Product Research 101: Find Winning Products to Sell on Amazon and Beyond


Renae Clark - 2015
    If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

The Millionaire Map: The Ultimate Guide to Creating, Enjoying, and Sharing Wealth


Jim Stovall - 2013
    Trump On the heels of the best-selling success of The Ultimate Gift and the major motion picture from 20th Century Fox based on that book, Jim Stovall brings you The Millionaire Map. "This is the book I wished was available 30 years ago when I was desperate and broke with only a dream of one day being a millionaire. Now, as a multimillionaire, I want to share the wisdom I've gained from the journey and provide other travelers with a map to guide them on their journey." -- Jim StovallThe Millionaire Map Reveals:You can't expand your wallet until you expand your mind.Becoming a millionaire is not just about all the things you want to have, but it's about the things you want to do and give.In order to climb to the financial peak, you've got to crawl out of the valley of debt.You will either voluntarily control your money now, or it will force its control on you later.The vast majority of people never arrive at their destination-not because they don't have what it takes but because they don't manage what they have.

Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow


Michael Moe - 2006
    My objective is to identify and invest in what I call the stars of tomorrow—the fastest growing, most innovative companies in the world.” Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992, when its market cap was $220 million. Today, its market cap is $23 billion. Lucky? Maybe a little. Art or science? Both. For more than fifteen years Moe has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now, in his first book, Moe shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants. He forecasts the areas with the greatest potential for growth, including peer-to- peer networking, nanotechnology, and alternative energy. And he explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Ironically, while the opportunities for outsized returns for investors lie in identifying early-stage growth companies, large investment banks are driven by the economics of trading volume and therefore generally ignore the stars of tomorrow. If you are looking to invest in tomorrow’s winners it’s unlikely you will find them by reading Wall Street research. Mainly, Wall Street is focused on reporting on companies everybody already knows about. Coincidentally, to identify and invest in tomorrow’s stars, you are unlikely to be battling Wall Street’s finest—they aren’t there. Throughout the book Moe includes interviews with some of the biggest names in business—from Howard Schultz and Bill Campbell to Vinod Khosla and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow. For Wall Street insiders and individual investors alike, Finding the Next Starbucks is an indispensable guide to spotting growth opportunities.

Trust Me, I'm Lying: Confessions of a Media Manipulator


Ryan Holiday - 2012
    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

Good Is the New Cool: Market Like You Give a Damn


Afdhel Aziz - 2016
    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Tribe of Millionaires: What if one choice could change everything?


David Osborn - 2019
    Traveling to a tropical island with the mysterious "Tribe of Millionaires," Ethan finds his whole approach to business and life shifting with each lesson.The more time Ethan spends with the enigmatic members of the tribe, the more he comes to realize that the answers he seeks are, as they are for all of us, hidden in plain sight.

Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit


Pia Silva - 2017
    It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising • How to stand out from the competition and stop being a me-too brand • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients • How to charge more than your competitors and still win the business • How to price your services to achieve freedom This isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success. REVIEWS "Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can’t wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you." - JULIA PIMSLEUR, Author of Million Dollar Women and founder of Little Pim Badass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read. - DIANE DIRESTA, Author of Knockout Presentations and founder of Diresta Communications Pia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we’re all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish.

Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow


John Lamerton - 2017
    HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself


Erik Deckers - 2010
    It shows how to integrate online and offline networking to supercharge both personal and professional connections.

The Trade Off


Louise Maniscalco - 2014
    Joyce Brown, President of Fashion Institute of Technology Go behind the window displays.  Behind the racks.  Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim.  And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies.  She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside.  A single mom to a special needs child, she needs her high-pressure job to care for her family.  And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself.  With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off?  “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com

Steve Jobs: The Life, Lessons & Rules for Success


Influential Individuals - 2018
    Steve Jobs is one of these.The mythology around the man is so strong that even six years after his death he still dominates online discussion. With his passing, we have lost one of the greatest innovators of our time.Jobs wasn't just a successful businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design. His actions echoed across industry lines: He shook up the music business, provided the vision behind Pixar and forever altered the way we experience computing. Along the way, he built Apple up into one of the most valuable corporations in the world.Quite a run. He will be missed.This book takes a look at his life. From adoption at birth, to his eventual death in 2011 - including his many successes and failures along the way. The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. *INCLUDING* Steve Jobs' 10 Principles for a Successful Life Don't wait - get your copy today!

Search Engine Optimization (SEO) Secrets


Danny Dover - 2010
    This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences

Writing on the Wall: Social Media - The First 2,000 Years


Tom Standage - 2013
    Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon.From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries. With the rise of newspapers in the nineteenth century, then radio and television, “mass media” consolidated control of information in the hands of a few moguls. However, the Internet has brought information sharing full circle, and the spreading of news along social networks has reemerged in powerful new ways.A fresh, provocative exploration of social media over two millennia, Writing on the Wall reminds us how modern behavior echoes that of prior centuries-the Catholic Church, for example, faced similar dilemmas in deciding whether or how to respond to Martin Luther's attacks in the early sixteenth century to those that large institutions confront today in responding to public criticism on the Internet. Invoking the likes of Thomas Paine and Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated: the tension between freedom of expression and censorship; whether social media trivializes, coarsens or enhances public discourse; and its role in spurring innovation, enabling self-promotion, and fomenting revolution. As engaging as it is visionary, Writing on the Wall draws on history to cast new light on today's social media and encourages debate and discussion about how we'll communicate in the future.

Real Estate Investing: How to Flip a House as a Real Estate Investor


William Johnson - 2012
    Topics covered include Investor Objectives, Building Your Team, Finding Wholesale Buyers, Finding Motivated Sellers, Finding Wholesale Properties, Deal Analysis, Negotiating With Sellers and Buyers, Making Offers, Contract Clauses, Marketing Your Deals, and Closings and Getting Paid. If you want to flip a house or see yourself flipping properties for a living, this ebook will teach you the basics of how to wholesale a house, also known as flipping houses. For the price it's a no-brainer, get it today and get started.

Hard Core Poor - a book on extreme thrift


Kelly Sangree - 2014
    I hope it helps you too!