Maybe you’re frustrated with your writing progress or overwhelmed by creative doubt, burnout, or writer’s block. Maybe you just can’t seem to sit down and write.No matter the roadblock standing between you and writing success, here’s the good news: You’re capable of becoming the writer you want to be—and that work can begin today. In this actionable and empowering guide to personal writing success, Kristen Kieffer shares 25 insightful chapters designed to help you:• Cultivate confidence in your skills and stories• Develop a personal writing habit you can actually sustain• Improve your writing ability with tools for intentional growth• Discover what you (really) want from your writing life—and how to get it! By the end of Build Your Best Writing Life, you’ll know how to harness the simple techniques that can help you win your inner creative battles, finish projects you can be proud to share with the world, and work with focus to turn your writing dreams into reality.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Now streamlined and updated, the book that has literally put millions on the highway to greater accomplishment and success can show you how to have maximum impact as a speaker--every day, and in every situation that demands winning others over to your point of view.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

    Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

    You will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new journey on which you are among the charismatic, the untouchable...the elite.This easy-to-use reference book will give you a new image you can take pride in helping you to quickly reach your full leadership potential. You will have all the weapons to effectively succeed whenever vibrant, forceful language is required. It works like magic!The Leader Phrase Book will teach you how to:•    Speak like a leader•    Master all conversations•    Attain a charismatic presence•    Gain the respect of others•    Achieve a lightning-fast rhetoric•    Find the right phrases instantly•    Argue effectively•    Be the envy of all you meetThe Leader Phrase Book is the culmination of ten years of Patrick's personal research on how leaders communicate. It is the summation of his efforts to share one of the most invaluable skills in life: "how to put yourself in command."

    Baxter's experience from decades as a career martial artist make this book a valuable resource for writers who want to understand what fighting is all about - what it really feels like and what does and doesn't work - and how to factor those things into their writing to make their fight scenes visceral, realistic page turners. Baxter won't tell you how to write, but he will tell you what makes a great fight scene.

    How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinkingA crash course in basic copywriting techniquesHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

    In Getting There, thirty leaders in diverse fields share their secrets to navigating the rocky road to the top. In an honest, direct, and engaging way, these role models describe the obstacles they faced, the setbacks they endured, and the vital lessons they learned. They dispense not only essential and practical career advice, but also priceless wisdom applicable to life in general. Getting There is for everyone—from students contemplating their futures to the vast majority of us facing challenges or seeking to reach our potential.

    This little book is brief and easy to understand. It won’t bore you with mundane grammar rules or the crap you learn in English class, but offers concrete suggestions on how to improve your writing.From lighthearted pointers for beginners to hard-core truths about the craft, Put the Cat In the Oven is a must-have desk reference for anyone who refuses to put down the pen.

    With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You’ll find answers to such wide-ranging questions as: ·        When should the names of government bodies be spelled out and when should they be abbreviated?·        What are the general definitions of the major religious movements?·        Which companies do the big media conglomerates own?·        Who are all the members of the British Commonwealth?·        How should box scores for baseball games be filed?·        What constitutes “fair use”?·        What exactly does the Freedom of Information Act cover? With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.

    How to Read a Person Like a Book teaches you how to “decode” and reply to nonverbal signals from strangers, friends, and business associates, allowing you to: gain command of business and social situations; sharpen your negotiating skills; recognize signals of affection and attraction; enrich your knowledge of body language; and much more!Learn the clues that make reading people easy. Gerard Nierenberg’s proven techniques for gaining control of negotiations, detecting lies, or recognizing signals of affection and sexual attraction will dramatically improve your understanding of others, giving you the advantage of added insight into all social and business situations.

    That's not an overstatement—it's a fact; if you stop doing your creative work, your quality of life is diminished. But what do you do when life gets in the way? In this down-to-earth handbook, experienced artist coach Beth Pickens offers practical advice for developing a lasting and meaningful artistic practice in the face of life's inevitable obstacles and distractions. This thoughtful volume suggests creative ways to address the challenges all artists must overcome—from making decisions about time, money, and education, to grappling with isolation, fear, and anxiety. No matter where you are in your art-making journey, this book will motivate and inspire you. Because not only do you need your art—the world needs it, too.• EXPERT ADVICE: Beth Pickens is an experienced and passionate arts advocate with extensive insight into working through creative obstacles. She has spent the last decade advising artists on everything from financial strategy to coping with grief.• PRACTICAL AND POSITIVE: This book is both a love letter to art and artists and a hands-on guide to approaching the thorniest problems those artists might face. Pickens offers a warm reminder that you are not alone, that what you do matters, and that someone out there wants you to succeed.• TIMELESS TOPIC: Like a trusted advisor, this book is an invaluable resource jam-packed with strategies for building a successful creative practice. From mixing business and friendship to marketing yourself on social media, this book can help. And it will—again and again.Perfect for:• Visual artists and makers• Writers, musicians, filmmakers, and other creatives• Art and design school graduates and grad-gift givers

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.