In the countryside, we want to preserve nature and the landscape. In impoverished parts of the world, the necessity for sustainable and economical shelter is stronger than ever. Lifestyles and daily routines are also changing. We live in an interconnected world in which digital communication, information, and entertainment are pervasive. Yet basic human needs remain constant: a roof over our heads and somewhere to cook, eat, and sleep. Increasingly, we look for ways to occupy our habitats more ecologically, flexibly, and efficiently.Digital design tools, sustainable materials, and new prefabrication technologies have led to an explosion in innovative ideas for designing domestic spaces, particularly those in tight surroundings. All the homes in Nano House are drawn from a broad array of climatic and environmental contexts, building methods, and spatial innovations.This lively book is the perfect resource and inspiration for designers, architects, builders—for anyone looking to maximize living space with minimal environmental impact.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

    Over 100 illustrations spotlight dozens of different varieties, including Oak, Willow, Pine, and Palmetto. Topics include shading techniques, composition, portraying shadow and light, and approaches to outlining.Author and illustrator Victor Perard, a graduate of the École des Beaux-Arts in Paris, was an art instructor at New York City's Cooper Union for twenty years. This informative volume reflects his extensive teaching experience and provides practical advice for artists at every level.

    Describes the principles of wabi-sabi, a Japanese aesthetic associated with Japanese tea ceremonies and based on the belief that true beauty comes from imperfection and incompletion, through text and photographs.

    Back to basics guide to improve your knowledge of and practice of photography.Topics include camera and lens types, lighting, exposure, composition and image editing.

    Coverage explores the on-board effects, low-light settings, and automatic HDR shooting. Clear explanations detail the ways in which you can use the new features of the Nikon D5100 to add unique shots to your portfolio while an explanation of photography terms gets you confident and savvy with this fun DSLR camera.Covers basic camera controls and functions, shooting in auto mode, setting photo quality, and navigating menus and the view screen Introduces the basics of photography, including the settings that control lighting, exposure, focus, and color Addresses the new low-light and HDR settings Encourages you to use the new onboard effects features and shares tips for improving images with editing software Get a grasp on the fun Nikon D5100 with this fun and friendly guide!

    Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Gorbachev, tear down this wall" speech. He was also one of a core group of writers who became informal experts on Reagan -- watching his every move, absorbing not just his political positions, but his personality, manner, and the way he carried himself. In How Ronald Reagan Changed My Life, Robinson draws on journal entries from his days at the White House, as well as interviews with those who knew the president best, to reveal ten life lessons he learned from the fortieth president -- a great yet ordinary man who touched the individuals around him as surely as he did his millions of admirers around the world.

    It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

    It starts with clear explanations of the concepts and fundamentals of green, healthy and energy-efficient construction and walks the reader through the entire construction process, injecting expert advice at every decision point. Construction techniques, materials, and products are thoroughly explained, making the often vaguely understood concepts cleanly understandable. The book gives builders and architects the tools to respond to growing requests from homeowners for green and energy-efficient houses, whether new or remodeled. Homeowners can use the book to understand the concepts, process, and options, whether they're doing it themselves or working with a professional.

    The goal is to inspire photographers of all levels who wish to improve their work, as well as readers interested in deepening their understanding of the art of photography. Each volume is introduced by a student of the featured photographer. In this book, Mary Ellen Mark (1940-2015)--well known for the emotional power of her pictures, be they of people or animals--offers her insight on observing the world and capturing dramatic moments that reveal more than the reality at hand. Through words and pictures, she shares her own creative process and discusses a wide range of issues, from gaining the trust of the subject and taking pictures that are controlled but unforced, to organizing the frame so that every part contributes toward telling the story.

    This works well in simple situations - but we are at a loss when this approach fails. What then?Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.