In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines eight inventions--clocks, steel rails, copper communication cables, photographic film, light bulbs, hard disks, scientific labware, and silicon chips--and reveals how they shaped the human experience. Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer. She describes, among other things, how our pursuit of precision in timepieces changed how we sleep; how the railroad helped commercialize Christmas; how the necessary brevity of the telegram influenced Hemingway's writing style; and how a young chemist exposed the use of Polaroid's cameras to create passbooks to track black citizens in apartheid South Africa. These fascinating and inspiring stories offer new perspectives on our relationships with technologies.Ramirez shows how materials were shaped by inventors, but also how those materials shaped culture, chronicling each invention and its consequences--intended and unintended. Filling in the gaps left by other books about technology, Ramirez showcases little-known inventors--particularly people of color and women--who had a significant impact but whose accomplishments have been hidden by mythmaking, bias, and convention. Doing so, she shows us the power of telling inclusive stories about technology. She also shows that innovation is universal--whether it's splicing beats with two turntables and a microphone or splicing genes with two test tubes and CRISPR.

    All who read The Act of Creation will find it a compelling and illuminating book.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    Ecological design intelligence -- effective adaptation to and integration with nature's processes -- can be applied at all levels of scale, creating revolutionary forms of buildings, landscapes, cities, and technologies.The authors weave together case studies, personal anecdotes, images, and theory to provide a thorough treatment of the concept of ecological design. In the process, they present and explain a series of design principles that can help build a sustainable world with increased efficiency, fewer toxics, less pollution, and healthier natural systems.

    Students are brought to a level of understanding that will enable them to read much of the current literature on new devices and applications.

    Three Guides in One! Identification, Values, Lapidary UsesDesigned with beginners in mind, yet filled with valuable technical information for advanced collectors, "Collecting Rocks, Gems and Minerals" takes you from being just someone who appreciates rocks to a true "collector."Easy-to-use, quick reference format arranged by category and color of stoneCovers both lapidary and mineral display materialsProvides values and tips for locating, buying and collectingIncludes organics such as amber, bone, coral, pearl and shellLists chemical group, system, hardness, opacity, fracture, specific gravity and moreContains more than 650 full-color photosForeword by Johann Zenz, world renowned agate expert, author and lecturer

    Life remains the only way to make life. Are we still missing a vital ingredient in its creation?      Like Richard Dawkins' The Selfish Gene, which provided a new perspective on how evolution works, Life on the Edge alters our understanding of our world's fundamental dynamics. Bringing together first-hand experience at the cutting edge of science with unparalleled gifts of explanation, Jim Al-Khalili and Johnjoe Macfadden reveal that missing ingredient to be quantum mechanics; the phenomena that lie at the heart of this most mysterious of sciences. Drawing on recent ground-breaking experiments around the world, each chapter in Life on the Edge engages by illustrating one of life's puzzles: How do migrating birds know where to go? How do we really smell the scent of a rose? How do our genes copy themselves with such precision? Life on the Edge accessibly reveals how quantum mechanics can answer these probing questions of the universe. Guiding the reader through the rapidly unfolding discoveries of the last few years, Al-Khalili and McFadden communicate the excitement of the explosive new field of quantum biology and its potentially revolutionary applications, while offering insights into the biggest puzzle of all: what is life? As they brilliantly demonstrate in these groundbreaking pages, life exists on the quantum edge.

    Bayesian statistics is taught in most first-year statistics classes across the nation, but there is one major problem that many students (and others who are interested in the theorem) face. The theorem is not intuitive for most people, and understanding how it works can be a challenge, especially because it is often taught without visual aids. In this guide, we unpack the various components of the theorem and provide a basic overview of how it works - and with illustrations to help. Three scenarios - the flu, breathalyzer tests, and peacekeeping - are used throughout the booklet to teach how problems involving Bayes Theorem can be approached and solved. Over 60 hand-drawn visuals are included throughout to help you work through each problem as you learn by example. The illustrations are simple, hand-drawn, and in black and white. For those interested, we have also included sections typically not found in other beginner guides to Bayes Rule. These include: A short tutorial on how to understand problem scenarios and find P(B), P(A), and P(B|A). For many people, knowing how to approach scenarios and break them apart can be daunting. In this booklet, we provide a quick step-by-step reference on how to confidently understand scenarios.A few examples of how to think like a Bayesian in everyday life. Bayes Rule might seem somewhat abstract, but it can be applied to many areas of life and help you make better decisions. It is a great tool that can help you with critical thinking, problem-solving, and dealing with the gray areas of life. A concise history of Bayes Rule. Bayes Theorem has a fascinating 200+ year history, and we have summed it up for you in this booklet. From its discovery in the 1700’s to its being used to break the German’s Enigma Code during World War 2, its tale is quite phenomenal.Fascinating real-life stories on how Bayes formula is used in everyday life.From search and rescue to spam filtering and driverless cars, Bayes is used in many areas of modern day life. We have summed up 3 examples for you and provided an example of how Bayes could be used.An expanded definitions, notations, and proof section.We have included an expanded definitions and notations sections at the end of the booklet. In this section we define core terms more concretely, and also cover additional terms you might be confused about. A recommended readings section.From The Theory That Would Not Die to a few other books, there are a number of recommendations we have for further reading. Take a look! If you are a visual learner and like to learn by example, this intuitive booklet might be a good fit for you. Bayesian statistics is an incredibly fascinating topic and likely touches your life every single day. It is a very important tool that is used in data analysis throughout a wide-range of industries - so take an easy dive into the theorem for yourself with a visual approach!If you are looking for a short beginners guide packed with visual examples, this booklet is for you.

    When you modify your mind, you make changes to the operating system at your core and change your personal trajectory. And when you make a persistent occupation of this endeavor, you become the architect of your own character.”Designing the Mind: The Principles of Psychitecture is your digital handbook for mastering your own psychological software, one algorithm at a time. It is a psycho-philosophical self-development book that makes the bold claim that the human condition as you know it – is optional. That it is possible for you to unplug from your own mind, examine it from above, and modify the very psychological code on which you operate, permanently altering its limiting default patterns. Whether fear prevents you from pursuing your ambitions, jealousy ruins your relationships, distractions rule your life, or you have an inner critic whose expectations you are never able to meet, the psychitectural framework will enable you to understand and rewire the hidden patterns behind your biases, habits, and emotional reactions. DTM will be your handbook for mastering your behavior, cognition, and emotions, and terraforming your mind into a truly delightful place to reside.Buy it now at designingthemind.org/book

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    Within the past ten years, however, mathematicians have proven that they hold the key to unlocking the mysteries of our world--and ourselves. In The Mathematics of Life, Ian Stewart provides a fascinating overview of the vital but little-recognized role mathematics has played in pulling back the curtain on the hidden complexities of the natural world--and how its contribution will be even more vital in the years ahead. In his characteristically clear and entertaining fashion, Stewart explains how mathematicians and biologists have come to work together on some of the most difficult scientific problems that the human race has ever tackled, including the nature and origin of life itself.

    Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

    In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist