Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's ? Case studies from personal finance, consumer products, public utilities, and other areas

    These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

    Many would argue that tyrants, corrupt CEOs, and other abusers of power and authority are not leaders at all--at least not as the word is currently used. But, according to Barbara Kellerman, this assumption is dangerously naive. A provocative departure from conventional thinking, Bad Leadership compels us to see leadership in its entirety. Kellerman argues that the dark side of leadership--from rigidity and callousness to corruption and cruelty--is not an aberration. Rather, bad leadership is as ubiquitous as it is insidious--and so must be more carefully examined and better understood. Drawing on high-profile, contemporary examples--from Mary Meeker to David Koresh, Bill Clinton to Radovan Karadzic, Al Dunlap to Leona Helmsley--Kellerman explores seven primary types of bad leadership and dissects why and how leaders cross the line from good to bad. The book also illuminates the critical role of followers, revealing how they collaborate with, and sometimes even cause, bad leadership. Daring and counterintuitive, Bad Leadership makes clear that we need to face the dark side to become better leaders and followers ourselves. Barbara Kellerman is research director of the Center for Public Leadership and a lecturer in public policy at the Kennedy School of Government, Harvard University.

     Plenty of managers never asked, expected, or trained to be put in charge of other people. But when it happens, these accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Hank Gilman knows what that's like. As a top editor for "Fortune, Newsweek," and the "Boston Globe," he has helped nurture some outstanding talent. His success can be attributed largely to his management style, which allows him to treat his employees like, well, humans, while holding them accountable. But he was far from a natural when it was time to take charge. Gilman shares the lessons he's learned-through trial and error-during his two decades as a manager in one of the craziest businesses on the planet. Writing in a warm but no-nonsense voice, he offers straight-up advice on the ins and outs of hiring, firing, motivating, and dealing with cranky superstars. Gilman argues that your employees should always come first-and that managing down, as opposed to managing up, will ultimately lead to a successful career as a boss.

     From energizing morning routines, to insanely efficient work routines, to empowering evening rituals, the ultra-successful structure their days to utilize every last waking minute to its fullest potential. And in this book, you will learn how to do the same. How will you learn to create the ultimate daily routine? Inside the book: The secret to creating the ultimate morning routine so you can have your best day every day (Hint: It has 3 parts) How to get more done with an ultra-efficient work routine (plus the ultimate work routine for squeezing every last drop of potential out of your work hours) How to renew your energy throughout the day with an “energy ritual” for all-day energy and productivity (plus how to schedule tasks according to your energy levels) Why having cold showers every morning can leave you feeling more energized, happy, and productive The secret to waking up feeling energized (Hint: It has nothing to do with how long you sleep for) How to finish your day with a powerful evening routine so you can kick ass the next day (plus an example of a great evening ritual you can copy) And much more… To create a powerful daily routine and perform at the peak of your abilities day in and day out, scroll up to the top of this page and click BUY NOW.

    Are they made by history, or do they make it?In Indispensable, Harvard Business School professor Gautam Mukunda offers an enticingly fresh look at how and when individual leaders really can make a difference. By identifying and analyzing the hidden patterns of their careers, and by exploring the systems that place these leaders in positions of power, Indispensable sheds new light on how we may be able to identify the best leaders and what lessons we can learn, from both the process and the result.Profiling a mix of historic and modern figures—from Thomas Jefferson and Abraham Lincoln to Winston Churchill and Judah Folkman—and telling the stories of how they came to power and how they made the most important decisions of their lives, Indispensable reveals how, when, and where a single individual in the right place at the right time can save or destroy the organization they lead, and even change the course of history.Indispensable will also help you understand this new model so you can use it in your own life—whether you’re a citizen casting a ballot, an executive choosing your next CEO, or a leader trying to make your mark.

    Chapter 1: Introduction to Production and Operations Management Chapter 2: Strategic Operations Management Chapter 3: Production Processes, Manufacturing and Service Operations Chapter 4: Design of Production Systems Chapter 5: Manufacturing Technology Chapter 6: Long-Range Capacity Planning Chapter 7: Facility Location Chapter 8: Facility Layout Chapter 9: Design of Work Systems Chapter 10: Production/Operations Planning and Control Chapter 10: Aggregate Planning and Master Production Scheduling Chapter 11: Resource Requirement Planning Chapter 13: Shop Floor Planning and Control Chapter 14: Quality Management Chapter 15: Maintenance Management Chapter 16: Introduction to Materials Management Chapter 17: Inventory Management Chapter 18: JustlnTime Systems Chapter 19: Logistics and Supply Chain Management Index 557564

    Following months of research and study they selected the 100 best examples, gained access to and interviewed the people who’d made the reinventions happen. Generating tens of thousands of pages of transcripts they then began to search for shared traits and lessons learned from the best serial reinventors.Eventually they identified the ten rules for reinvention. Each reinvention rule is featured in its own chapter and vividly illustrated with specific examples and the stories of the people who made it happen.If you’re committed to growth and agree that constant change is required in order to achieve it The Reinventors will be one of the most important books you’ll read.

    It is the magic of a form of human engagement that allows you to see and your employees to be seen. Whether you are looking for a few good tips to keep a good thing going or need to recapture the very essence of a productive workplace, The Invisible Employee provides valuable lessons nestled among the pages of a clever and compelling story. A good read and a wise thesis." --Stephen C. Lundin, bestselling coauthor of Fish! "Gostick and Elton's simple-to-understand and teachable approach of setting and supporting core values and recognizing and celebrating those behaviors can be a very effective management technique for creating a committed and engaged workforce of 'visible employees.' This is a culture no organization can afford to be without." --Michael R. Losey, past president and CEO, Society for Human Resource Management, and Secretary General, World Federation of Personnel Management Associations"The basic principles detailed in The Invisible Employee are simple yet profound: (1) setting a guiding vision, (2) seeing employees supporting that vision, and (3) praising and celebrating that behavior. Restaurants do not sell merchandise that people can take home, we only sell memories. Engaging our entire staff by using these principles helps Friendly's provide great memories for our guests." --John L. Cutter, CEO and President, Friendly Ice Cream Corporation"The Invisible Employee is a very inventive and original book. Combining facts that will surprise you and a fable that will fascinate you, Adrian Gostick and Chester Elton have crafted a book that educates and entertains. The Invisible Employee is a wonderful read with a powerful message, and I highly recommend it to leaders at all levels." --Jim Kouzes, coauthor of The Leadership Challenge

    Now it has developed into a proof of concept that Youths can build a STRONG CHURCH.GenerationS is a mindset-shifting, heart-changing book that shows you how to raise up generations of young people in your church to build His kingdom.After over 20 years, this youth church, operated by youths, for youths to reach youths, still has an average age of 22.Bonus #1: Contributors and 'Inside Stories'Read 1,000+ word contributions from 13 other contributing writers that provide an 'inside look' and 360º view of HOGC.Director of Global Relations, a Westerner's perspective on an Asian church Board member in his 60s, on what older people do in a youth churchChief of Staff, on what goes on inside the Senior Pastors' OfficeHead of Global Partnerships, on what co-senior pastoring looks likeBonus #2: Comes with Digital CompanionGo beyond the chapters! Access 100+ bonus content and interactive materials when you scan QR codes from within the book.

    Playing Booth DeWitt's cruel ex-wife in his semiautobiographical film is the chance of a lifetime. Not only that, she's secretly in the middle of a custody battle for her brother's son. The last thing she has time for is a complicated relationship with a moody screenwriter, yet Ariel can't get sexy Booth out of her mind. Ever since his very public breakup with his ex-wife, Booth has had serious trust issues. All the same, he can't help it when Ariel makes her way into his life--and into his heart.THE BEST MISTAKEEx-model Zoe Fleming is now a hardworking single mom--and she wouldn't have it any other way. That being said, she needs a tenant to share household expenses. What she gets is confirmed bachelor J. Cooper McKinnon. Coop has no intentions of settling down anytime soon, but when he meets Zoe's son, Keenan, he can't help but bond with the young boy--and fall for his independent mother. But Zoe has zero room in her life for a man! Either this was a recipe for disaster or the best mistake she's ever made. Previously Published.

    One great omnibus of three of Crichton's most popular adventures (Congo, Sphere, & Eaters of the Dead), with his trademark blend of breathtaking suspense & cutting-edge technology.

    Ankur Warikoo is an entrepreneur and content creator whose witty and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands.In his first book, Ankur puts together the key ideas that have fuelled his journey.This is a book to be read, and reread, a book you will give your family and friends and strangers.

    Here is a firsthand account of the supply effort that led to the dramatic Allied victory in the Gulf, written by the general who spearheaded the remarkable undertaking. General Pagonis recounts the Gulf War from the first fateful telephone call, to the mobilization of 550,000 troops and the shipment of 7,000,000 tons of supplies, to the enormously complex challenge of bringing home a half million soldiers and their equipment. Numerous leadership and logistics lessons can be gleaned from his experience. Pagonis describes his battlefield innovations as well as his inspirational leadership style. Using historical examples and current business practice, he makes a strong case for better leadership and better logistics, both in the military and in the private sector. In the Gulf War, leadership and logistics came together, and extraordinary goals were achieved. Pagonis demonstrated what senior managers of world-class companies now recognize: good logistics is an important source of competitive advantage. "Moving Mountains" offers lessons for all organizations facing major operational challenges.

    Amidst the blood and terror, Houston discovers similarities, likenesses—the killer’s positioning, his choice of victims, and his code of ethics—between the crime scene and his own training as a US Marine scout and sniper. And with the staging of the scene set for prime shock value, Houston has to wonder what it is this murderer intends to accomplish.The connection is confirmed in the worst possible way when the sniper strikes again, this time killing Houston’s ex-wife, severing what’s left of the bond between Houston and his estranged daughter, Susie. It’s personal now, and as the death toll rises, Houston and Bouchard will stop at nothing to find the cold-blooded sniper who’s making a mockery of their department. In a final gesture of cat and mouse depravity, the killer kidnaps Susie, luring Houston to an island on a remote lake in Maine for a deadly, sniper-to-sniper showdown.Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.