How I Raised Myself From Failure to Success in Selling


Frank Bettger - 1947
    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

Riding Shotgun: The Role of the COO


Nathan Bennett - 2006
    In fact, it has been argued that the number two position is the toughest job in a company. COOs are typically the key individuals responsible for the delivery of results on a day-to-day, quarter-to-quarter basis. They play a critical leadership role in executing the strategies developed by the top management team. And, in many cases, they are being groomed to be—or are actually being tested as—the firm's CEO-elect. Despite all this, the COO role has not received much attention.Riding Shotgun: The Role of the COO provides a new understanding of this little-understood role. The authors—a scholar and a consultant—develop a framework for understanding who the COO is, why a company would want to create this position, and the challenges associated with successful performance in the COO role. Drawing heavily on a number of first-person accounts from CEOs and other top executives in major corporations, the authors have developed a set of strategies or principles to inform individuals who aspire to serve in such a position. The executives who share their experiences in this book are from some of the most established and important companies in today's economy: AirTran; American Standard Companies; Amgen; Adobe Systems, Inc.; Autodesk, Inc; eBay; Heidrick & Struggles; InBev; Kohlberg Kravis Roberts & Company; Mattel, Inc; Motorola; PepsiCo; Raytheon Company; Starbucks; and many others. Excerpts from the Book:On focusing on success"The primary goal I set for myself on how I define what success looks like for me is am I working at a company that matters? Am I working with somebody who I think affects positive change? Am I providing a benefit to my family? Am I enjoying myself? Why would I put a limitation on my enjoyment? There is an old view on Wall Street that says, 'They love you until they don't.' I am going to stay happy until I am not."—Dan Rosensweig, COO Yahoo!On the relationship between the CEO and COO"Deep down, you have to trust each other and you have to like each other. If you don't like each other, and/or don't trust each other, it may work, kind of, but it will be at a fifty percent level at best."—Craig Weatherup, Director, Starbucks, and former Chairman, PepsiOn the challenges of transitioning into the COO role"If you can't conceptualize the strategic objectives or help drive that or participate in that, I don't think you are going to succeed. But, equally, if you can't translate that into an executable plan, you are not going to succeed either."—Shantanu Narayen, COO, Adobe SystemsAdditional Quotes:"Miles & Bennett tackle an important and drastically under-researched area: the role, personalities, fit and success factors of COOs. We've seen several COOs who have been total winners, but it's striking how different the models of success can be depending on role, personal competencies, business situation/cycle/type, team strengths, and CEO strengths. The authors have done a very nice job of tying all of this together."—Jim Williams, Partner, Texas Pacific Group"The lessons reported in this book will be very useful to Boards, Heads of Human Resources and CEOs as they consider succession planning and organizational design."—Dale Morrison, President & Chief Executive Officer, McCain Foods Limited"The job of COO is becoming more important as companies and their boards look internally for succession alternatives. One question they face: Will the organization continue to run as the number 2 becomes the number 1? Riding Shotgun will help answer this and many more questions about the COO role in today's corporate structure."—John Berisford, Senior Vice President, Human Resources, The Pepsi Bottling Group"The COO plays a critical leadership role in most businesses, but its particularly true in the natural resources

Trump: The Art of the Deal


Donald J. Trump - 1987
    I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

The Misfit's Manifesto


Lidia Yuknavitch - 2017
    It’s a shameful word, a word no one typically tries to own. Until now.Lidia Yuknavitch is a proud misfit. That wasn’t always the case. It took Lidia a long time to not simply accept, but appreciate, her misfit status. Having flunked out of college twice (and maybe even a third time that she’s not going to tell you about), with two epic divorces under her belt, an episode of rehab for drug use, and two stints in jail, she felt like she would never fit in. She was a hopeless misfit. She’d failed as daughter, wife, mother, scholar—and yet the dream of being a writer was stuck like “a small sad stone” in her throat.The feeling of not fitting in is universal. The Misfit’s Manifesto is for misfits around the world—the rebels, the eccentrics, the oddballs, and anyone who has ever felt like she was messing up. It’s Lidia’s love letter to all those who can’t ever seem to find the “right” path. She won’t tell you how to stop being a misfit—quite the opposite. In her charming, poetic, funny, and frank style, Lidia will reveal why being a misfit is not something to overcome, but something to embrace. Lidia also encourages her fellow misfits not to be afraid of pursuing goals, how to stand up, how to ask for the things they want most. Misfits belong in the room, too, she reminds us, even if their path to that room is bumpy and winding. An important idea that transcends all cultures and countries, this book has created a brave and compassionate community for misfits, a place where everyone can belong.

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com


Aaron Ross - 2011
    This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

Get More Referrals Now!


Bill Cates - 2004
    Using Cates's easy-to-master referral-based selling techniques, readers:Work less and earn more by getting existing customers to work for them generating high-quality referralsTurn every business contact into a relationship and every relationship into a sales success story

The Sell


Fredrick Eklund - 2015
    

The Greatest Salesman in the World


Og Mandino - 1968
    If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.What you are today is not important... for in this  runaway bestseller you will learn how to change your life by applying the secrets you are about to  discover in the ancient scrolls.

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential


Greg Crabtree - 2011
    It shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue.

Winners Dream: A Journey from Corner Store to Corner Office


Bill McDermott - 2014
    

The Sum Of All Sins


Mark Sennen - 2018
    A terrible secret. A shocking murder.Catherine and her husband move from London to a remote farm in Devon, hoping to forget their troubles and make a fresh start, but escaping the past isn't always so easy. When Catherine discovers her husband has been keeping a secret from her, and a friend turns up desperate for help, she is soon regretting ever leaving the bright lights of the city behind.

Gangsters' Wives (Underworld UK)


Tammy Cohen - 2010
    But what lies behind every bad man? Gangsters' Wives tells the side of the story you didn't know - what it's like to live with Britain's most lawless men, from the women who married them. Devoted mum-of-three Judy Marks was imprisoned alongside her husband, notorious drug smuggler Howard Marks; while Flanagan, the first ever Page Three girl, found herself splashed across the papers as the fiancée of legendary East End villain Reggie Kray. Jenny Pinto, wife of gangster Dave Courtney, has given the police keys to their house to stop them breaking down the front door. In ten funny, moving, searingly honest first-person accounts, Gangsters' Wives tells you all you ever wanted to know about the lives and loves of the women who are, quite literally, married to the mob.