Timothy Leary, a guru. A charismatic and brilliant psychologist, Leary became first intrigued and then obsessed by the effects of psychedelic drugs in the 1960s while teaching at Harvard, where he not only encouraged but instituted their experimental use among students and faculty. What began as research into human consciousness turned into a mission to alter consciousness itself. Leary transformed himself from serious social scientist into counterculture shaman, embodying the idealism and the hedonism of an age of revolutionary change.Timothy Leary is the first major biography of one of the most controversial figures in postwar America.

    If You Don't Have Kindle You Can Still Read This Book On Your Web Browser using Amazon Free Cloud Reader This book contains proven steps and strategies on how to communicate using the basics of the Spanish language. Divided into 10 chapters (one chapter per day), this book is designed to provide a step by step learning guide on Spanish grammar, vocabulary, and pronunciation. Plus, it features a series of useful common everyday expressions. This book is written in a conversational style that’s easy to follow and understand. After reading this book, you’ll never have to say “No hablo Español” ever again! Here Is A Preview Of What You'll Learn After Downloading Spanish For Beginners The Spanish Alphabet (El Alfabeto Español) Saludos y Expresiones (Greetings & Expressions) Basic Vocabulary Spanish Plurals Gender Capitalization Artículos (Articles) Pronombres (Pronouns) El Verbos (Verbs) Adjetivos españoles (Spanish Adjectives) Much, much more! Take Action Right Away and START your journey with Spanish! Download your copy today for just $2.99!

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    You may think you know your cat as he purrs in your lap, but come across your pet in the street on a dark night and you might think that Bagpuss suffers from a dual personality.Every single feline pet carries an inheritance of amazing sensory capacities, vocal utterances, body language and territorial displays. By answering such questions as 'what does a cat signal with its ears? 'why does a cat rub up against your leg?' and 'why does a cat swing its head from side to side when staring at its prey?', Desmond Morris decodes the private world of the cat.Your cat is full of surprises and our finest zoologist is about to reveal their secrets in this beautifully repackaged edition of a much loved bestseller.

    The information presented includes: definitions, names, historical background, coordinates, classifications, physical descriptions, maps, charts, sketches, and observing guides. All told in an engaging manner.The series became an instant success with amateur astronomers, and remained so for decades. While it is now dated, it is still a popular source of information.Volume One lists the constellations from Andromeda to Cetus.

    Indeed, these tiny structures inside our cells are important beyond imagining. Without mitochondria, we would have no cell suicide, no sculpting of embryonic shape, no sexes, no menopause, no aging.In this fascinating and thought-provoking book, Nick Lane brings together the latest research in this exciting field to show how our growing insight into mitochondria has shed light on how complex life evolved, why sex arose (why don't we just bud?), and why we age and die. These findings are of fundamental importance, both in understanding life on Earth, but also in controlling our own illnesses, and delaying our degeneration and death. Readers learn that two billion years ago, mitochondria were probably bacteria living independent lives and that their capture within larger cells was a turning point in the evolution of life, enabling the development of complex organisms. Lane describes how mitochondria have their own DNA and that its genes mutate much faster than those in the nucleus. This high mutation rate lies behind our aging and certain congenital diseases. The latest research suggests that mitochondria play a key role in degenerative diseases such as cancer. We also discover that mitochondrial DNA is passed down almost exclusively via the female line. That's why it has been used by some researchers to trace human ancestry daughter-to-mother, to "Mitochondrial Eve," giving us vital information about our evolutionary history.Written by Nick Lane, a rising star in popular science, Power, Sex, Suicide is the first book for general readers on the nature and function of these tiny, yet fascinating structures.

    Yet, despite the astonishing discoveries of science, we still have only the vaguest idea of how the brain works. In The Idea of the Brain, scientist and historian Matthew Cobb traces how our conception of the brain has evolved over the centuries. Although it might seem to be a story of ever-increasing knowledge of biology, Cobb shows how our ideas about the brain have been shaped by each era's most significant technologies. Today we might think the brain is like a supercomputer. In the past, it has been compared to a telegraph, a telephone exchange, or some kind of hydraulic system. What will we think the brain is like tomorrow, when new technology arises? The result is an essential read for anyone interested in the complex processes that drive science and the forces that have shaped our marvelous brains.

    Nancy Butcher has gathered together some of the most unusual natural cures that have been proven effective today, and even throws in some unbelievable and-thankfully-abandoned therapies from times past.Filled with case histories of unique illnesses, historic documentation of strange medical practices, and the author's own insightful commentary, this book explains not only how to cure headaches, sleep better, and improve your sex life, but also that people with Cotard's syndrome actually believe they are dead.

     In this paradigm-shifting book, neurolearning experts Drs. Brock and Fernette Eide describe an exciting new brain science that reveals that dyslexic people have unique brain structure and organization. While the differences are responsible for certain challenges with literacy and reading, the dyslexic brain also gives a predisposition to important skills, and special talents. While dyslexics typically struggle to decode the written word, they often also excel in such areas of reasoning as mechanical (required for architects and surgeons), interconnected (artists and inventors); narrative (novelists and lawyers), and dynamic (scientists and business pioneers). The Dyslexic Advantage provides the first complete portrait of dyslexia.

    While these are essential, many young ecologists need to figure out how to actually do research themselves. How to Do Ecology provides nuts-and-bolts advice on how to develop a successful thesis and research program. This book presents different approaches to posing testable ecological questions. In particular, it covers the uses, strengths, and limitations of manipulative experiments in ecology. It will help young ecologists consider meaningful treatments, controls, replication, independence, and randomization in experiments, as well as where to do experiments and how to organize a season of work. This book also presents strategies for analyzing natural patterns, the value of alternative hypotheses, and what to do with negative results.Science is only part of being a successful ecologist. This engagingly written book offers students advice on working with other people and navigating their way through the land mines of research. Findings that don't get communicated are of little value. How to Do Ecology suggests effective ways to communicate information in the form of journal articles, oral presentations, and posters. Finally, it outlines strategies for developing successful grant and research proposals. Numerous checklists, figures, and boxes throughout the book summarize and reinforce the main points. In short, this book makes explicit many of the unspoken assumptions behind doing good research in ecology, and provides an invaluable resource for meaningful conversations among ecologists.

    Lavishly illustrated with over sixty original artworks, All Yesterdays aims to challenge our notions of how prehistoric animals looked and behaved. As a critical exploration of palaeontological art, All Yesterdays asks questions about what is probable, what is possible, and what is commonly ignored.Written by palaeozoologist Darren Naish, and palaeontological artists John Conway and C.M. Kosemen, All Yesterdays is scientifically rigorous and artistically imaginative in its approach to fossils of the past - and those of the future.

    This eleventh edition has been carefully revised to expand and clarify concepts throughout the text, while adding new material on developing ideas, critical thinking, and time and motion.

    Covered by a dull grey membrane, it resembles a gigantic, convoluted fungus. Its inscrutability has captivated scientists, philosophers and artists for centuries. It is, of course, the human brain. With the help of science we can now begin to understand the extraordinary complexity of the brain's circuits: we can see which nerve cells generate electricity as we fall in love, tell a lie or dream of a lottery win. And inside the 100 billion cells of this rubbery network is something remarkable: you.In this entertaining and accessible book, Robert Winston takes us deep into the workings of the human mind and shows how our emotions and personality are the result of genes and environment. He explains how memories are formed and lost, how the ever-changing brain is responsible for toddler tantrums and teenage angst, plus he reveals the truth behind extra-sensory perception, déjà vu and out-of-body experiences. He also tells us how to boost our intelligence, how to tap into creative powers we never knew we had, how to break old habits and keep our brain fit and active as we enter old age.The human mind is all we have to help us to understand it. Paradoxically, it is possible that science may never quite explain everything about this extraordinary mechanism that makes each of us unique.

    A house cast in concrete. The London Underground map with all the station names changes - the Circle Line stations are comedians, the Northern Line stations are philosophers. A tent embroidered with the names of everyone the artist who set up the tent has ever slept with. But what does it all mean? What is Modern Art? Why do we like/hate it? Can anybody do it? Is it always modern? Who started it? In this refreshing and extremely accessible book Matthew Collings tells the story of modern art and our modern attitude to it. It combines hard information on major artists and movements - what really happened - with ordinary reflections: modern art is intimidating and unfathomable to many but Matthew Collings cuts through this barrier by asking all the kinds of questions many of us will have asked and been puzzled by. He will compare Goya to Duchamp and Picasso, Rothko to Yves Klein; he will look at the role of African tribal art in the rise of Modernism and Punk Rock in the rise of Post-Modernism. This will become a classic book of its kind, quirky, culty and great fun.

    Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism―the distillation of larger scientific or aesthetic concepts into smaller, more tractable components―has been used by scientists and artists alike to pursue their respective truths. He draws on his Nobel Prize-winning work revealing the neurobiological underpinnings of learning and memory in sea slugs to shed light on the complex workings of the mental processes of higher animals.In Reductionism in Art and Brain Science, Kandel shows how this radically reductionist approach, applied to the most complex puzzle of our time―the brain―has been employed by modern artists who distill their subjective world into color, form, and light. Kandel demonstrates through bottom-up sensory and top-down cognitive functions how science can explore the complexities of human perception and help us to perceive, appreciate, and understand great works of art. At the heart of the book is an elegant elucidation of the contribution of reductionism to the evolution of modern art and its role in a monumental shift in artistic perspective. Reductionism steered the transition from figurative art to the first explorations of abstract art reflected in the works of Turner, Monet, Kandinsky, Schoenberg, and Mondrian. Kandel explains how, in the postwar era, Pollock, de Kooning, Rothko, Louis, Turrell, and Flavin used a reductionist approach to arrive at their abstract expressionism and how Katz, Warhol, Close, and Sandback built upon the advances of the New York School to reimagine figurative and minimal art. Featuring captivating drawings of the brain alongside full-color reproductions of modern art masterpieces, this book draws out the common concerns of science and art and how they illuminate each other.