David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    The mind of a pedophile who confessed to sexually abusing more than one thousand boys is revealed in a series of letters to the author, a music therapist he met while incarcerated and a victim of childhood sexual abuse herself.

    With poems in the leading journals of the day -- American Poetry Review, Grand Street, Conjunctions, The Boston Review, to name just a few -- Gander plumbs the erotic depths of human interaction with the land. The poems in Science Steepleflower test this relationship with what Publisher's Weekly has called "an inbred (and often haunting) spirituality", bringing us to new vistas of linguistic and perceptive grace.

    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

    His newspaper column was read daily by 40 million people, and as radio entertainer, lecturer, movies star, and homespun sage, he was one of our most popular entertainers.

    The author captures the dynamics of the evolving debates about European unity and examines the factors that led to today's union.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Rousseau was a major Swiss philosopher, writer, and composer of the eighteenth-century Enlightenment, whose political philosophy influenced the French Revolution and the development of modern political and educational thought.This ebook is DRM free and includes an active table of contents.

    Short, clear presentations and lots of opportunity for practice give students the confidence to use new vocabulary. 80 units at each level mean they cover a huge range of topics and everyday situations. Extra practice and interactive activities on CD-ROM.

    Most students worry about what an admissions officer looks for in a writing sample. But that’s the wrong way to approach this vital component, says former college admissions officer Harry Bauld. At Brown and Columbia, he saw what prospective students often did wrong—and now tells you how to do it right.On Writing the College Application Essay is his inside guide to writing a college application essay that will stand out from the pack. Baum advises you on how to avoid platitudes and find your authentic voice, gives you tools and ideas that will spark your imagination, and shows you how to approach themes with originality and panache to make even the most tired topics—the ones most students should stay away from—fresh, such as:The trip (“I had to adjust to a whole new way of life.”)My favorite things (puppy dogs, freedom, and chocolate chip cookies)The pageant contestant (“I think World Peace is the most important issue facing us today.”)The jock (“Through wrestling I have learned to set goals and to work with people.”)The autobiography (“Hello, my name is . . . ”)Tales of my success (“But, finally, when I crossed the finish line . . . ”)Pet death (“As I watched Buttons’s life ebb away, I came to value . . . ”)Getting into the college of your dreams is tough. The competition is fierce. For more than twenty-five years, On Writing the College Application Essay has helped thousands of students improve their chances. Now, let it work for you.

    In writing the book James Stewart asked himself:What is essential for a three-semester calculus course for scientists and engineers? Stewart's SINGLE VARIABLE ESSENTIAL CALCULUS: EARLY TRANSCENDENTALS offers a concise approach to teaching calculus, focusing on major concepts and supporting those with precise definitions, patient explanations, and carefully graded problems. SINGLE VARIABLE ESSENTIAL CALCULUS: EARLY TRANSCENDENTALS is only 850 pages-two-thirds the size of Stewart's other calculus texts (CALCULUS, FIFTH EDITION AND CALCULUS, EARLY TRANSCENDENTALS, Fifth Edition)-yet it contains almost all of the same topics. The author achieved this relative brevity mainly by condensing the exposition and by putting some of the features on the website www.StewartCalculus.com. Despite the reduced size of the book, there is still a modern flavor: Conceptual understanding and technology are not neglected, though they are not as prominent as in Stewart's other books. SINGLE VARIABLE ESSENTIAL CALCULUS: EARLY TRANSCENDENTALS has been written with the same attention to detail, eye for innovation, and meticulous accuracy that have made Stewart's textbooks the best-selling calculus texts in the world.

    Backed by years of serious research, "Managing the Millennials" provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents.Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplaceInsightful and practical, "Managing the Millennials" is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

    Dr Chambers contends that researchers, scientists, administrators and fieldworkers rarely appreciate the richness and validity of rural people's knowledge or the hidden nature of rural poverty. This is a challenging book for all concerned with rural development, as practitioners, academics, students or researchers.

    Donald Logan's successful book examines the Vikings and their critical role in history.The author uses archaeological, literary and historical evidence to analyze the Vikings' overseas expeditions and their transformation from raiders to settlers. Focusing on the period from 800-1050, it studies the Vikings across the world, from Denmark and Sweden right across to the British Isles, the North Atlantic and the New World.This edition includes:a new epilogue explaining the aims of the book updated further reading sections maps and photographs.By taking this new archaeological and primary research into account, the author provides a vital text for history students and researchers of this fascinating people.

    After more than fifty years of national pacifism and isolation including the "lost decade" of the 1990s, Japan is quietly, stealthily awakening. As Japan prepares to become a major player in the strategic struggles of the 21st century, critical questions arise about its motivations. What are the driving forces that influence how Japan will act in the international system? Are there recurrent patterns that will help explain how Japan will respond to the emerging environment of world politics? American understanding of Japanese character and purpose has been tenuous at best. We have repeatedly underestimated Japan in the realm of foreign policy. Now as Japan shows signs of vitality and international engagement, it is more important than ever that we understand the forces that drive Japan. In Japan Rising, renowned expert Kenneth Pyle identities the common threads that bind the divergent strategies of modern Japan, providing essential reading for anyone seeking to understand how Japan arrived at this moment--and what to expect in the future.