9. PRACTICAL - Learn how all the different parts come together in a real life case studyYou also receive three free gifts. Goldstein has put together a special document answering the most popular questions every buyer, seller or investor has during a real estate transaction. You also get special access to an easy-to-understand glossary of the most popular real estate jargon. Last but not least, every reader is access to a free video training that will teach you how to choose the best home for your family.

700 Best Kindle Fire Apps: Including the Top 500+ Free Apps!


Steve Weber - 2014
    Your ultimate tablet experience is just one step away - selecting the applications, or apps, that provide exactly the entertainment, education, and functionality you desire. And that's where this guide will help you: finding the gems in Amazon's App Store. The App Store contains a breathtaking array of games, entertainment, utilities, and tools. Even though there are more than 700 apps described in this book, the bar was set very high--only a small percentage of the available apps are profiled here. Only those apps that deliver outstanding functionality - and whose developers have demonstrated a serious commitment to their customers - have made it into this reference guide. Nobody enjoys spending time weeding through apps that don't deliver the promised features (or contain hidden features you'd rather not have installed on your Kindle Fire). So what are you waiting for? Let's get started! Contents: INTRODUCTION ► BOOKS AND COMICS ► COMMUNICATION ► COOKING APPS ► EDUCATION ► ENTERTAINMENT ► FINANCE ► GAMES ► HEALTH AND FITNESS ► KIDS ► LIFESTYLE ► MUSIC ► NAVIGATION ► NEWS & MAGAZINES ► NOVELTY ► PHOTOGRAPHY ► PODCASTS ► PRODUCTIVITY ► REAL ESTATE ► REFERENCE ► SHOPPING ► SOCIAL NETWORKING ► SPORTS ► TRAVEL ► UTILITIES ► WEATHER ► WEB BROWSERS BOOK LOVERS, REJOICE! INDEX

No More Rules: Graphic Design and Postmodernism


Rick Poynor - 2003
    This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.

Skin: The Complete Guide to Digitally Lighting, Photographing, and Retouching Faces and Bodies


Lee Varis - 2006
    Master this challenge with professional photographer Lee Varis as he covers a range of skin: women and men, young and old, various tones, in-studio and outdoors, tattoos, and more. His step-by-step tutorials and before-and-after illustrations demonstrate various techniques for topics such as digital-specific lighting challenges and what can and cannot be done in post-process. A free CD-ROM accompanies the book and contains sample image files to use while following the tutorials, plus equipment recommendations and technical reference materials that enhance and reinforce the instruction. Order your copy of this practical guide today and get a complete start-to-finish approach to integrating everything from posing models to shooting and retouching candid scenes.

PHP Solutions: Dynamic Web Design Made Easy


David Powers - 2006
    How easy is easy? It's not like an instant cake mix: just add water and stir. Dynamic web design is--well-- dynamic. Every website is different, so it's impossible to grab a script, paste it into a web page, and expect it to work. Building dynamic sites involves diving into the code and adju- ing it to your own requirements. If that thought makes you break out in a cold sweat, just relax for a moment. PHP is not difficult, and I've written this book very much with the n- programmer in mind. I've done so because I don't come from a computing background myself. In fact, I went to school in the days before pocket calculators were invented, never mind personal computers. As a result, I don't assume that you drank in knowledge of arrays, loops, and conditional statements with your mother's milk. Everything is explained in plain, straightforward l- guage, and I've highlighted points where things may go wrong, with advice on how to solve the problem. At the same time, if you're working with computers and websites, you're bound to have a certain level of technical knowledge and skill. So I don't talk down to you either.