When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    Being able to make complicated strategies become simple philosophies, Samuel has earned a reputation for being one of the most inspiring investors in the U.K.

    

    Making one attempt after another, you fail and continue to fail, and it seems there’s no way to make the change stick for longer than a couple of weeks. Perhaps… except some people somehow manage to stick to their resolutions in the long term and their lives do get better — permanently. What makes the difference between those superheroes and “mere mortals”? More importantly, can the “mortals” acquire those superpowers, or should they accept that they’ll never be able to permanently change their lives? Written by bestselling author, Martin Meadows, This Time Will Be Different: A Short Book on Making Permanent Changes goes through a 4-step process called STAR that will take you on a journey, from the moment you introduce a new change, all the way to how to live your life after you’ve successfully implemented it. Designed to be a short read packed with practical advice, you can finish the entire book in just one or two sittings and quickly begin to implement it in your own life. Here are just some of the things you’ll learn from the book: - One motivator you might not have thought about that can mean the difference between failure and success. Don’t proceed any further until you learn about it… - What motivational links are and why they’re crucial if you want to introduce permanent changes. This unique concept alone can be enough to successfully implement a change in the long term. - How to gain traction when implementing new changes. Discover CCC, a 2-step process designed to help you undergo an identity shift that leads to a permanent change. - 5 tools to help you persevere when you’re struggling to stick to your new resolution. That’s when most people give up. Avoid their fate by applying the strategies discussed in this chapter. - 3 core principles to live your success. It’s not only about reaching success; it’s also about maintaining it, which is often trickier than achieving it. Learn how to ensure permanent, long-term success. If you’re tired of consistently unsuccessful attempts and itch for a permanent positive change in your life, buy this book now and learn how to finally make this time different!

    Charting the controversy that has always dogged the publication — from its flirtation with fascism in the 1930s to its fractious relationship with celebrities today, Addison explains how the divisive paper has shaped British journalism and, indeed, Britain itself.With colorful portraits of rambunctious life behind the masthead (discover why one corridor is dubbed "scary" by staffers), Mail Men includes fascinating biographical details of key figures in the history of the paper — including idiosyncratic boss Paul Dacre, unrivaled moral arbiter for Middle England and the highest paid newspaper editor in the U.K.Drawing on interviews with over 100 of the paper’s journalists, past and present — as well as fans, victims, and critics — this is the uncut story of the Mail Men who created and ran the paper, and the underlings who were expected to give their lives to this peculiarly British institution.

    Why are experts so bad at making predictions? Why do rich people take outsized risks to reach for money they don't need? Is America's manufacturing base really dwindling? What did we learn about risk after 9/11? Those questions and many more are tackled in these 21 irreverent and contrarian essays, which will have readers thinking differently about the conventional wisdom.

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Regularly priced at $5.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you ever wondered if there was some sort of mental edge you could get to both get and retain wealth? Is there a certain way you need to think and react to amass what the truly rich do? Is it possible to tap into these secrets and score big in life?Being able to find financial opportunity is one thing, but it takes a definite mindset of money psychology to create it where there seems none available. Download this book TODAY and: Learn About The Psychology Of Money. Discover The Secrets To Becoming Rich By Thinking Rich. Learn How To Reduce Expenses. Learn Ways To Increase Income. Learn About Stock Investing. Find Out The Value Of Technical And Fundamental Stock Analysis. Are you willing to jump in and start a business? Can you see yourself venturing into high paid fields in order to get your financial golden ticket? Download this book NOW and: Learn How To Become An Entrepreneur. Learn The Specifics To Starting A Small Business. Find Out How To Succeed In Sales And Marketing. Learn How To Get The Attitude And Confidence It Takes To Make It Big. Learn To Manage Your Time And Give It Value. Learn How To Be Patient And Smart With Your Investments. If you have the desire to be massively wealthy then learn what it takes to reach that goal. Download this book TODAY and start a true path to financial freedom! Download your copy today! To order, click the BUY button and download your copy right now!Tags: Become Rich, Becoming rich, psychology of money, thinking rich, rich, success, entrepreneur

    Len Goodman tells all about his new-found fame, his experiences on Strictly Come Dancing, and also on the no.1 US show Dancing with the Stars and his encounters with the likes of Heather Mills-McCartney and John Sergeant. But the real story is in his East End roots. And Len's early life couldn't be more East End. The son of a Bethnal Green costermonger he spent his formative years running the fruit and veg barrow and being bathed at night in the same water Nan used to cook the beetroot. There are echoes of Billy Elliot too. Though Len was a welder in the London Docks, he dreamt of being a professional footballer, and came close to making the grade had he not broken his foot on Hackney Marshes. The doctor recommended ballroom dancing as a light aid to his recovery. And Len, it turned out, was a natural. At first his family and work mates mocked, but soon he had made the final of a national competition and the welders descended en masse to the Albert Hall to cheer him on. With his dance partner, and then wife Cheryl, Len won the British Championships in his late twenties and ballroom dancing became his life. Funny and heart-warming, Len Goodman's autobiography has all the honest East End charm of Tommy Steele, Mike Read or Roberta Taylor.

    Craig Weber provides managers and team leaders with the communication tools they need to ensure that the team remains on track even when dealing with its most troublesome issues, responds to tough challenges with greater agility and skill, and performs brilliantly in circumstances that incapacitate less disciplined teams.Craig Weber is an international consultant specializing in team and leadership development.

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    

    Traditional, effective and fast to implement, these 9 habits change the way you live instantly. A "must have" book that challenges all the rules of the game and establishes a new approach towards life. This smooth and short read, with each habit supported by scientific facts, changes your life with the breath-taking and real life daily secrets of the billionaire!

    Did you know Barbie's full name is Barbara Millicent Roberts. Did you know that if you're looking for a job, the application and resume are not nearly as important as a reference. In fact ...... knowing someone who works at the company increases your chances of getting an interview and makes you 40% more likely to get the job over someone with a fancier resume. If you learnt anything in the last few lines you're going to learn a bunch more in the next 3666 facts. This book is a 3 in 1 compilation of our previous best selling fact series. It's full of interesting information that you can whip out in any conversation. You'll never be lost for words and always have the perfect ice breaker. ★You're going to learn more about the world you live in & some of the topics include:★ -Science -Economics -Human Anatomy -Animal Species -Space And many, many More! What’re you waiting for? Knowledge is power! Come on in and we’ll delve into the interesting and fascinating facts about the world around us. Scroll up and click the ‘add to cart’ button now! Get the e-book absolutely FREE when you get the paperback!