The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

     Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility of reducing harmful conflict by practising a rhetoric that depends on deep listening by both sides.

      In this new study Chaim Perelman continues to develop his ideas on the theory of rhetoric, now even more cogently and persuasively presented. Pruned of much detail present in the earlier book, this new work captures the essence of his thought in a style and presentation suitable to the program and needs of an English-speaking audience. It is an ideal instruction medium for students approaching theories of informal argumentation for the first time.   Perelman raises the questions, "How do claims to reasonableness arise in prose that is not formally logical?" and "What does 'reasonableness' mean for some who speaks of 'reasonable men' or 'beyond reasonable doubt'?" He then shows how claims to rationality are embedded in a number of verbal structures heretofore considered exclusively ornamental or dispositional. He identifies and discusses many argumentative techniques in addition to the quasi-logical methods conventionally treated in textbooks and notes numerous subforms of argumentation within each of the general types he identifies.

    The critic's job becomes one of the interpreting human symbolizing wherever he finds it, with the aim of illuminating human motivation. Thus the reach of the literary critic now extends to the social and ethical.A Grammar of Motives is a "methodical meditation" on such complex linguistic forms as plays, stories, poems, theologies, metaphysical systems, political philosophies, constitutions. A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, 'I was a farm boy myself,' through the mysteries of social status, to the mystic's devout identification with the sources of all being."

     KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within. Claude Bristol’s tough-minded, hard-hitting message remains as fresh and focused today as when his books were first published, when the subconscious mind was less understood. Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within.

    Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum.How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.

    Plus no matter how “limited” or “challenged” you might think you are, there’s a charismatic, confident and far more capable version of you just waiting for an invitation to emerge.This book is a SELF DISCOVERY adventure crafted by a pioneer brain/mind researcher and mind power mentor to thousands of people from around the world. You'll discover why it’s perfectly OK to be “imperfect” … proof you can LEARN TO THINK LIKE A GENIUS … an amazing way to “fake” your way to GENUINE HAPPINESS LITERALLY OVERNIGHT … what stress really is and how to tame it … PROOF you have extra-sensory powers … how to STOP MENTAL AGING …. why feeling restlessness and stuck is a very good thing … how to EXPERIENCE "THE FLOW" and much more.Finally … you will follow a step-by-step guide straight into a VERY REAL QUANTUM LEAP. If you want more in your life, this book will give you a very real road map! COMMIT TO CREATE A FAR MORE MEANINGFUL LIFE EXPERIENCE!

    It is selected, arranged, and introduced by William Safire, who honed his skills as a presidential speechwriter. He is considered by many to be America's most influential political columnist and most elegant explicator of our language. Covering speeches from Demosthenes to George W. Bush, this latest edition includes the words of Cromwell to the "Rump Parliament," Orson Welles eulogizing Darryl F. Zanuck, General George Patton exhorting his troops before D-Day, and Ruth Bader Ginsburg speaking on Bush v. Gore. A new section incorporates speeches that were never delivered: what Kennedy was scheduled to say in Dallas; what Safire wrote for Nixon if the first moon landing met with disaster; and what Clinton originally planned to say after his grand jury testimony but swapped for a much fiercer speech.

    This is a fresh interpretation of the ancient canons of composing: invention, arrangement, style, memory, and delivery. It shows that rhetoric, as it was practiced and taught by the ancients, was an intrinsic part of daily life and of communal discourse about current events. This book gives special emphasis to classic strategies of invention, devoting separate chapters to stasis theory, common and special topics, formal topics, ethos, pathos, extrinsic proofs, and Aristotelian means of reasoning. The authors' engaging discussion and their many contemporary examples of ancient rhetorical principles present rhetoric as a set of flexible, situational practices. This practical history draws the most relevant and useful concepts from ancient rhetorics and discusses, updates, and offers them for use in the contemporary composition classroom.

    It is offered in the conviction that God in His common grace bestowed a great deal of practical wisdom about public discourse on the ancient practitioners of rhetoric, and that we must hold what they taught up against the final standard of Scripture.Definitions of rhetoric vary in the classical writers, but adapting one of them, with a peculiarly Christian backdrop and understanding, provides us with our working definition of rhetoric: "the art of a good man speaking well." And in this "art," you want three things to line up. You want convergence of ethos, pathos, and logos.Logos: Logic is the foundation for logos. Logic deals with statements and their relationships with one another. For diligent speakers, and especially for those diligent students who are not all that confident, the inclination is to put all your eggs in the basket of content preparation. Logos is a great place to begin, but ethos and pathos are just as important.Ethos: Give yourself to the cultivation of your character, but beware of the dangers of affectation. The problems attendant to this will be avoided if your first concern is that of worship, study, helping, giving, and so forth. If someone goes off to a good liberal arts college and comes back home with a tweed jacket with patches on the elbows, a pipe, and faux accent, and is twice as much of a snot as when he left home, the problem is ethos. Remember, a person cannot be a good speaker without being a good person, and this means that in the Christian worldview, ethos is holiness.Pathos: We do not play with words, we work with them. And because we live in a fallen world, we fight dragons with them. Believe what you say, and say what you believe. And if you do not feel it at any level, this means you do not really believe it. This means there should be a correspondence between the content of what you are saying and how you are affected by it. If you shed false tears, then you are a manipulative, deceitful, treacherous hazard to the republic. Do not try to affect a group of hearers by anything that does not affect you first.As a stand-alone text, this book can be used over the course of a term or semester. As a supplement or companion, it can be used in conjunction with some of the historic texts for the study of classic rhetoric, extended over the course of a year. Besides ethos, pathos, and logos, this book also covers the five canons of rhetoric, fallacies, the composition of arguments, copiousness, and presentation, among other things. Each of the thirty-one chapters contains a lesson, exercises, and review questions, along with suggested reading material and excerpts from the classical masters of the art of rhetoric.

    Extensive editorial material makes it an essential text for the beginning student as well as the professional scholar.

    He makes clear that these categories are not tied to a chronology but instead are to be found in the English department in one form or another during each decade of the century. His historical treatment includes an examination of the formation of the English department, the founding of the NCTE and its role in writing instruction, the training of teachers of writing, the effects of progressive education on writing instruction, the General Education Movement, the appearance of the CCCC, the impact of Sputnik, and today’s “literacy crisis.”

    That condensed idea--expressed in just a few words or a sentence or two--can shift your thinking, trigger an epiphany, and alter your way of seeing the world. The wisest, most experienced, and most thoughtful people in history have left us these little thought-bombs, and this book collects them. Surprising, jolting, discomforting, and comforting insights urge us to live a full, unbridled life, question authority and reality, relate to fellow humans, create, risk, love, live with uncertainty, and stay sane in an insane world.Poets, philosophers, scientists, musicians, artists, presidents, mystics, activists, academics, and others rub shoulders here and give us the benefit of their hard-earned wisdom, breakthroughs, breakdowns, bad choices, sudden illuminations, and lightning wit. Sharing some of life's most important lessons are William Blake and Bruce Lee, Abraham Lincoln and Lorrie Moore, Fyodor Dostoevsky and Terence McKenna, René Magritte and St. Teresa of Avila, Zelda Fitzgerald and James Baldwin, and hundreds more.Neatly arranged into topics that everyone wonders about, this inspirational volume is filled with rousing insights and challenging thoughts that will appeal to anyone who is searching, anyone who doesn't fit in, anyone who questions the way things are . . . which is to say, everyone.*Previously published as Flash Wisdom, 9781938875120

    It describes how the laws and discoveries of information theory now support controversial revisions to Darwinian evolution, begin to unravel the mysteries of language, memory and dreams, and stimulate provocative ideas in psychology, philosophy, art, music, computers and even the structure of society. Perhaps its most fascinating and unexpected surprise is the suggestion the order and complexity may be as natural as disorder and disorganization. Contrary to the entropy principle, which implies that order is the exception and confusion the rule, information theory asserts that order and sense can indeed prevail against disorder and nonsense. From the simplest forms of organic life to the words used to express our most complex ideas, from our genes to our dreams, from microcomputers to telecommunications, virtually everything around us follows simple rules of information. Life and the material world, like language, remain "grammatical." Grammatical man inhabits a grammatical universe.