None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including:    - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West?    - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority?    - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world.

    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

    The lectures lead a startling voyage into the human mind, explaining not only how the various aspects of your memory operate, but the impact memory has on your daily experience of life.The various memory systems provide the continuity of consciousness that allows the concept of "you" to make sense, creating the ongoing narrative that makes your life truly yours. Without those systems and the overall experience of memory they make possible, you would have no context for the most crucial decisions of your life. You would have to make—without the benefit of experience and knowledge—the decisions that determine not only your quality of life, but your very survival. And your ability to learn, or even to form the personality that makes you unique, would similarly be set adrift.Course Lecture Titles24 Lectures, 30 minutes per lecture 1.Memory Is a PartyUsing the metaphor of a party whose “guests” include the different components of the complex interactions that make up memory, Professor Joordens introduces you to several kinds of memory—including episodic, semantic, and procedural—to arrive at an initial understanding of the variety of processes at work in human “memory.”2. The Ancient “Art of Memory”Techniques to embed and retrieve memories more easily—so-called mnemonic strategies—date back at least to classical Greece. See how one such technique—the Method of Loci—can help improve the episodic memory you depend on to recall a group of items such as grocery or to-do lists.3. Rote Memorization and a Science of ForgettingIs a mnemonic strategy always the most useful? Examine rote memorization and how it differs from mnemonics. Also, get an introduction to the work of Hermann Ebbinghaus, whose 19th-century experiments in remembering and forgetting marked the first scientific examination of memory.4. Sensory Memory—Brief Traces of the PastBegin a deeper discussion of the different kinds of memory, beginning with sensory memory and how its brief retentive power lets you switch from one stimulus to another—and even gives you your sense of “the present moment.” Here, the focus is on iconic (or visual) memory and its auditory counterpart, echoic memory.5. The Conveyor Belt of Working MemoryPlunge into the mental processes that allow you to work with information, often with the goal of solving a problem. You learn that these processes can also be used to keep information briefly “in mind,” though they require effort and are prone to interference.6. Encoding—Our Gateway into Long-Term MemoryHow does information make its way from your temporary working memory into long-term memory so you can access it again when you need it? This introduction to encoding explains the process and offers useful tips for improving your own recall.7. Episodic and Semantic Long-Term MemoryStrengthen your grasp of how these two key memory systems function. You explore the relationship between them with analogies that range from the job requirements of London taxi drivers to the famed “holo-deck” of the Star Trek television series.8. The Secret Passage—Implicit MemoryEncounter still another category of memory—a way in which your experiences can enter long-term memory without the kind of “effortful encoding” discussed earlier. You learn why this sort of memory creation is vitally important, yet also unreliable as a substitute for conscious effort.9. From Procedural Memory to HabitIn this lecture, you see that your memory for procedures is useful not only in the “muscle memory” of physical skills, but also in cognitive processes. Also, learn about constructivist learning, in which the explicit structure of a procedure—which is usually taught verbally—instead is learned implicitly during exploratory practice.10. When Memory Systems Battle—Habits vs. GoalsWhat happens when implicit or procedural memories become so powerful they seize control? In this examination of the tenacity of habits, learn how and why habits are formed and what steps might be useful in changing them, or at least regaining control.11. Sleep and the Consolidation of MemoriesDoes sleep play a role in strengthening memories of your experiences during the day? Gain a sense of the latest research about a subject that is difficult to study as you explore the relationship between sleep and memory, including the possible link between specific sleep stages and specific kinds of memory.12. Infant and Early Childhood MemoryHow does the maturation of memory fit into a child’s overall brain development? Gain invaluable and surprising insights into the month-by-month and year-by-year development of a child’s capacity for memory, beginning in the womb and continuing on with its dramatic development after entry into the world.13. Animal Cognition and MemoryDoes an elephant really never forget? Expand your study of memory to investigate the extent to which the mysterious abilities of humans may also exist in animals and, if so, how they might differ from our own.14. Mapping Memory in the BrainAlmost two decades since its revolutionary appearance, fMRI—functional magnetic resonance imaging—is allowing researchers to watch the living human brain at work, with no harm or discomfort to the subject. Explore what happens in several areas of the brain as memories are created or retrieved.15. Neural Network ModelsCan computer models mimic the operations of the human brain? Examine the use of neural network modeling, in which biologically inspired models posited by researchers in cognitive neuroscience are advancing our understanding of just how those operations take place.16. Learning from Brain Damage and AmnesiasLeave the world of computers for that of neuropsychology as you focus on the life situations of several patients who have suffered some form of brain injury. You learn how damage to different areas of the brain can have dramatically different impacts on memory and how these patients experience the world.17. The Many Challenges of Alzheimer’s DiseaseIn a lecture that explores one of our most frightening diseases from both the caregiver’s and sufferer’s perspectives, learn how Alzheimer’s progresses, how that progression may be forestalled, and ways in which technology may be able to help through the emerging field of “cognitive prosthetics.”18. That Powerful Glow of Warm FamiliarityWhy does something familiar to us actually feel that way? Discover the sources of familiarity as you are introduced to the concepts of perceptual fluency and prototypes, and explore some surprising ways that those feelings of familiarity can trump other considerations.19. Déjà Vu and the Illusion of MemoryIs déjà vu simply an illusion of memory? If so, can we learn more about memory by trying to understand how this common phenomenon comes about? Examine some of the theories that have 20. Recovered Memories or False Memories?Is episodic memory subject to the same pitfalls as misattributed feelings of familiarity? Can we “remember” things that never took place with the same intensity and certainty as those that did? Gain new insights into what is at stake when long-forgotten “memories” resurface.21. Mind the Gaps! Memory as ReconstructionMetaphors for memory usually reference information storehouses of some kind, such as library stacks or computer hard drives, from which episodic memories are “retrieved.” Learn about the extent to which we actually construct our memories anew each time we summon them and how this explains common memory errors.22. How We Choose What's Important to RememberDoes our brain always make decisions for us about which aspects of our experience to encode for later recall, or can we influence that process ourselves? Learn potentially powerful techniques for influencing the shape of future memories.23. Aging, Memory, and Cognitive TransitionApply a reality check to the popularly held belief that memory naturally declines as we age. Learn what happened when a researcher corrected for the age-related variables long-ignored by traditional testers—and what conclusions we can draw about what lies ahead for us as we grow older.24. The Monster at the End of the BookContemplate the significance of what you’ve learned, with special attention to the common question of whether you can improve your episodic memory—remembering what you want to recall, forgetting what you’d rather not, and making choices about how to achieve a balance.

    Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

    It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerful forces are conspiring to better the lives of billions. An antidote to pessimism by tech entrepreneur turned philanthropist, Peter H. Diamandis and award-winning science writer Steven Kotler. Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. The authors document how four forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems. Abundance establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.Examining human need by category—water, food, energy, healthcare, education, freedom—Diamandis and Kotler introduce dozens of innovators making great strides in each area: Larry Page, Steven Hawking, Dean Kamen, Daniel Kahneman, Elon Musk, Bill Joy, Stewart Brand, Jeff Skoll, Ray Kurzweil, Ratan Tata, Craig Venter, among many, many others.

    The authors are two pioneers: bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one of the world's foremost experts on the causes of Alzheimer’s. They have merged their wisdom and expertise for a bold new understanding of the “three-pound universe” and its untapped potential.In contrast to the “baseline brain” that fulfills the tasks of everyday life, Chopra and Tanzi propose that, through a person’s increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations. “We are living in a golden age for brain research, but is this a golden age for your brain?” they ask. Super Brain explains how it can be, by combining cutting-edge research and spiritual insights, demolishing the five most widespread myths about the brain that limit your potential, and then showing you methods to:-Use your brain instead of letting it use you-Create the ideal lifestyle for a healthy brain-Reduce the risks of aging-Promote happiness and well-being through the mind-body connection-Access the enlightened brain, the gateway to freedom and bliss-Overcome the most common challenges, such as memory loss, depression, anxiety, and obesity Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. In Super Brain, Chopra and Tanzi guide you on a fascinating journey that envisions a leap in human evolution. The brain is not just the greatest gift that Nature has given us. It’s the gateway to an unlimited future that you can begin to live today.

    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

    Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: he starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.And so the first category of explanation is the neurobiological one. A behavior occurs--whether an example of humans at our best, worst, or somewhere in between. What went on in a person's brain a second before the behavior happened? Then Sapolsky pulls out to a slightly larger field of vision, a little earlier in time: What sight, sound, or smell caused the nervous system to produce that behavior? And then, what hormones acted hours to days earlier to change how responsive that individual is to the stimuli that triggered the nervous system? By now he has increased our field of vision so that we are thinking about neurobiology and the sensory world of our environment and endocrinology in trying to explain what happened.Sapolsky keeps going: How was that behavior influenced by structural changes in the nervous system over the preceding months, by that person's adolescence, childhood, fetal life, and then back to his or her genetic makeup? Finally, he expands the view to encompass factors larger than one individual. How did culture shape that individual's group, what ecological factors millennia old formed that culture? And on and on, back to evolutionary factors millions of years old.The result is one of the most dazzling tours d'horizon of the science of human behavior ever attempted, a majestic synthesis that harvests cutting-edge research across a range of disciplines to provide a subtle and nuanced perspective on why we ultimately do the things we do...for good and for ill. Sapolsky builds on this understanding to wrestle with some of our deepest and thorniest questions relating to tribalism and xenophobia, hierarchy and competition, morality and free will, and war and peace. Wise, humane, often very funny, Behave is a towering achievement, powerfully humanizing, and downright heroic in its own right.

    A Model for Successful Influence 2. Characteristics of Influential Agents 3. The Dark Side of Influence 4. Characteristics of Suggestible Targets 5. Influence Tactics-Hard and Soft 6. How to Make the Most of Soft Tactics 7. How Context Shapes Influence 8. Practicing Impression Management 9. Selling and Being Sold10. Delivering Effective Speeches11. Developing Negotiation Skills12. Becoming a Transformational LeaderLectures by Kenneth G. Brown, the University of Iowa.6 audio discs (approximately 6 hr.) : digital ; 4 3/4 in. + 1 course guidebook (iv, 104 pages : illustrations ; 19 cm).

    In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you'll learn:- Why timing can be everything when it comes to making a change - How to turn temptation and inertia into assets - That giving advice, even if it's about something you're struggling with, can help you achieve moreWhether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.

    Using these key traits, the world's most outstanding traders have employed a remarkable mix of strategies to build huge fortunes. Their careers are a how-to manual for anyone who wants to succeed at investing, no matter what the size of their stake. The lives of rich and famous investors are gripping tales of opportunities seized and squandered; of billions won and lost, and won again. And these life stories are also an eye-opening education in the workings of financial markets.The Art of Investing: Lessons from History's Greatest Traders profiles over 30 men and women at the pinnacle of the investing field, including Warren Buffett, Ray Dalio, John Bogle, Peter Lynch, George Soros, T. Rowe Price, Jr., Linda Bradford Raschke, David Dreman, Michael Burry, and others involved in such ventures as value stocks, growth stocks, mutual funds, index funds, hedge funds, commodity futures, private equity, sovereign wealth, distressed assets, and more. Each lecture covers one of these approaches, together with traders who have made it pay handsomely - along with insights on how they did it.An award-winning teacher and the portfolio manager for a $2.5-billion investment firm, Professor John Longo of Rutgers Business School tells these intriguing life stories with an insider's grasp of the financial details. Included in these 24 half-hour lectures are tips on the most common mistakes made by investors, scores of pithy sayings that synthesize the hard-won wisdom of veteran traders, and, in the final lecture, an investment checklist that lets you narrow down your own best approach to building personal wealth.

    From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

    In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.