Book picks similar to
The Persona Principle: How to Succeed in Business with Image Marketing by Derek Lee Armstrong
marketing
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May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
Mish Slade - 2016
It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
The Million Dollar Blog
Natasha Courtenay-Smith - 2016
In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you, as a business owner, use content to build your brand and drive your success?Blogging has become the ‘it’ career of the modern world and every business knows that blogging should be an integral part of their marketing and success, but it’s actually never been tougher to be shine in the digital storytelling landscape.No matter who are you – a mum at home, a budding fashion blogger or a small business owner –The Million Dollar Blog will be your ultimate guide to starting a successful blog or taking your existing blog to the next level.Through a combination of practical advice and interviews with some of the world’s most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.
Success as a Real Estate Agent for Dummies
Dirk Zeller - 2006
Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to:Prospect your way to listings and sales Build a referral-based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you'll discover how to acquire key skills and get on track for a successful career!
Management in 10 Words
Terry Leahy - 2012
As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.
Barcode Booty: How I found and sold $2 million of 'junk' on eBay and Amazon, And you can, too, using your phone
Steve Weber - 2011
Find out which apps are the best, and how to use them. Check prices instantly, and know your potential profits before risking a dime. Learn to resell on eBay and Amazon, and rake in the profits. Find bargain inventory virtually anywhere--yard sales, retail stores, outlet malls, warehouse clubs, wholesale dealers, bargain basements, and online bulk suppliers. Learn to specialize in books, videos, games, toys, electronics, grocery, fashion, health and beauty, auto parts, niche regional products--or take them all! Many books promise to teach you how to start an online business. Look closely, though, and you'll see that very few are written by someone who's really done it. Author Steve Weber has been a full-time, five-star seller on Amazon.com and eBay for 10 years! * Feed your e-commerce business with a continual stream of hot products. * Learn how to leverage the "Long Tail" of retail for low-risk, high-return profits. * Uncover niche products online shoppers want to buy. * Diversify your product line. * Learn to minimize sales taxes and write off the business use of your home office and car. * Find new and hard-to-find products from real wholesalers. * Know exactly how much potential inventory is worth, and how quickly it sells. * Get dirt-cheap warehouse space. * Get the best product research tools available for your phone. * Outsource your fulfillment and customer service tasks. * Benefit from advice from the most experienced, profitable online sellers. The Internet Gold Rush is just getting started. In this insider's guide to online selling, you'll learn the secrets to profitable trading. You can profit from price differences in local and global markets. This book teaches you how, every step of the way.
Brand New Start: Fast-Start Your Career with the Power of Personal Branding
Mainak Dhar - 2021
Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on.You.Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.Brand New Start empowers and equips young employees to fast-start their careers by unlocking the X factor of their personal brand.
Overcome Social Anxiety and Shyness: A Step-By-Step Self Help Action Plan to Overcome Social Anxiety, Defeat Shyness and Create Confidence
Matt Lewis - 2017
Maybe, you’ve only recently started to struggle with social anxiety or shyness, or have lived with it for a very long time. This maybe the first time you’ve looked for help, or you may have tried different methods to manage your social anxiety or shyness before and remained stuck, or after some initial improvement you found yourself bogged down with same anxious thoughts and feelings. Books and methods that promise instant and magical transformations to overcoming social anxiety and shyness lose their impact when we have to leave our comfort zone and the fairy dust blows away. Whatever the case, you’re probably looking for something that really works, something that is effective, practical, real, and evidence based. There are four main steps in this revolutionary approach and I’ve seen it change people’s lives time and time again. You’re going to learn how to:
Understand how social anxiety and shyness develops
Build a solid foundation for behaviour change
Effectively manage anxious thoughts and feelings
Be confident in social situations
In Overcome Social Anxiety and Shyness: A Step-by-Step Self Help Action Plan to Overcome Social Anxiety, Defeat Shyness and Create Confidence, university academic and mental health teacher Dr Matt Lewis will take you through a step-by-step programme, in a workbook format, using simple but powerful exercises that will take just a few minutes each day, allowing you to start overcoming social anxiety and shyness, and being back in control and able to enjoy life. Social anxiety can make us feel paralysed and sometimes the smallest and quickest of tasks can seem insurmountable, so the information has been reduced into small chunks, using brief chapters that can be digested easily and quickly. The book contains practical exercises in a workbook format, access to audio exercises and online resources, and an end of book project to help put all the learned skills into real life practice. The principles and practices you will learn in the book go beyond managing social anxiety and shyness. They will also help you to become unstuck, build confidence and really live. Using referenced scientific and academic research, the book teaches you how to: Understand how and why social anxiety and shyness develops. Learn how living in ‘safety mode’ can diminish your life. Create a mindset that will allow you to believe change is possible. Build the foundations for a calm and peaceful mind. Avoid mental exhaustion and increase energy. Effectively handle anxious thoughts and feelings as they arise. Tame the voice in your head and reduce anxiety in social situations. Become unstuck and able to take action in situations you would normally avoid, withdraw, or distract yourself from. Build your confidence step-by-step in both small and large social situations. Take steps to create a fulfilling and meaningful life. This book will be helpful for those who struggle with: Social Anxiety Shyness Low confidence Anxiety Disorder Panic Attacks Panic Disorder Agoraphobia If you f
Let The Universe Help You!: How to Get All The Money That You Want In An Honest And Fulfilling Way (Manifestation the subconscious mind Book 1)
M. Alexander - 2016
The door of opportunity has opened for you to discover how GOD or the universe can help you toattract all the money that you want! It is time for you to learn about the universal laws and principles that have created millions of millionaires from all over the world. After reading this book, the “secret” that these people have used generate wealth in their lives will no longer be a secret for you. What you will learn from this book: • Discover how your view of money affects your attainment of it. • Learn how to tune into wealth and attract it to you. • Discover effective techniques that will help you think positive and abundantly. • Learn how to become wealthy. • Discover the Universal Laws that you MUST know if you want to achieve any form of financial success in honest and fulfilling ways. • Learn how to apply the right actions in order to attract more money into your life. • Discover the hidden truth that keeps the masses from living the life of their dreams. • Learn how to have the right attitude to become successful. • Get access to an amazing gift that could change your life! Are you ready to transform your life? If so, what are you waiting for!? Scroll up and SMASH the download button now! You have zero excuses! tags: the law of attraction, positive thinking, wealth mindset, the subconscious mind, money and the law of attraction
Starting an eBay Business for Dummies
Marsha Collier - 2001
Whether you want to build an eBay business from scratch or just want to make sure you're up on eBay's policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, "going...going..."Starting an eBay Business For Dummies 2nd Edition gets you organized and in virtual business fast with step-by-step guidance on: Setting up basic auctions Pricing items or setting minimums strategically Using the About Me page to begin creating a professional identity Finding sources of merchandise (once you exhaust your basement, attic, and relatives) Managing your business with online auction management services and software, including a list of 16 popular sites with their prices Writing tempting descriptions and taking good photographs of merchandise Selecting payment systems (and why shipping C.O.D. is a no-no) Handling inventory and keeping records Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:eBay motors, real estate, and other unusual areas Dutch auctions, reserve price auctions, and private auctions Using an eBay fee calculator to check your final value fees Shipping and insuring merchandise efficiently and economically Printing shipping labels and postage Complete with a glossary and index, Starting an eBay Business For Dummies 2nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!
The Unofficial Author's Guide To Selling Your Book On Amazon: The Top 5 Cheat Sheet for Self Publishing Authors
Richard McCartney - 2016
This Unofficial Guide unveils many of the hidden secrets to promoting your published book.
How can I get my book into the Hot New Releases? How can I get my book to appear along side the Best Sellers on Amazon? How can I pick the best book category for my book, and why are they hidden from me in Kindle Direct Publishing (KDP)?
I’m now going to show you the answers.
I’m going to tell you what is really going on. This Kindle book is quite literally a cheat sheet, a short cut to your biggest challenge on Amazon: Getting discovered.
Get your copy now!
The Contemporary Singer: Elements of Vocal Technique
Anne Peckham - 2000
Includes lead sheets for such standard vocal repertoire pieces as: Yesterday * I'm Beginning to See the Light * and I Heard it Through the Grapevine. Maximize your vocal potential with this outstanding guide
Little Black Book for Stunning Success + Tools for Action Mastery
Robin S. Sharma - 2016
Discover the mindsets of the best, install the rituals of the icons, run the habits of the heroes and massive improvements will be yours for the taking. In The Little Black Book of stunning success, Robin Sharma - one of the true masters of leadership + elite performance on the planet - shares the potent insights that have helped so many people just like you do legendary work, live remarkable lives and lift everyone around them in the process. If you're truly ready to live your dreams, this book is your fuel. Dream. Dare. Lead. Learn. Craft. Create. Produce. Perfect. Iterate. Optimize. Inspire. Impact. Win. Repeat. Push. Rest. Love. Live.
Embrace the Work, Love Your Career: A Guided Workbook for Realizing Your Career Goals with Clarity, Intention, and Confidence
Fran Hauser
This book helps put you in the driver's seat to embrace the journey and love your career." —Rebecca Minkoff, Founder of Rebecca Minkoff & The Female Founder CollectiveYOU ARE DESERVING OF A CAREER YOU LOVE.Fran Hauser, best-selling author of
The Myth of the Nice Girl
, follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource. Stemming from years of experience in senior leadership at Time Inc.'s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions:Fall in love with your careerDesign your career action planCreate time and spaceKnow your valueBuild your dream teamReflect and resetEach chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential.PRAISE FOR FRAN HAUSER:Named one of the "6 Most Powerful Women in NYC's Tech Scene" by Refinery29 "Is it possible to be both kind and a total badass? Yes—and Fran Hauser tells us how." —
goop
"Fran Hauser turns the 'nice girl' notion on its head."—
Forbes
"Fran gets into the mess—and gets specific—explaining how she has learned to handle all kinds of uncomfortable moments with authenticity and grace" —
Refinery29
The Pursuit - Success is hidden in the journey.
Dexter R. Yager Sr. - 2005
It's all in the title - The Pursuit; Success is in the journey.
Maximum Confidence: Ten Secrets of Extreme Self-Esteem
Jack Canfield - 2007
His insights in The Secret have helped millions discover the awesome power of the Law of Attraction. Now, in Maximum Confidence, Jack Canfield will help you to develop winning habits that will pay off everyday. Empowering you to celebrate and capitalize on your strengths and accept your weaknesses without guilt or remorse. In this program, he'll show you: Why you should associate with nourishing, rather than toxic, people. How, by using your mind, imagination, emotions, body and intuition, you can create a positive focus. How to rid yourself of anger, guilt, or sadness. How to use the Total Truth Process to boost your confidence and personal power. How to eliminate the drain of incomplete tasks. The importance of celebrating your strengths and affirming your success. How to adopt the "so what, do it anyway" philosophy. And much more! Prepare to join the thousands of people whose lives have been changed through this powerful process. Maximum Confidence is your ticket to a life of continuous personal growth and fulfillment.