A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    And with deadlines looming, you can't wait for inspiration to strike.That's where Idea Index comes in. Don't let the small size fool you. Inside you'll discover thousands of big ideas for graphic effects and type treatmnts — via hundreds of prompts designed to stimulate, quicken and expand your creative thinking.Use Idea Index to brainstorm ideas, to unclog your mind, and to explore different looks and approaches.The Idea Index — instant creative genius when you need it most!

    Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one.http://designingfortheweb.co.uk

    Browsers iterate at a remarkable pace. Faced with this volatile landscape we can either struggle for control or we can embrace the inherent flexibility of the web.Responsive design is not just another technique—it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.Implementing Responsive Design is a discussion about how this affects the way we design, build, and think about our sites. Readers will learn how to:- Build responsive sites using a combination of fluid layouts, media queries and fluid media- Adopt a responsive workflow from the very start of a project- Enhance content for different devices- Use feature-detection and server-side enhancement to provide a richer experience

    "Above the Fold" is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites."Above the Fold" is divided into three sections: Design & TypographyPlanning & UsabilityBusiness Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.Topics covered in "Above the Fold" include: What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture, imagery, scale, depth, animation, and variabilityWeb typography, including web-safe type, images of type, and font replacement and embeddingWeb project planningInformation architecture, including site maps, wireframes, and user flow diagramsThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messagingSearch engine optimizationOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketingWeb statistics and analysis

    You can easily access this chapter at Oreilly.com once you register your book.Your time is way too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Web Design uses a visually rich format specifically designed to take advantage of the way your brain really works.

    This book is indispensable for anyone who is serious about using jQuery for non-trivial applications." -- Raffaele Cecco, longtime developer of video games, including Cybernoid, Exolon, and StormlordjQuery is the "write less, do more" JavaScript library. Its powerful features and ease of use have made it the most popular client-side JavaScript framework for the Web. This book is jQuery's trusty companion: the definitive "read less, learn more" guide to the library.jQuery Pocket Reference explains everything you need to know about jQuery, completely and comprehensively. You'll learn how to:Select and manipulate document elementsAlter document structureHandle and trigger eventsCreate visual effects and animationsScript HTTP with Ajax utilitiesUse jQuery's selectors and selection methods, utilities, plugins and moreThe 25-page quick reference summarizes the library, listing all jQuery methods and functions, with signatures and descriptions.

    Once you have thoroughly covered the basics, the book returns to each concept to cover more advanced examples and techniques. This book is for web designers who want to create interactive elements for their designs, and for developers who want to create the best user interface for their web applications. Basic JavaScript programming and knowledge of HTML and CSS is required. No knowledge of jQuery is assumed, nor is experience with any other JavaScript libraries.

    You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pagesMake your pages display well on mobile devices by creating a responsive web designLearn how JavaScript works—and why the language is so important in web designCreate and optimize web graphics so they’ll download as quickly as possible

    This easy-to-follow guide is illustrated with lots of examples, and leads readers through the process of creating great websites from start to finish using HTML5 and CSS3.It also features details on all the new HTML5 and CSS3 elements and features information on the current level of browser support advice for creating great experiences for all users thanks to progressive enhancement.

    "The Language of Graphic Design "provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language--graphic design--what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

    This jargon-free Missing Manual shows you how to use WordPress and its themes, plug-ins, and widgets to build just about any website you can imagine, from a classy blog to a basic e-commerce site.The important stuff you need to know:Create a blog. Get a free WordPress.com account, choose the right theme, and start publishing content.Build a website. Produce a professional-looking business site by customizing a WordPress theme.Add features. Choose from thousands of WordPress widgets and plug-ins to extend your site’s features.Mix in multimedia. Include slideshows, video clips, webcasts, podcasts, and music players.Involve your readers. Let readers leave comments, contribute to your site, and carry on a dialog.Build an audience. Learn search-engine optimization, measure your reader’s favorite pages, and publicize your site.Create a community. Use social media tools such as “Like” and sharing buttons, and provide RSS feeds of your posts.

    The Art & Science of CSS brings together a talented collection of designers who will show you how to take the building blocks of your web site's design (such as headings, navigation, forms, and more) and bring them to life with fully standards-compliant CSS.This full color book helps you to design web sites that not only work well across all browsers, are easy to maintain, and are highly accessible, but are also visually stunning.Create truly attention-grabbing headings.Discover multiple ways to present images effectively.Use background images to give your site zest.Build usable and attractive navigation.Design forms that are stylish and functional.Learn how to break away from the square box gclich.Create funky tables.And lots moreFrom the PublisherJonathan Snook, Steve Smith, Jina Bolton, Cameron Adams, and David Johnson, five of the biggest names in CSS design have joined forces to bring you The Art & Science Of CSS.Beautifully presented in full color, this book will teach you how to apply innovative CSS-based techniques to create visually stunning headings, forms, menus, navigation, backgrounds, and much more...Using The Art & Science Of CSS, you'll see just how easy it is to unleash your creative talents and design inspirational web sites with CSS.All designs in this book are visually appealing and inspiring. The CSS code used to create each of the components is included and guaranteed to be simple, efficient and cross-browser compatible.Among its many treasures, this book will show you how to: Format calendars, menus and table of contents using CSSCreate horizontal, vertical and tab-based navigation systems using CSSCreate rounded corners using CSSDesign stylish Website headingsPut together funky & artistic Website backgroundsUse CSS to render blockquotes, dates and lists in a visually appealing mannerAll designs in this book are visually appealing and inspiring. The code CSS code used to create each of the components is provided and is guaranteed to be simple, efficient and cross-browser compatible.Who Should Read This Book?This book is ideal for anyone who wants to gain the practical skills involved in using CSS to make attractive web sites, especially if you're not the type who likes to learn by memorizing a formal specification and then trying to work out which browsers implemented it completely (does anyone enjoy reading specifications?). The only knowledge you'll need to have is some familiarity with HTML. This book will give designers the skills they need to implement their ideas, and provides developers with creative inspiration through practical examples.

     Master each chapter with free interactive exercises online. Live simulation lets you see your practice code run in your browser. 2,000 lines of color-keyed sample code break it all down into easy-to-learn chunks. Extra help through the rough spots so you're less likely to get stuck. Tested on non-coders—including the author's technophobe wife. Become fluent in all the JavaScript fundamentals, in half the time. Display alert messages to the user Gather information through prompts Manipulate variables Build statements Do math Use operators Concatenate text Run routines based on conditions Compare values Work with arrays Run automated routines Display custom elements on the webpage Generate random numbers Manipulate decimals Round numbers Create loops Use functions Find the current date and time Measure time intervals Create a timer Respond to the user's actions Swap images Control colors on the webpage Change any element on the webpage Improvise new HTML markup on the fly Use the webpage DOM structure Insert comments Situate scripts effectively Create and change objects Automate object creation Control the browser's actions Fill the browser window with custom content Check forms for invalid entries Deal with errors Make a more compelling website Increase user-friendliness Keep your user engaged

    This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.