This groundbreaking book, winner of the 1974 Sorokin Award of the American Sociological Association, helped define for an entire generation of anthropologists what their field is ultimately about.

    This third edition takes a student-oriented, problem-based approach, focusing on social problems, such as hunger, poverty, environmental devastation, disease, gender issues, and social conflict.

    The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.

    In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge explores why the young people she calls "Generation Me" -- those born in the 1970s, 1980s, and 1990s -- are tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious.Herself a member of Generation Me, Dr. Twenge uses findings from the largest intergenerational research study ever conducted -- with data from 1.3 million respondents spanning six decades -- to reveal how profoundly different today's young adults are. Here are the often shocking truths about this generation, including dramatic differences in sexual behavior, as well as controversial predictions about what the future holds for them and society as a whole. Her often humorous, eyebrow-raising stories about real people vividly bring to life the hopes and dreams, disappointments and challenges of Generation Me.GenMe has created a profound shift in the American character, changing what it means to be an individual in today's society. The collision of this generation's entitled self-focus and today's competitive marketplace will create one of the most daunting challenges of the new century. Engaging, controversial, prescriptive, funny, "Generation Me" will give Boomers new insight into their offspring, and help those in their teens, 20s, and 30s finally make sense of themselves and their goals and find their road to happiness.

    The author shows that no matter how bizarre a people's behavior may seem, it always stems from concrete social and economic conditions. It is by isolating and identifying these conditions that we will be able to understand and cope with some of our own apparently senseless life styles. In a devastating attack on the shamans of the counterculture, the author states the case for a return to objective consciousness and a rational set of political commitments.

    instructional book for students or anyone who needs to learn business communications.

    The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    This account of an American institution explores the possibility that the magazine, in purporting to teach about distant cultures, actually tells us much more about our own. Lutz & Collins go inside the Nat'l Geographic Society to investigate how its photographers, editors & designers select images & text to produce representations of 3rd World cultures. Thru interviews with editors, they describe the process as one of negotiating standards of balance, objectivity, informational content & visual beauty. Then, in a close reading of some 600 photos, they examine issues of race, gender, privilege, progress & modernity thru an analysis of the way such things as color, pose, framing & vantage point are used in representations of non-Western peoples. Finally, interviewing readers, they assess how the magazine's cultural narratives are received & interpreted, & identify a tension between the desire to know about other peoples' ways & the wish to validate middle-class American values. The result is a complex portrait of an institution & its role in promoting a kind of conservative humanism that acknowledges universal values & celebrates diversity while allowing readers to relegate non-Western peoples to earlier stages of progress. We see the magazine & the Society as a middlebrow arbiter of taste, wealth & power. We get a telling glimpse into middle-class culture & all the wishes, assumptions & fears it brings to bear on armchair explorations of the world.

    Garrison takes you on a vivid exploration of the ocean--from submarine canyons to zooplankton, global warming, the growing plastics problem, and our changing coastlines--and explains oceanography's most important concepts. Garrison's engaging, reader-friendly approach helps you understand the complexities involved in how we study and use the ocean. You'll explore topics like Hurricane Katrina; the devastating December 2004 earthquake in the Indian Ocean and the resulting tsunami; the moon and its connection to the ocean; the power of the ocean to influence weather; and uses and abuses of the ocean. Gain an understanding of the wonders of the sea and the scientific questions that surround it with this enjoyable, fascinating book!

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

    This best-selling text that has empowered more than 100,000 students just like you! Considered the best social work research methods resource, RESEARCH METHODS FOR SOCIAL WORK balances essential content with enlightening examples, consistently revealing the important connections between real research and true-to-life social work practice.

    The book includes built-in, perforated Practice Tests that students can use for self-study or hand in for a grade. Framing its content within a resonant politics matters theme and emphasizing public policy throughout, Government in America illustrates the impact that government has on the daily lives of each and every American, motivating students to become active participants in all aspects of our political system, and helping overcome the #1 challenge instructors face in this course -- student apathy toward American Government. The Brief Study Edition includes test questions for each chapter bound in at the end of the book.

    Heartened by the positive response to previous editions of Leadership: Theory and Practice, this Fourth Edition is written with the same objective to bridge the gap between the often simplistic popular approaches to leadership and the more abstract theoretical approaches.