But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    'Manslations' is an hilarious - and honest - guide for women about what men say, who they are, and why they behave the way they do.

    Magnesium is an element that is one of the main building blocks of the body. It is involved in hundreds of body and cellular processes. Yet the great majority of Americans are deficient in magnesium. Because magnesium is essential for normal nerve, muscle, and blood vessel functioning, magnesium deficiency leads to a multiplicity of medication conditions, first and foremost migraine headaches and high blood pressure. The Magnesium Solution for Migraine Headaches explains how magnesium deficiency leaves people vulnerable to migraine attacks, how to use magnesium to overcome this vicious condition, how magnesium is safer and as effective as many prescription drugs, the best types of magnesium products to use, and the dosages that are appropriate for men and women of different ages. Dr. Jay S. Cohen is nationally renowned for his work on avoiding medication side effects via the use of better and safer natural therapies.

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Drawing on the same expertise that brings Olympic athletes and Hollywood stars to her nutrition clinic in London, Dr. Gillian McKeith lays out a 28-day plan for flushing away bad habits and establishing new eating patterns that will keep you thin and healthy for life. Packed with detailed eating plans, practical tips, relevant nutritional information, strategies for avoiding backtracking, and lush, full- color photographs, Slim for Life is the all-in-one road map to a whole new you.

    In this book, you will find what diseases and conditions are caused by inflammation, which foods reduce inflammation and which foods contribute to inflammation, and how to tweak today's diets to make them anti-inflammatory. Over 60 million Americans suffer from cardiovascular disease and over 20 million Americans suffer from asthma - two conditions thought to be affected, if not caused, by inflammation. Many Newsweek articles have been dedicated to this topic, including 'Quieting a Body's Defenses' by Anne Underwood, in 2005. New York Times best-selling author Andrew Weil dedicated a portion of his new book, Healthy Aging, to a discussion of inflammation, its role in diseases, and the use of diet to control ageing.

    As the first male supermodel, Cameron Alborzian had a life that many dream of—traveling the globe, working with the most prestigious designers in the world, partying with celebrities, and appearing in major ad campaigns and cultural landmarks like Madonna's "Express Yourself" video. But his real achievement came when he decided to leave the material world of high fashion and investigate the ancient art of Ayurvedic healing. What he learned changed his life, and, after years of study, he now works with everyone from Hollywood celebrities to executives of international corporations to bring balance, improved health, and inner peace to their busy lives. The tools he provides for his clients are now available to all with The Guru in You.Most of us will never have a live-in guru, but Yogi Cameron provides the next best thing: an easy-to-follow program, guiding you to better health and happiness. The Guru in You lays the foundation for change, helping us identify our unhealthy patterns and set our intentions. It then provides you with a customizable plan. Whatever your body type and temperament, Yogi Cameron offers diet, supplements, breathing exercises, and yoga tailored just for you. This is not a one-size-fits all program but an invitation to develop a practice that you'll take with you for the rest of your life.Yogi Cameron teaches us the ancient wisdom that we all have the power to heal ourselves. By developing a practice that works for your individual needs, you will forever improve how you eat, sleep, work, and exercise.Yogi Cameron invites us to discover what he has learned firsthand: the material world will not bring sustainable happiness, but we can all find joy if we pursue a meaningful path toward balancing our body and mind. With this book, you can be guided by the guru in you.

    This work is the result of those requests. It is full of controversial claims, so be warned. I truly believe that if people follow the handful of principles in this short read, they will improve their health and change their lives.

    Ideal for runners, personal trainers, coaches, and students, The Complete Running and Marathon Book features detailed anatomical artworks, user friendly step-by-step sequences, advice on optimum techniques and injury prevention, as well as guidance on running psychology.

    A comprehensive guide to preparing for and hiking the Appalachian Trail

    Not only do they have equal parental leave for men and women, free higher education and trains that run on time, but they burn more candles per household than anywhere else.So nobody knows more about happiness - what the Danes call lykke - than Meik Wiking, CEO of the Happiness Research Institute in Copenhagen and author of the bestselling sensation The Little Book of Hygge . But he believes that, whilst we can certainly learn a lot from the Danes about finding fulfilment, the keys to happiness are actually buried all around the globe.In this captivating book, he takes us on a treasure hunt to unlock the doors to inner fulfilment. From how we spend our precious time, to how we relate to our neighbours and cook dinner, he gathers evidence, stories and tips from the very happiest corners of the planet. This is the ultimate guide to how we can all find a little more lykke in our lives.Meik Wiking is the CEO of The Happiness Research Institute in Copenhagen and is one of the world's leading experts in happiness. Committed to understanding happiness, subjective well-being and quality of life, Meik works with countries across the world to discover and explore global trends of life satisfaction. Only someone absolutely dedicated to happiness sits in coffee shops across the world counting peoples' smiles!His first book, The Little Book of Hygge, became an international bestseller and will soon be published in 31 countries.

    When one of his release sites was raided by a golden eagle, he managed to save a peregrine chick, and decided to make an improbable two-thousand-mile trip with the surviving young falcon, Dolly. From the Canadian border to the Gulf of Mexico, following the autumnal migration of waterfowl, O'Brien taught her to hunt as a wild falcon would, in the hopes of releasing her into the natural world. The Rites of Autumn is the riveting account of their incredible journey. (51/2 X 81/4, 208 pages, map)

    He was doing a public access show up north when MTV heard about him and brought him to New York to see what he could do in the big city. Tom became an instant smash, slicing up dead raccoons on stage, introducing his parents to Monica Lewinsky in the middle of the night, and pioneering a type of shocking humor that begat Jackass, Fear Factor, and other reality shows.In the next few years, Tom starred in the hilarious Road Trip and three other movies (Freddy Got Fingered, Stealing Harvard, and Charlie’s Angels), married and divorced Drew Barrymore, and recorded his surgery for testicular cancer in a well-received, hysterical, and oddly moving documentary for MTV. But the fearless Canadian with the outrageous sense of humor, hit show, and tabloid-hyped marriage got a taste of the darker side of Hollywood, too, as the media that made him the toast of Tinseltown cut him down to size in the wake of his divorce, illness, and some professional bumps in the road.Hollywood Causes Cancer not only tells the full story of Tom’s wildly entertaining trip to celebrity but is also an absorbing and even revelatory look at a dramatic, excessive, ruthless place called Hollywood, and how one man survived his journey into the heart of it all.

    In Slap Shot Original, Dave Hanson gives readers not only a behind the scenes look at what life was like on the set during the filming of the classic movie, but also treats them to stories from the actors and players themselves.