Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    This is the one you want… Personally, I will check out any book this author writes about apps because, for some reason, maybe a bad case of OCD, he is obviously compelled to do the most thorough investigation into each and every aspect, good and bad of apps in a particular genre. My hat's off to him, and he has my thanks for saving me a ton of time and grief.” - Linda Abbott (Reviewer) Nearly 400 Pages of In-Depth Reviews, and Tips and Tricks to Help You Get The Most Out of Your Free Kindle Fire Apps Question: Why Do You Need This Book? Answer: Because you have better things to do with your time than trudge through the Amazon App Store and test tons of apps until you find the best ones Question: OK. But Why Do You Need To Buy THIS Book? Answer: Because you need more than just a random list of “Top Kindle Fire Apps.” You also need: To know which apps to download first Tips and tricks for how to get the most out of the apps How to find help if you’re having a problem with an app An in-depth review describing what is good and what is bad about each app Problem: Even if you have a list of the top free apps, how do you know which ones to install first? Solution: At the end of this book, all the apps are ranked from best to worst according to a UNIQUE RANKING SYSTEM FOUND ONLY IN MY BOOKS Question: How Else Is This Book Unique? Answer: In addition to its unique ranking system, it also offers in-depth reviews that provide the following: A summary of what the app does A summary of what is good and what is bad about each app When available: The app developer’s contact information, website information, as well as links to pertinent articles about the app Tips and tricks for many of the apps (how to get the most from the app) A brief summary of the positive and negative reviews of the app on Amazon PLUS: A list of 6 must-have free productivity apps that every Kindle Fire owner should install to have greater control over their Kindle Fire A list of 16 free productivity apps that most Kindle Fire owners will find useful since they provide a great deal of functionality Question: OK…But What Types Of Apps, Exactly, Does The Book Include? Answer: A dizzying variety… Game Apps Arcade and Board game apps Mind game apps: Card, logic, and word game apps Kids Apps Educational apps and Game apps for kids: Apps for toddlers, preschoolers, elementary schoolers, and high schoolers in the following categories: Art apps, Book apps, English apps, and Math apps Productivity Apps Home

    From questioning the true definitions of democracy and racism to challenging the entire Social Security system, he provides fresh insights into nagging social and political issues.

    Author Mark Wilkerson interviewed Townshend himself and several of Townshend's friends and associates for this biography.

    VT-8 rose from the ashes of the Battle of Midway to become an indispensable air arm in the series of engagements for the Solomon Islands and beyond. In three months, the crack squadron carried out thirty-nine attack missions, sixteen against ships, twenty-three against ground targets. Their motto following the tragedy at Midway was "Attack and Revenge." Herman Wouk paid homage to the squadron in his 1971 novel War and Remembrance, referring to the pilots as, "The soul of America in action." *Includes annotations and images.

    Author GM Matheny was a US Navy saturation diver on the nuclear submarine USS Halibut. Involved in Operation Ivy Bells. America's most important (and most dangerous of the Cold War) clandestine operations. If you like good old fashioned American bravado, espionage and American history, you will enjoy this book. GOD & SPIES is a firsthand account of America's greatest intelligence coup! Operation Ivy Bells was not a onetime intercept of foreign intelligence but an ongoing operation of multiple Soviet military channels! Another reason for the high interest in our operation was the audacious nature in which it was done—with not one person risking his neck but the crews of two US Navy nuclear submarines which rendezvoused in Soviet territorial waters. “How did I end up as a navy diver, four hundred feet down in a frigid Russian sea? After making my dad totally disgusted with me, I set out to make him happy. ‘Honor thy father’ - I struggled with a decision to serve God. ‘Lord, I will give my life to you and serve you if you let me make this dive.’ But I had the impression He only wanted to know one thing: ‘What if I do not let you? Will you serve me anyway?’”

    Everything you need to know to get the most bang from your Prime bucks.

    The author witnessed the mud-soaked agony of the Battle of Passchendaele in 1917, and the rapidly moving events of the following year. The book contains one of the most extraordinary accounts of the German spring offensive in 1918, from the point of view of a gunner officer with a grandstand view of the ruthless German advance.The author's father was Prime Minister at the outbreak of the first world war. The author's three brothers also served during the war; his eldest brother died during the Battle of the Somme.

    

    The search for little Pearl consumed the next several weeks, and the story became front page news all over the United States. Hundreds of residents from the nearby towns of Waldron and Booneville Arkansas helped in the search, and a mysterious mountain hermit seemed to hold the secret to Pearl's disappearance. The incredible events that followed contributed to a mountain legend that still exists today.

    The chafing restrictions of a typical upbringing in upper-class, small town Alabama simply did not apply to Zelda, who was described as an unusual child and permitted to roam the streets with little supervision. Zelda refused to blossom into a typical 'Southern belle' on anyone's terms but her own and while still in high school enjoyed the status of a local celebrity for her shocking behavior. Everybody in town knew the name Zelda Sayre. Queen of the Montgomery social scene, Zelda had a different beau ready and willing to show her a good time for every day of the week. Before meeting F. Scott Fitzgerald, Zelda's life was a constant pursuit of pleasure. With little thought for the future and no responsibilities to speak of, Zelda committed herself fully to the mantra that accompanied her photo in her high school graduation book: "Why should all life be work, when we all can borrow. Let's think only of today, and not worry about tomorrow." But for now Zelda was still in rehearsal for her real life to begin, a life she was sure would be absolutely extraordinary. Zelda Sayre married F. Scott Fitzgerald on the 3rd of April 1920 and left sleepy Montgomery behind in order to dive headfirst into the shimmering, glamourous life of a New York socialite. With the publication of Scott's first novel, This Side of Paradise, Zelda found herself thrust into the limelight as the very epitome of the Flapper lifestyle. Concerned chiefly with fashion, wild parties and flouting social expectations, Zelda and Scott became icons of the Jazz Age, the personification of beauty and success. What Zelda and Scott shared was a romantic sense of self-importance that assured them that their life of carefree leisure and excess was the only life really worth living. Deeply in love, the Fitzgeralds were like to sides of the same coin, each reflecting the very best and worst of each other. While the world fell in love with the image of the Fitzgeralds they saw on the cover of magazines, behind the scenes the Fitzgerald's marriage could not withstand the tension of their creative arrangement. Zelda was Scott's muse and he mercilessly mined the events of their life for material for his books. Scott claimed Zelda's memories, things she said, experiences she had and even passages from her diary as his possessions and used them to form the basis of his fictional works. Zelda had a child but the domestic sphere offered no comfort or purpose for her. The Flapper lifestyle was not simply a phase she lived through, it formed the very basis of her character and once the parties grew dull, the Fitzgeralds' drinking became destructive and Zelda's beauty began to fade, the world held little allure for her. Zelda sought reprieve in work and tried to build a career as a ballet dancer. When that didn't work out she turned to writing but was forbidden by Scott from using her own life as material. Convinced that she would never leave her mark on the world as deeply or expressively as Scott had, Zelda retreated into herself and withdrew from the people she knew in happier times. The later years of Zelda's life were marred by her detachment from reality as, diagnosed with schizophrenia, Zelda spent the last eighteen years of her life living in and out of psychiatric hospitals. As Scott's life unraveled due to alcohol abuse, Zelda looked back on the years they had spent together, young and wild and beautiful, as the best of her life. She may have been right but she was wrong about one thing, Zelda did leave her mark on the world and it was a deep and expressive mark that no one could have left but her. Zelda Fitzgerald: The Biography

    Touchdown could mean that we've just won another football National Championship or it could indicate that a tornado is on the ground.  I could never be a storm chaser. I'm the one the storm chases. Funnels circle around me like shark fins as I bow my head in a school hallway, kneel down in a convent, or give birth to a newborn baby wailing in unison with the tornado sirens.  I huddle with toddlers in showers and beg for shelter in a McDonald's freezer. I remain a sitting duck in a second-floor apartment, and find myself in the wrong place at the wrong time while in the emergency room with storm victims.Life in the Rocket City is a thrill ride which is not for the faint of heart, this I know. So brace yourself for a front row seat on a ride through Tornado Valley! Alabama is the home of the world's deadliest twisters, and Huntsville is in the heart of the arena. Our space history is out of this world, but our tornado history will blow you away.Take a rollercoaster ride through the history of Alabama tornadoes before plunging into the gripping story of the Day of Devastation. Witness the stars falling on Alabama in 1833. Then get ready for the sky to fall! The plot twists as Huntsville's torrid tornado past comes alive in the 1974 Super Tornado Outbreak. The rollercoaster corkscrews as it encounters an unexpected twister in 1989 that slingshots the reader into the angry vortex on Airport Road. The ride cruises before taking another gut-wrenching dive that catapults its riders into an inverted twist from yet another Anderson Hills tornado in 1995. The town turns upside-down but Huntsville survives, revives, and thrives. But the worst is yet to come. Another tornado season is just around the corner. Beware of the month of April, especially on a Wednesday.The warning sirens wail, we're bombarded by softball-sized hail, and an EF3 tornado slams into the jail. It's just another day in Alabama, but the countdown clock is ticking. The next tornado warning could be "the one." Our voice drops to a whisper when we mention an EF5. We realize life is too short. The coaster accelerates. Can you feel the torque? We have no idea what's around the next bend. Suddenly, the nightmare comes true as the ride zooms out of control, this time in a free-fall on April 27, 2011. Alabama is bombarded by a record 62 tornadoes in one day. Abruptly, the ride comes to a screeching halt. The adrenaline rush subsides. You've just experienced Huntsville's Havoc. Immediately the passengers ask one another, "Do you want to ride again?" Some will and some swear, never again.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    Defence, internal security and terrorism are important yet closely guarded issues. Even as outrage over safety of women and rising terror take centrestage, there continues to be limited access to information on the subjects of national defence and security - especially in a language that a layman can understand. Raghu Raman, an expert on security and terrorism, presents issues of defence, strategy and national security in an engaging narrative, with historical and contemporary examples. He recalibrates the great ‘India rising’ story with its real and present dangers and the role of a regular citizen in this everyman’s war.