Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

    Strong, clever, intelligent advice with soul.’Mary Portas‘A wonderful look at how to transform our homes to be more mindfully aligned with our true nature and a reflection of who we are.’Fearne Cotton‘A happy home is a fundamental building block of happiness, and Michelle’s book is an essential, step-by-step guide to creating a home we love.’Arianna Huffington, Founder & CEO, Thrive Global‘A must-have read for anyone looking to improve not just their home but also their quality of life within it.’Matthew Williamson Be happier, healthier and more empowered with Michelle Ogundehin’s step-by-step practical guide to creating a home that supports your well-being.Whether that home is owned or rented, small or large, and regardless of how much money you have, Happy Inside shows you how to harness its potential in pursuit of becoming your best self. If you want to feel calm, content, soothed or energized, you must begin with what surrounds you.This comprehensive guide covers everything from how to create more light and space to how to get a good night’s sleep; the path to a perfect sofa and why a dining table is your most vital piece of furniture. Plus, how to decorate to promote joy; the importance of play (and circular side tables); your definitive capsule kitchen kit; and why your hallway is where it all starts. Combining Michelle’s knowledge of Buddhist philosophy, mindfulness, colour psychology and good design, Happy Inside is your one-stop guide to living well.Welcome to the healthy home revolution!

    Presents 500 houses classified by architect, designer, patron or cultural tribe, this book looks at some of the most astonishing and creative abodes ever to be built.

    Covering all aspects of timber frame construction, this practical guide is filled with easy-to-understand instructions, clear illustrations, and helpful photographs. With expert advice on selecting appropriate timber, necessary tools, safety considerations, joinery techniques, assembly, and raising, Jack Sobon and Roger Schroeder encourage beginners by offering complete plans for a small toolshed. Turn your dream of a timber frame house into a reality.

    Boyer's Scholarship Reconsidered offers a new paradigm that recognizes the full range of scholarly activity by college and university faculty and questions the existence of a reward system that pushed faculty toward research and publication and away from teaching.

    For seven years, Maeda and his students—several of whom are already internationally celebrated—have created some of the most digitally sophisticated and exciting pieces of design to emerge anywhere. Little of this research has been seen outside the laboratory.This book presents the most fascinating work produced by the group, arranged into themes that apply to today's design issues: information visualization, digital typography, abstraction, interaction design, and education. Each section also features brief essays by leading names in the field of interaction and digital design—Casey Reas, David Small, Yogo Nakamura, Joshua Davis, and Gillian Crampton-Smith.Deftly bridging the chasm between art and science, John Maeda, a true pioneer in the digital realm, leads the way to a greater understanding and richness of experience.

    They are converted to metric units using realistic data to help students grasp what is feasible in engineering practice.

    You won't have to wait for a helper or pass up a job that seems too difficult to do alone. And if youre a homeowner working on your own house, you will be amazed at what you can accomplish.Written by a builder with 30 years' experience, Working Alone is packed with more than 50 innovative tips and techniques. You'll learn how to handle nearly every aspect of home construction alone, from foundation layout to raising walls to building decks.This book, the only one of its kind, offers a myriad of unique solo solutions. A perfect example is the problem of bringing a large sheet of plywood up a ladder. Even with a helper, this is a difficult and dangerous task. But if a large C-clamp is fastened to one end of the plywood, it's easy to pull the sheet up the ladder from behind. Clever techniques like this will have you solving common problems safely and efficiently.

    This classic text has been reconceptualized and restructured by the author to include * Increased emphasis on teachers and students working together cooperatively to maintain classrooms that are safe, enjoyable, and productive. * Better discussion of the behavior patterns of students from various ethnic, cultural, and societal groups. * Information for understanding and working productively with students with Neurological Based Behavior (NBB). * A clear progression of advances in classroom discipline over the past six decades, helping readers better understand the rationales and procedures featured in today's approaches to discipline. * Presentation and analysis of strategies that help students conduct themselves with greater civility, responsibility, and moral intelligence. The text analyzes 18 models of school discipline developed by educational thinkers over the past 60 years and shows how they can be applied in realistic situations. also coordinate with Professor Charles to ensure accuracy in the presentation of their models. Teachers are motivated to create a structure of positive discipline based on the most effective elements from traditional and current disciplinary approaches.

    With the aid of extensive interviews with architects, designers and executives, this book sets out to show how a range of architects, from leading professionals to theme-part designers originally trained as animators, have integrated spectacular buildings into the far-flung Disney empire of theme parks, film studios and resorts.

    The bestselling treatment planning system for mental health professionalsThe Addiction Treatment Planner, Fifth Edition provides all the elements necessary to quickly and easily develop formal treatment plans that satisfy the demands of HMOs, managed care companies, third-party payors, and state and federal agencies.New edition features empirically supported, evidence-based treatment interventions Organized around 43 behaviorally based presenting problems, including substance use, eating disorders, schizoid traits, and others Over 1,000 prewritten treatment goals, objectives, and interventions--plus space to record your own treatment plan options Easy-to-use reference format helps locate treatment plan components by behavioral problem Includes a sample treatment plan that conforms to the requirements of most third-party payors and accrediting agencies including CARF, The Joint Commission (TJC), COA, and the NCQA

    The book emphasizes a general introduction to probability theory and provides a detailed discussion of specific designs and analyses that are typically encountered in ecology and environmental science. Appropriate for use as either a stand-alone or supplementary text for upper-division undergraduate or graduate courses in ecological and environmental statistics, ecology, environmental science, environmental studies, or experimental design, the Primer also serves as a resource for environmental professionals who need to use and interpret statistics daily but have little or no formal training in the subject.

    You’ll learn how to apply MongoDB design patterns to several challenging domains, such as ecommerce, content management, and online gaming. Using Python and JavaScript code examples, you’ll discover how MongoDB lets you scale your data model while simplifying the development process.Many businesses launch NoSQL databases without understanding the techniques for using their features most effectively. This book demonstrates the benefits of document embedding, polymorphic schemas, and other MongoDB patterns for tackling specific big data use cases, including:Operational intelligence: Perform real-time analytics of business dataEcommerce: Use MongoDB as a product catalog master or inventory management systemContent management: Learn methods for storing content nodes, binary assets, and discussionsOnline advertising networks: Apply techniques for frequency capping ad impressions, and keyword targeting and biddingSocial networking: Learn how to store a complex social graph, modeled after Google+Online gaming: Provide concurrent access to character and world data for a multiplayer role-playing game

          Now, in Helping Children Succeed, Tough takes on a new set of pressing questions: What does growing up with economic and other stress do to children’s mental and physical development? How does adversity at home affect their success in the classroom, from preschool to high school? And what practical steps can the adults who are responsible for them take to improve their chances for a positive future?       Tough once again encourages us to think in a new way about the challenges of childhood. Mining the latest research in psychology and neuroscience, he provides us with insights and strategies for a new approach to childhood adversity, one designed to help many more children succeed.