The research (conducted by the Center for the Study of Intent) uncovered a new dimension of human development and has revolutionized the way personal growth, meaning, happiness, and ultimately advanced spiritual topics such as ‘enlightenment’ are understood. The results, if you let them, will transform the quality of your life in ways you currently cannot even imagine as possible. During the research a formula was uncovered that is so effective at producing what seems like miracles in people’s lives it began to be referred to as the “God Formula” among participants and researchers. This book outlines that formula, and is the final version of the highly successful training material that was used with research participants. These researchers became the first scientists to successfully experiment with this new developmental continuum. The result has been the discovery of a series of techniques that lead from everyday consciousness to increased daily happiness and satisfaction, and finally to enlightenment and beyond (yes, there is a beyond!). This book covers the first stages of this process. You can view a summary of the results from the research phase that related to it, and later ones at: CenterForIntent.org/freedom. This book covers three primary components that combine to form a complete system of person growth, and an assortment of techniques for each component. While it provides the components, how they need to come together for maximum effectiveness will be unique to you. You’ll need to experiment with various combinations of these techniques until you find the one that works best for you. This may sound unusual. You’re probably used to reading books where the authors assert they have the one answer for everyone. The researchers at the Center tested an enormous number of techniques but didn’t find a single one that was helpful to more than a handful of individuals…when it was beneficial for anyone at all. However, they learned that there are a relatively small number of techniques that can be combined in ways that are incredibly effective. You just have to find the unique combination of these techniques that works for you right now. This book provides the distilled down wisdom from all of that testing. They were able to successfully identify core components from the methods that proved themselves. However, no one can tell you how to combine those components to get them to work best for you. People are simply too different for that to be possible. So, you’ll have to join the team, be your own scientist, and experiment! The good news is that the researchers spent an enormous amount of time and money narrowing down the possibilities for you. Most of the research participants were able to use this book to find the combination that worked for them quite quickly. It is likely the same will be true for you.It’s important that you not take the information this book contains lightly. Unlike other personal growth and self help books, this one is driven by a vast amount of actual research into what works. It was revised continually based on research participant feedback, so it’s very simple and easy to understand and use. But don’t let this simplicity fool you. Every line is there for a reason. This material has changed a lot of lives, if you’ll let it…yours can be next.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

    No theories! Only actual techniques! The ultimate HOW TO screenwriting book! Creating the ultimate villain, harvesting the audience's secrets desires or hidden fears to create a hit film, how to write a plot twist, the four kinds of suspense, using reversals to keep your descriptions exciting, four ways to explode cliches, the two types of heroes, ten ways to create exciting action scenes, using secrets and lies, weapons for weirdos, instant character identifiers, your script's DNA, 16 steps to better description, pacing secrets, rugpulls, visual characterization, "Popeye" points, and more! "Secrets Of Action Screenwriting" was written by a working professional screenwriter with seventeen produced films. He knows what works!

    Richard Skinner believes it is your duty as a novelist to bring your whole self to the page; to find your story, not force it; to meet your reader in a spirit of openness. In Writing a Novel he offers up frameworks, strategies and stimuli to help you meet that duty, drawingon his deep experience as one of the UK's leading creative writing teachers. He covers the essentials - narrators, character, setting - with charm and rigour. But Writing a Novel is not a set of instructions: it is a way of thinking, a conversation, a relationship in itself.

    With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

    Poet Laureate’s Pulitzer Prize and National Book Award-winning poetry collection, Time and Materials, as well as his earlier book of essays, the NBCC Award-winner Twentieth Century Pleasures. Haas brilliantly discourses on many of his favorite topics—on writers ranging from Jack London to Wallace Stevens to Allen Ginsberg to Cormac McCarthy; on California; and on the art of photography in several memorable pieces—in What Light Can Do, a remarkable literary treasure that might best be described as “luminous.”

    It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

    It is based on research of the most powerful techniques used by winners of impromptu speaking contests, politicians, actors and successful presenters. The book is entertaining to read, has plenty of examples and covers the most effective tools not only from the world of impromptu speaking but also from acting, stand-up comedy, applied psychology and creative thinking. Once you master the system, you will grow immensely as an impromptu public speaker, become a better storyteller in a circle of friends and be more creative in everyday life. Your audience members will think that what you do on stage after such short preparation is pure magic and will recall some of your speeches many years later.

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball

    Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

    Yet to many, the perfect interview feels more like luck than skill—a rare confluence of rapport, topic, and timing. But the thing is, great interviews aren’t the result of serendipity and intuition, but rather the result of careful planning and good journalistic habits. And Dean Nelson is here to show you how to nail the perfect interview every time.  Drawing on forty-years of award-winning journalism and his experience as the founder and host of the Writer’s Symposium by the Sea, Nelson walks readers through each step of the journey from deciding whom to interview and structuring questions, to the nitty gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe). He also includes case studies of famous interviews to show readers how these principles play out in real time.Chock full of comprehensive, time-tested, gold-standard advice, Talk to Me is an indispensable guide to the subtle art of the interview guaranteed to afford readers with the skills and confidence they need the next time they say, “talk to me.”

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders