Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

    What do I set up as aims for my next lesson with this class and what kind of activities will help to achieve those aims? How do I deal with this reading text in class? What amount of out-of-class work can I reasonably expect my learners to do? How do I make best use of a textbook I am not entirely happy with? These are just a few examples of the many questions typically asked by teachers which she addresses in this book.Although insights from research can help, there are no 'right answers' provided. Instead, the aim is to give you a solid foundation of knowledge which you can use to evaluate and apply your own ideas about teaching and learning.The book is organized into four parts.- Part One ('A framework for teaching and learning') looks at insights from research into learners, learning, and language in use and discusses how these have influenced methodology and materials in ELT. Specific topics covered include: the use of communicative tasks in the classroom, the concept of learner strategies and how you can train your students to develop them, the growth of interactive methodology and its consequences in changing the roles of teacher and learner.- Part Two ('Teaching the language system') focuses on vocabulary and grammar, and Part Three ('Developing the language skills') on the traditional four language skills of listening, speaking, reading, and writing. There is also discussion of how these different areas fit together.- Part Four ('Planning and assessing learning') moves on to wider issues. Chapter 10 on course design refers back to topics covered earlier in the book. Chapter 11 deals with the relationship between teaching and different forms of assessment.There is an Introductory task at the start of each chapter (with supporting guidance notes), as well as a Discussion topics and projects section - which can be used for group discussion - at the end.The book also has a complete glossary, further reading suggestions at the end of each chapter, a bibliography, and a full index.

    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

    This book includes everything you need to prepare for the test. The revised second edition contains three brand new model TKT practice tests, new tips for preparing for the TKT, an additional unit on approaches to language teaching tested in the TKT, completely rewritten tasks in every unit, and revised ELT terms and concepts matching the latest Cambridge ESOL TKT Glossary. This best-selling course has been written in collaboration with Cambridge ESOL by a team of experienced TKT writers. It provides a comprehensive and reliable package for TKT candidates, as well as for teachers preparing for other initial teacher training qualifications and those on in-service training programmes.

    But for many teens, and even many adults, God's message can be lost in the Bible's often confusing terminology, dry language, or lengthy history lessons. Who begat who-and why should I care? The Bible: Enter Here opens the door to God's Word by breathing new life into key Bible stories, retelling them in a fresh, fun, and relatable way. You'll discover that the Bible is packed with drama, suspense, and even humor. You'll see that the Bible's main characters were real people, with the same flaws, fears, and dreams you have. And most important, you'll learn how Jesus' teachings are vital to your life today.Here are a few of the characters you'll meet:- JACOB: The guy who wrestled God-and got a nation named after him- PHARAOH: Ten plagues, and still didn't learn his lesson- DELILAH: Irresistible ... and dangerous- SHADRACH, MESHACH, and ABEDNEGO: The ultimate trial by fire- VIRGIN MARY: On parenting the Son of God- PETER: His agony and triumph, in his own wordsLearn how one man's life, death, and resurrection changed the world forever, and what that could mean for you-if you're ready to knock on the door and enter.

    This book will inspire readers to use uncommon words in their correct context, to utilize the English language to its full potential, and to test themselves on the words they think they already know. This is a book for the appreciator of correct usage, and contains words you thought you knew (decimate, caveat, nemesis), words you should know (euphemism, diatribe, tautology), and just a few that you might want to know (peripatetic, shibboleth, callipygian). Arranged thematically, each word is dissected, with a brief explanation of etymology, historical, and modern usage, allowing you to fully understand and effectively employ the word in its proper context.

    Focusing on key Bible strategies, John Ramirez teaches you how to shore up your defenses after winning a battle and how to put your life back in order so that when the next attack comes, you are stronger, wiser and more knowledgeable than ever.

    A results-only classroom is rich with individual and cooperative learning activities that help students demonstrate mastery learning on their own terms, without being constrained by standards and pedagogy.By embracing results-only learning, you will be able to transform your classroom into a bustling community of learners in which?* Students collaborate daily on a number of long-term, ongoing projects.* Students receive constant narrative feedback.* Yearlong projects target learning outcomes more meaningfully than worksheets, homework, tests, and quizzes.* Freedom and independence are valued over punitive points, percentages, and letter grades.* Students manage themselves and all but eliminate the need for traditional classroom management.Learn how your students can take charge of their own achievement in an enjoyable, project-based, workshop setting that challenges them with real-world learning scenarios--and helps them attain uncommonly excellent results.

    This well-written book is grounded in the reality of teaching today to show real-world teachers who want to use assessment in their classroom the latest tools necessary to teach more effectively. The fifth edition of Classroom Assessment addresses the range of assessments that teachers are likely to use in their classrooms. With expanded coverage of problems related to measurement of special education children, a new student website with online activities, and an improved instructor's manual, this book continues to be a cutting-edge and indispensable resource not only for instructors, but also for pre- and in-service teachers. New to This Edition: *Chapter 12 contains new material dealing with formative assessment as well as assessment FOR learning. *The text is committed to fostering readers' realizations regarding the critical link between testing and teaching. Instructional implications are constantly stressed in the text. early childhood assessment throughout the text. *The 5th edition contains a brand-new website providing readers with Extra Electronic Exercises for each chapter, so readers, if they wish, can solidify their understanding of what chapters address (go to www.ablongman.com/popham5e). *A newly revised Instructor's Resource Manual contains Instructor-to-Instructor suggestions as well as a test for each chapter. It also includes a mid-term and final exam and an effective inventory measuring students' confidence in assessment. Here's what your colleagues have to say about this book: Dr. Popham has done a tremendous job in researching and incorporating current trends throughout the entire text! Terry H. Stepka, Arkansas State University Overall, I am extremely satisfied with the text. It is well-written, and I love the author's sense of humor! Terry H. Stepka, Arkansas State University I LOVE the arrangement of the chapters and the high quality of the self-checks and discussion questions that are provided. Karen E. Eifler, University of Portland

    Burkins and Croft help teachers prevent guided reading from going astray by presenting strategies, adaptations, and supports that help them work through common instructional problems.

    Fully updated, the text engages the reader in its discussion of both technical and non-technical models of curriculum development.

    The author writes in a conversational, humorous manner as he offers his own anecdotes and reflections to help readers uncover their professional impact and foster productive, heart-centered classrooms and schools.Part 1 addresses Happiness having passion, purpose, and a positive impact in education. In part 2, Engagements, readers explore the engagement teachers must have in their work to put forth the needed energy and effort. Part 3, Alliances, asks readers to be open to forming alliances with their fellow educators so they can collaborate effectively. Next, part 4, Risk Taking, demonstrates for readers why teachers should engage in vision-focused risk taking to create sustainable change in their schools. Finally, part 5, Thought, focuses on the knowledge capacity educators should have to fulfill the heart of the teaching profession.BenefitsExamine five unique HEART aspects of your professional life: Happiness, Engagement, Alliances, Risk, and Thought. Examine your distinctive heartprint as an educator and the magnified impact your professional life has on students and colleagues.Gain wisdom and inspirational insights for your work life from Dr. Kanold as well as dozens of thought leaders and researchers inside and outside of the educational profession. Take advantage of the opportunity to connect your professional life to each chapter and embed your personal and professional story into the book. Use the book as part of a professional group book study with your colleagues and friends at your school.Connect and reconnect to the emotion, passion, energy, growth, and collaborative intimacy expected when you choose to become part of the education profession. ContentsPart 1: Developing HEART H Is for HappinessPart 2: Developing HEART E Is for EngagementPart 3: Developing HEART A Is for AlliancesPart 4: Developing HEART R Is for RiskPart 5: Developing HEART T Is for ThoughtClean CSS files are essential for an optimized website. Free online tool by HTML Cleaner."

     This companion volume focuses on spelling and vocabulary knowledge that grow primarily through processes of derivation. Designed for elementary educators' use as part of a reading curriculum where derivational relations is covered.

    Most important, it provides a wealth of examples for readers to model for everything from online journal articles to supplemental data sets and measurement instruments to books, videos, apps, websites, podcasts, blog posts, and social media. Approximately 70 examples are provided for readers to consider as they learn how to create reliable references for electronic sources.Students and other writers will find this guide indispensable as well as convenient to download and use when creating a reference list.

    This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.