We can all learn from these strategies. In this detailed analysis of IoT and Amazon's and other leading companies approach to it, John Rossman guides readers with practical insights and recommendations into the strategies and mindset transforming business and society. "John has laid out a blueprint not only for an enterprise wanting to understand how sensors embedded in their business can innovate old ways of working while also providing an excellent path for individuals wanting to start their own IoT business. The book is not only a reference tool but also paints a story around innovation and customer centricity to challenge the reader to think differently in solving problems." Eric Martinez -- Founder of Modjoul, former EVP AIG and Safeco Insurance The Amazon Way on IoT explains how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements and build new business models. Rossman offers: - Guidance through the maze of emerging technologies, customer experiences, and business models, to arrive at a recipe just right for your organization - Key methods to success from Amazon’s master playbook such as creating seamless customer experiences, process improvement and new business models and utilizing tools such as sensors, machine learning and cloud computing - Approaches to help you tackle the technology, business and internal challenges in innovating with the internet of things. Renowned Harvard business professor Michael Porter describes the IoT as the backbone for a third-wave of technology-led innovation and digital disruption. The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach. As a leader at Amazon who held a front-row seat during its formative years, Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to its foray into enterprise services, he witnessed it all – the amazing successes, the little-known failures, and the experiments with outcomes still to be determined. Rossman once again examines the heart of Amazon.com’s secret to success, along with other leading companies. He incorporates an extensive focus on sophisticated IoT technologies and strategies related to Amazon’s rise: tens of millions of items in stock, the company’s technological prowess, and the many customer service innovations such as “one-click.” “This is an excellent book. And a very important book. It evokes both business thought and technical thought, which is rare.” -- Larry Hughes, former head of Amazon cyber security

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    This timely book suggests instead a "Fortunate 500" list, based on the quality of service available to customers and the quality of life accessible to employees. Managing by Values shows how all stakeholders in a company can win based on their commitment to a common purpose and a set of shared values emphasizing stability, continuity, and growth, all in an ethical context. More than a "must read," this book is a "must do" that shows organizations, owners, managers, and employees how to create and apply a plan to ensure they survive - and thrive.

    This book is a selection of the best columns written by him over the last eleven years.The columns range from the author's perceptive portraits of politicians and celebrities to his reflections on the state of the media and the peculiarities of the English language. He also turns the gaze on himself—sharing with us his eccentricities, his foibles and anecdotes about himself and his family, including his late wife Nisha. There are also pieces here about his Doon and Cambridge days and vignettes from his travels to cities near and far.

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    Her mother, a distant relative of William Faulkner, told neighbors and family that her daughter had died. The two never saw each other again. Nearly twenty-five years later, after building her own family and happy home life, a lawyer called to say her mother was dead. In this story about the fragility of memory and the complexity of family, Beam decides to look back at her own dark history, and for the secret to her mother’s madness.

    Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    I lived through and beyond horrific child abuse. This book tells of my brutal beginnings, starting when I was only four years old when my mother went in to hospital to have baby number three. My clothing was stripped off by my father, who hung me upside down naked on a hook on the inside of a cupboard door by the ankles. He beat me with his huge hands, then only took me down once I stopped screaming. He then plunged me into a pre prepared bath full of cold water, where I almost drowned. Even although he was holding me under the water, and I was thrashing about and fighting my young life, I could hear my drunken father laughing at me. My abuse and ridicule follows me through my school years, and has a major impact on my mental health. My family grew until I had six siblings all living with me in a two bedroom cottage. I was never acknowledged as a son by my violent father, I was the outcast, the one who brought shame to the family, and I was the devils child. This is the true story of a childhood lost, and the struggles to overcome the mental anguish afflicted on me throughout my young life. This story will take the reader on a painful journey as I move with my siblings around Scotland, from house to house, and school to school, always just evading the authorities who could have helped me. This story leaves nothing to the readers’ imagination. There are some lighter moments throughout the book which will make the reader laugh, but my story will make you wonder how I survived, and what does happen behind closed doors. Even although I am now over 60 years old, I often sometimes mourn my stolen childhood, it is like a limb has been pulled off, I can feel where it was supposed to be but it is just not there, it is a part of me which I will never get back, it was taken away without my consent and is now lost forever. Sometimes it just hits me out of nowhere, an overwhelming sadness and emptiness rushes over me. I get disheartened and I feel hopeless, sad, and hurt, and once again I feel numb to the world.

    If you enjoyed the first book, I'm sure you'll enjoy this one just as much. This journey starts where The Unknown Mongol "the first book" left off. The year is 1998 and Scott "Junior" Ereckson the National President of the Mongols Motorcycle Club has been convicted of assault with a deadly weapon. Because he's an ex-felon and its his 2nd strike, he' been sentenced to 14 years in state prison. Follow Junior as the unforgiving steel doors of freedom slam behind him. Go with him on this wild rollercoaster ride to hell and back. Experience the in's, out's, ups and downs of Los Angeles County Jail (the closest place to hell on earth), then on to California State Prison. Hold on tight as you share the happiness, sadness, and relationships in this unbelievable but true gripping expedition of one man's life.

    Laine gave up her job as a nurse, sold her home and gave away most of her belongings. She has three desires bubbling at the heart of her choice: to write a book, paint a picture and climb a mountain before she died. A man with a van took most of her remaining belongings, along with her basset hound Basil, down to the heel of Italy over 1,500 miles away, where she would spend the next four years. If it all seemed like a folly, then she was willing to take the risk. She moved to a house that she had only spent a week in the year before. She knew no one and yet she had surety in her resolve. She wanted to feel fully present in feeling unsafe and comfortable with the not knowing. And so the journey began, a new language, a new life laced with humour and laughter under the warm southern Italian sun. Come and join her...

    After losing their small business and life savings to the government’s unfathomable shutdown, the author and her husband are forced to sell their home and move into a travel trailer. Still reeling from financial loss and the deaths of two of their beloved dogs, the pair embark on a new life in a trailer park, populated with some of the most unconventional characters you’d ever hope not to meet. There’s Gretchen, the park’s unsympathetic and conniving manager, and her puny, perverted husband, Lloyd, who “maintains” the park grounds and who gives pool algae a bad name. Daisy and Lonnie May are the author’s closest neighbors, and are, perhaps, the park’s most devoted couple. Only Daisy May happens to be Lonnie’s dog. Trailer Dogs will make you laugh, cry, and maybe even a little angry. But it will never make you bored.

    This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.