The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
Matthew Luhn - 2018
Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
The Fix-it Man
Donald Wells - 2010
But when he's forced by the actions of a madman to make an unthinkable choice, he soon finds that the one thing he can't mend, is his own broken heart.Sixteen year old Johnny has a dream. He wants to build an engine that can get a hundred miles to the gallon. While working in his grandfather's fix-it shop, he meets Felicia Delgado, and the young girl steals his heart.Meanwhile, there's a killer hunting down young women and getting away with murder.Years later, when circumstances conspire to tear Johnny and Felicia apart, John is rescued from heartache by a new love.With his dream in sight and his new love at his side, John is ready to put the past behind him and marry.However, the killer now has him in his sights and seeks revenge against John for exposing him to the police.When the killer strikes, his attack leaves John unscathed, but places both his new love and Felicia square in the ravenous maw of imminent death.With a daring, near suicidal act, John may be able to save one of the women he loves, but which one?Will he sacrifice Felicia, or choose to save the woman who brought him back from despair, a woman who loves him more than life.It's an unthinkable choice and its resolution will shape John's life forever.
THE FIX-IT MAN - A story of true love and revenge
********************************************************************************************"The Fix-It Man is a love story for the ages.""I read Double or Nothing and loved it, but this one, oh man, I can't stop thinking about it."-"This is the first book from Donald Wells that I've read, but it won't be my last."-"That horrible choice that Johnny had to make made me cry, and the ending, it was just so perfect. I loved this book!"-"The Fix-It Man rocks, read it." -From YEAR ZERO PUBLISHING-By Donald Wells, the author of THE MANY AND THE ONE & DOUBLE OR NOTHING********************************************************************************************
DOUBLE OR NOTHING
David Manning suddenly realizes that he's being watched. The woman, not much more than a girl really, appears to be homeless.David tries to ignore her but the girl soon follows him wherever he goes and so David decides to confront her. What happens next will send his life spiraling out of control in ways that he could never have imagined and, that in the end, will either unite him with his soul mate, or send him to an untimely and violent death.THE REYNOLDS FAMILY SAGATHE MANY AND THE ONE is Book One of THE REYNOLDS FAMILY SAGA SERIES-When Lindsay Parker catches her boyfriend Derek Stern cheating, she wants only one thing--Revenge! Knowing of Derek's hatred for Jason Reynolds, she begins dating Jason simply as a way to hurt Derek. However, something happens that Lindsay didn't count on. She falls in love. Derek schemes to get Lindsay back into his life, however, his obsession goes too far and leads to a violent and life-altering confrontation with Jason.
Rule the Web: How to Do Anything and Everything on the Internet--Better, Faster, Easier
Mark Frauenfelder - 2007
But aren't you curious about what else the Web can do for you? Or if there are better, faster, or easier ways to do what you're already doing? Let the world's foremost technology writer, Mark Frauenfelder, help you unlock the Internet's potential--and open up a richer, nimbler, and more useful trove of resources and services, including:EXPRESS YOURSELF, SAFELY. Create and share blogs, podcasts, and online video with friends, family, and millions of potential audience members, while protecting yourself from identity theft and fraud.DIVIDE AND CONQUER. Tackle even the most complex online tasks with ease, from whipping up a gorgeous Web site to doing all your work faster and more efficiently within your browser, from word processing to investing to planning a party.THE RIGHT WAY, EVERY TIME. Master state-of-the-art techniques for doing everything from selling your house to shopping for electronics, with hundreds of carefully researched tips and tricks.TIPS FROM THE INSIDERS. Mark has asked dozens of the best bloggers around to share their favorite tips on getting the most out of the Web.
Coffee Lunch Coffee: A Practical Field Guide for Master Networking
Alana Muller - 2012
It will help you formulate a strategic mindset around networking while creating a game plan to get out there and connect.
Business Legends
Gita Piramal - 1998
and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.
The Adsense Code: What Google Never Told You about Making Money with Adsense
Joel Comm - 2005
For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ""crack"" The AdSense Code and unlock the secrets to making money online.
Being Direct: Making Advertising Pay
Lester Wunderman - 1997
It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.
Do Scale: A Road Map to Growing A Remarkable Company
Les McKeown - 2019
It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.
Why They Stay: Sex Scandals, Deals, and Hidden Agendas of Eight Political Wives
Anne Michaud - 2017
Instead, she became the first woman to run for U.S. president on a major party ticket.Veteran political journalist Anne Michaud knows the hidden agendas women employ to gain and cling to power. Working as a reporter for The Wall Street Journal and awarded “Columnist of the Year” by the New York News Publishers Association, Anne has researched the women behind some of the most notorious men in the public eye.She discovered a surprising pattern as old as the dynastic maneuverings of England’s medieval queens.Today, women married to the “royalty” of our times – politicians – make bold decisions to keep their “thrones” and their family’s history-making potential.Why They Stay reveals the inner lives of eight political wives as they fight to maintain a grip on power and pursue personal ambition:Melania & Donald Trump: A foreigner’s desire to live the American dreamHillary & Bill Clinton: One masterful decision launched her political careerJackie & John F. Kennedy: Coping in bed and all the way to the bankEleanor & Franklin D. Roosevelt: A lifeless marriage sparks a social championMarion Stein & Jeremy Thorpe: Riding out British scandal to provide for her sonsWendy & David Vitter: Married to the Party versus married to a manSilda Wall & Elliot Spitzer: Real-life drama spawns TV show The Good WifeHuma Abedin & Anthony Weiner: How to win against a man and the MediaThese political wives aren’t powerless pawns. They are shrewder than you expect. Why They Stay pulls back the curtain to reveal why women throughout history stand by their man … for better and for worse.
Difficult Conversations: How to Discuss What Matters Most
Douglas Stone - 1999
Based on fifteen years of research at the Harvard Negotiation Project, Difficult Conversations walks you through a step-by-step proven approach to having your toughest conversations with less stress and more success. You will learn: -- how to start the conversation without defensiveness-- why what is not said is as important as what is-- ways of keeping and regaining your balance in the face of attacks and accusations-- how to decipher the underlying structure of every difficult conversationFilled with examples from everyday life, Difficult Conversations will help you on your job, at home, or out of the world. It is a book you will turn to again and again for advice, practical skills, and reassurance.
The Ultimate Real Estate Investing Blueprint: How to Quit Your Job in 19 Weeks or Less
Sean Terry - 2011
In this book you find the key to unlocking a huge vault full of money. This key will allow you to quickly and easily flip houses in your spare time banking you $5,000 to $20,000 per deal. The beauty about this business is you don't need any money AND no one will ever ask you for you SSN to pull credit.
The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Ilise Benun - 2008
Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
Inspired by The Holy Ghost
Aimee Cabo Nikolov - 2021
As Aimee grew in her relationship with God these meanings started to form into poetic messages that would follow the one minute of the song that was played on the radio show. The same song can give different messages according to the atmosphere, Aimee’s feeling and what was needed at the moment. It would follow the same idea from the one-minute clip of the song that was played as well as a key word, phrase or name of the song included to tie it together. As a rule, Aimee regularly asked the holy spirit for assistance in remembering what she originally thought when first heard a particular song and would expand as necessary with what came to mind. As these poems were of great help to Aimee herself and after seeing how others appreciated them when they were posted in social media or heard on the radio, we decided to make it more available, in the hopes that they can comfort more people by including them in a book. Aimee says: “If the holy spirit helped me, then it can help others.”
The Opportunity Analysis Canvas
James V. Green - 2013
The emergence of business “model” (not plan) courses, tools, and competitions are a step in the right direction. The focus of these new activities is engaging aspiring entrepreneurs in customer discovery and developing and testing a business model canvas.While this is a viable approach and valuable lesson in entrepreneurship education, business models only begin to take shape when a new venture idea is formulated. Customer discovery requires having a product or service concept in the mind of the entrepreneur. Without the idea for the product or service itself, no business model nor customer discovery can begin.It is this first step, the idea generation step, that the Opportunity Analysis Canvas fulfills. The Opportunity Analysis Canvas is an innovative tool for identifying and analyzing entrepreneurial ideas.
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget
Aashish Chopra - 2019
Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.