The End of Advertising as We Know It


Sergio Zyman - 2002
    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

Windows 8.1 For Dummies


Andy Rathbone - 2013
    Parts cover: Windows 8.1 Stuff Everybody Thinks You Already Know - an introduction to the dual interfaces, basic mechanics, file storage, and instruction on how to get the free upgrade to Windows 8.1.Working with Programs, Apps and Files - the basics of finding and launching apps, getting help, and printingGetting Things Done on the Internet - instructions for connecting a Windows 8.1 device, using web and social apps, and maintaining privacyCustomizing and Upgrading Windows 8.1 - Windows 8.1 offers big changes to what a user can customize on the OS. This section shows how to manipulate app tiles, give Windows the look you in, set up boot-to-desktop capabilities, connect to a network, and create user accounts.Music, Photos and Movies - Windows 8.1 offers new apps and capabilities for working with onboard and online media, all covered in this chapterHelp! - includes guidance on how to fix common problems, interpret strange messages, move files to a new PC, and use the built-in help systemThe Part of Tens - quick tips for avoiding common annoyances and working with Windows 8.1 on a touch device

Career Theory and Practice: Learning Through Case Studies


Jane L. Swanson - 1999
    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

NDTV Frauds


Sree Iyer - 2017
    It introduced Psephology to the eager Indian masses and used state-of-the-art tools to bring slick programming and made an instant connect with its audience. Prannoy Roy, one of the promoters was an instant hit with his earnest demeanor and sly smile. This is the story of how this dynamic young man ended up presiding over one of the most corrupt media houses in Indian history. The two Promoters of NDTV, along with key top management colluded over the years with government functionaries and politicians to break laws, evade taxes and deceive shareholders of a public listed company. All this obviously through political patronage and “wheeling-and-dealing” as part of the Lutyens club and how they created a biased public discourse for a select elite class. Multinational corporations such as General Electric wittingly or otherwise aided NDTV by investing $150 million into a shell company with zero employees and zero revenue! In the minds of the Indian citizen, there is a space and respect for media. Using the halo of journalism and under the garb of Freedom of Press, media owners misuse this position and in the end, degrade the values of journalism. On several occasions media became the tool of false propaganda, blackmailing and illegal money making with the blessing of uncouth politicians and corporate icons with hidden agendas. This ought to be exposed and that is the reason for this book.

The Decoded Company: Know Your Talent Better Than You Know Your Customers


Leerom Segal - 2014
    Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want.The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on?In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it.Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company.Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional.Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review.Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State


Glenn Greenwald - 2014
    That source turned out to be the twenty-nine-year-old NSA contractor Edward Snowden, and his revelations about the agency's widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security and information privacy.Now Greenwald fits all the pieces together, recounting his high-intensity eleven-day trip to Hong Kong, examining the broader implications of the surveillance detailed in his reporting for The Guardian, and revealing fresh information on the NSA's unprecedented abuse of power with documents from the Snowden archive. Fearless and incisive, No Place to Hide has already sparked outrage around the globe and been hailed by voices across the political spectrum as an essential contribution to our understanding of the U.S. surveillance state.

Silhouettes from Popular Culture


Olly Moss - 2012
    Find your favourite pop-culture character in this collection of silhouettes from well-known movie, television, comics and video game characters!

Magnum! The Wild Weasels in Desert Storm. The Elimination of Iraq's Air Defence


Braxton R. Eisel - 2009
    Building upon that record and the recollections of other F-4G Wild Weasel aircrew, the authors show a slice of what life and war was like during that time. The pawns in the game, the ones that had to actually do the fighting and dying were the hundreds of thousands of men and women who left their homes and families to live for seemingly endless months in the vast, trackless desert while the world stage-play unfolded. To them, the war was deeply personal. At times, the war was scary; at other times, it was funny as hell. Usually, if you survive the former, it turns into the latter.

The Filter Bubble: What the Internet is Hiding From You


Eli Pariser - 2011
    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

Election Notebook: The Inside Story Of The Battle Over Britain’s Future And My Personal Battle To Report It


Nick Robinson - 2015
    This is Nick‘s behind-the-scenes account of his encounters with David Cameron, who many wrote off before the shock victory he called his 'sweetest'; Ed Miliband, who turned abuse & ridicule into respect before leading Labour to its worst defeat in a generation; Nick Clegg, who led his party into power and then to humiliation and near oblivion; Nigel Farage, who rose so fast and then fell at the final hurdle; Alex Salmond, whose public clash with Nick led to thousands protesting outside the BBC’s Scottish HQ, and Nicola Sturgeon, whose stunning success as SNP leader has put Scottish independence back on the map.The result is an extraordinary narrative, characterized by Nick Robinson’s trademark insight, analysis and backstage gossip, of an adrenaline-fuelled year which culminated in a captivating election that transformed Britain’s political landscape.

Mastering Aperture, Shutter Speed, ISO and Exposure


Al Judge - 2013
    You have an opportunity to learn it quickly and easily in just a few hours.</i></h2><br><p>Adjusting APERTURE, DEPTH-OF-FIELD, SHUTTER SPEED, ISO and EXPOSURE will no longer be sources of stress, and your confidence will be greatly enhanced. With very little time and effort you can be well on your way to taking better pictures consistently. </p><br><ul><li>Do your eyes glaze over when people use terms like ISO, Aperture, Shutter Speed, and Exposure?</li><li>Does the term f-stop make your stomach turn?</li><li>Are you enthused about photography but confused by all the technical jargon?</li><li>Would you like to be more consistent with the quality of your images?</li><li>Do you wonder how professional photographers get such great shots?</li></ul><br><h2> Ultimately you will need to understand Exposure and its components Aperture, Shutter Speed, and ISO — also known as the Exposure Triangle — and how they work together if you want to have any control over your results.</h2><br><p><b><i>Mastering Aperture, Shutter Speed, ISO, and Exposure: How They Interact and Affect Each Other </i></b> will painlessly provide help and insight with all these topics and more in just a few hours of your time</p><br><p>Without a guide on your path to better pictures, you run the risk of spending a great deal of time and money heading down the wrong road. Frustration and confusion can easily take the wind from your sails and replace excitement with disappointment. </p><br><p>This guide to EXPOSURE builds a solid foundation of photographic knowledge with easy-to-follow discussions of everything that you need to know in order to create better images with confidence. Every photographic term used in the book is clearly defined and thoroughly explained. All terms are also highlighted by using <b>BOLD CAPS</b> so that you can easily find them again to refresh your memory. </p><br><h2>What reviewers have said about Mastering Aperture......!</h2><br><p><b>Despite this book's rather advanced topics, it is perfect for beginners wanting to learn more.</b> Jeff</p><br><p><b>A great guide for all levels of photography, well written and illustrated!!!</b> Albert</p><br><p><b>This is another great book of Al's. He does a wonderful job at explaining all the needed information to better understand photography. Very easy to understand and lots of pointers.</b> DJ</p><br><p><b>As I am about to commence a photography diploma this book has come in handy as a warm up for me.</b> Craig </p><br><h2> By the time you finish reading this book, you will be well on your way to Mastering Aperture, Shutter Speed, ISO and Exposure </h2><br><p>To learn about Al's other photography books, please go to his author page at: http://www.amazon.com/author/al.judge </p><br><h2>Why spend any more time “Shooting in the Dark?” Scroll up and grab a copy today for less than the cost of a cup of coffee.</h2>

Nikola Tesla: A Captivating Guide to the Life of a Genius Inventor


Captivating History - 2017
    His claim that “harnessing the forces of nature was the only worthwhile scientific endeavor" both impressed and enraged the scientific community. Eventually, his peers could no longer dismiss his eccentricities and began to view him as a crackpot — a potentially dangerous one. Although Tesla’s work was a major factor in the success of the second Industrial Revolution, he died alone, impoverished, and largely shunned by the scientific community that once hailed him a genius. Beset by visions, without a wife or children, Nikola Tesla’s brilliant mind changed the world, even though at the time of his death he passed unnoticed into obscurity. Some of the topics covered in this book include: Childhood Education and Early Career Patents and Politics The Eccentric Genius Tesla’s Coil and the Niagara Contract Influential Friends and the Lure of Flight The Wardenclyffe Tower 1914 and Beyond And much more! Scroll to the top and select the "BUY NOW" button for instant download

The Peep Diaries: How We're Learning to Love Watching Ourselves and Our Neighbors


Hal Niedzviecki - 2009
    Peep culture is reality TV, YouTube, MySpace, Facebook, Twitter, over-the-counter spy gear, blogs, chat rooms, amateur porn, surveillance technology, Dr. Phil, Borat, cell phone photos of your drunk friend making out with her ex-boyfriend, and more. In the age of peep, core values and rights we once took for granted are rapidly being renegotiated, often without our even noticing.With hilarious, exasperated acuity, social critic Hal Niedzviecki dives into peep, starting his own video blog, joining every social network that will have him, monitoring the movements of his toddler, selling his secrets on Craigslist, hiring a private detective to investigate him, spying on his neighbors, trying out for reality TV shows and stripping for the pleasure of a web audience he isn't even sure exists. Part travelogue, part diary, part meditation and social history, The Peep Diaries explores a rapidly emerging digital phenomenon that is radically changing not just the entertainment landscape, but also the firmaments of our culture and society.The Peep Diaries introduces the arrival of the age of peep culture and explores its implications for entertainment, society, sex, politics and everyday life. Mixing first-rate reporting with sociological observations culled from the latest research, this book captures the shift from pop to peep and the way technology is turning gossip into documentary and Peeping Toms into entertainment journalists. Packed with stranger-than-fiction true-life characters and scenarios, The Peep Diaries reflects the aspirations and confusions of the growing number of people willing to trade the details of their private lives for catharsis, attention and notoriety.Hal Niedzviecki is the founder of Broken Pencil magazine and has published numerous works of social commentary and fiction, including Hello I'm Special: How Individuality Became the New Conformity and Look Down, This Is Where It Must Have Happened, which is also published by City Lights Publishers.

Great Demo!: How to Create and Execute Stunning Software Demonstrations


Peter E. Cohan - 2003
    It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

Game Project Completed: How Successful Indie Game Developers Finish Their Projects


Thomas Schwarzl - 2014
    They teach you how to make games. This book does not show you how to make games. It shows you how to take your game project to the finish line. Many game projects never make it beyond the alpha state.Game Development Success Is All About The Inner Game.Being a successful game developer does not (just) mean being a great programmer, a smart game designer or a gifted artist. It means dominating the inner game of game making. This separates the pros from the wannabes. It's the knowledge of how to stay focused, motivated and efficient during your game projects. It's the skillset of keeping things simple and avoiding misleading dreams of the next overnight success. Finally it's about thinking as a salesperson, not just as a designer, programmer or artist.