The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

    

    Levine, and many more." Included in this collection: "Less Is More: The Proper Use of Graphics for Effective Presentations" (Jerry Weissman) "Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed" (Jerry Weissman) "Don't Make Them Think : Creating the Best Flow for the Elements of any Great Presentation" (Jerry Weissman) "Grab Your Audience's Attention: First Impressions Set the Presentation On or Off Course" (Mark Magnacca) "Presenting to Win: How to Use Animation Effectively to Tell Your Story" (Jerry Weissman) "Presenting Data in Charts and Tables: Categorical and Numerical Variables" (David M. Levine and David F. Stephan) "How to Get Your Presentation Audience to Aha " (Jerry Weissman) "Capturing Your Audience Immediately (and You Are Off to a Great Presentation )" (Jerry Weissman) "Great Questions: The Most Important Tool in a Manager's Toolbox" (Terry J. Fadem) "How to Guide Conversations Toward Extraordinary Results" (Jurgen Wolff) "Unasked Questions Are Foolish Ones" (Terry J. Fadem) "Create Your Personal Questioning Style" (Terry J. Fadem) "How to Keep the Email Monster from Eating You Alive" (Jurgen Wolff) "How to Ask the Best Probing Questions" (Terry J. Fadem) "The Role of Listening in Asking the Right Questions" (Terry J. Fadem)

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    The updated 2017 guidance, its first since 2009, places a strong emphasis on the scalability and flexibility of the method and on how best to tailor it to the complexity and specific requirements of a project. The best practice represented by the PRINCE2 method is supported by a scheme that offers three levels of certification: Foundation, Practitioner and Professional. The PRINCE2 method comprises of seven themes, principles, and processes and equips practi-tioners with the skills and knowledge to manage projects in a wide range of environments.

    The "Getting Started" section will give you a great overview and help explain some things for the very beginner. Next, learn some easy stitch patterns in the section "Basic Stitches." When you're ready to try your first project, take a look at the "Potholder Patterns" section, but make sure to read the "Pattern Information & Notes" first for some important stuff that pertains to all the patterns. The ebook is also filled with photos to help you along your way.Why Potholders?Potholders are a great project to work with Tunisian crochet because:• The back/wrong side is hidden between the two layers• Tunisian crochet makes a very thick final product• Working square shapes is easy for the beginnerHave fun, and happy hooking to you!

    And while there are many resources out there on the "craft" of writing or how to find your creative voice as an "artist," there is little by way of practical advice on how to actually set about writing genre fiction for a career. Fiona McIntosh, one of Australia's most successful commercial authors across a range of genres, is here to set the record straight, and set aspiring novelists on a realistic path. She believes that if you have a tough hide and a philosophical attitude—as well as a damn strong work ethic—anyone can make a living from popular writing. And she's here to show you how.

    This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. --Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA SystemsExceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term. --Rob Mancuso, Senior Vice President, Investors Financial Services Corp.Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success. --Tay Chong Siew, Major Customer Director, North Asia, BOC GasesHaving achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional! --Alberto Chacin, Director of On Demand Services LAD, Oracle USAExceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace. --Steven Rodriguez, Senior Vice President, Ceridian CorporationThull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world. --Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.

    Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to:Prospect your way to listings and sales Build a referral-based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you'll discover how to acquire key skills and get on track for a successful career!

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Find out where to go with Kauai Trailblazer, a comprehensive guide to everything the island offers. For family travelers and independent adventurers, this completely revised new edition offers hundreds of top spots to hike, snorkel, kayak, surf, and mountain bike, plus four historic and scenic driving tours. A directory lists restaurants, campgrounds, accommodations, and local outfitters, free hula shows and farmers' markets. You'll also find information about local flora, weather, and a glossary of Hawaiian words and place names. Maps and photos illustrate the text.

    Dormann—founder, chairman, and editor-in-chief of LEADERS magazine, whose circulation is limited to such leading figures. Here, he brings together the first-ever exclusive collection of wisdom and inspiration addressed to young people from the world’s most influential people—advice on leadership, goal achievement, public service, and life journeys. Letters from Leaders is a beautifully designed book comprising nearly eighty letters from those who have done so much to shape our world today—from Muhammad Ali to four U.S. Presidents, Mikhail Gorbachev, King Bhumibol Adulyadej of Thailand and King Abdullah II of Jordan, and the Dalai Lama; from Cathie Black to T. Boone Pickens, Muriel Siebert, and Donald Trump. The letters, some as facsimile reproductions of handwritten originals, are each introduced with a biographical note by Dormann. As put so aptly by Dormann in his introduction, “All kings and queens, presidents, Nobel Laureates, chairmen and chairwomen, CEOs, and world leaders have one thing in common: They want what they have achieved to be useful and to be handed over to a younger generation. . . . The leaders in these pages have ‘lived’ and now offer their experiences as a treasure to ambitious and open minds—those who want to be something in life.”

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    With reassuring, down-to-earth advice, Tracy Hogg's practical sleep programme will help you overcome your baby's sleep problems and works with infants from as young as a day old.

    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!