Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others* The Seven Worst Proposal Mistakes illustrated with real-world examplesThis is an essential book for anyone seeking to win contracts and sell projects."

    With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we dont dream of being great managers, it's just that we havent found a practical and efficient way to do it. Until now . . . The fictional company in this remarkable book is grappling with real problems of high turnover and low morale -- so the managers begin to investigate what really drives the employees. What they discover is that the key to motivation isnt necessarily the promise of a bigger paycheck or title, but rather the fulfillment of crucial personal dreams. They also learned that people at every level need to be offered specific kinds of help and encouragement -- or our dreams will forever remain just dreams as we grow dissatisfied with our lives and jobs. Beginning with his important thought that a company can only become the-best-version-of-itself to the extent that its employees are becoming better-versions-of-themselves, Matthew Kelly explores the connection between the dreams we are chasing personally and the way we all engage at work. Tackling head-on the growing problem of employee disengagement, Kelly explores the dynamic collaboration that is unleashed when people work together to achieve company objectives and personal dreams. The power of The Dream Manager is that simply becoming aware of the concept will change the way you manage and relate to people instantly and forever. What's your dream?

    This model ties together all aspects of change management including readiness assessments, sponsorship, communications, coaching, training and resistance management. All of these activities are placed into a framework that is oriented on the required phases for realizing change with individuals and the organization.The ADKAR perspective can help you develop a "new lens" through which to observe and influence change. You may be working for change in your public school system or in a small city council. You may be sponsoring change in your department at work. You may be observing large changes that are being attempted at the highest levels of government or you may be leading an enterprise-wide change initiative. The perspective enabled by the ADKAR model allows you to view change in a new way. You can begin to see the barrier points and understand the levers that can move your changes forward. ADKAR allows you to understand why some changes succeed while others fail. Most importantly, ADKAR can help your changes be a success. Based on research with more than 2600 companies from 59 countries, ADKAR is a simple and holistic way to manage change.

    And if you've already written one, you can write an even better one. Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called “The best how-to-write-a-novel book I've read.” MORE PRAISE FOR 'HOW TO WRITE A NOVEL' "In his 47 brilliant rules, Nathan Bransford has nailed everything I've always wanted to tell people about writing a book but never knew how. Wonderfully thought out with lots of practical examples, this is a must-read for anyone brave enough to try their hand at a novel. It's also a great review for experienced writers. Highly recommended." - James Dashner, New York Times bestselling author of THE MAZE RUNNER "Nathan Bransford's primer is full of thoughtful, time-proven advice on how to write a novel. Nathan can sound both like a reassuring friend and a tough, no-nonsense coach. Whatever kind of novel you're writing, Nathan's insights will make you think about your process and help you find your own way to success." - Jeff Abbott, New York Times bestselling author of DOWNFALL "Nathan Bransford is sharp, thoughtful, and a must-read for all aspiring authors. His advice is not only funny and insightful, it's essential for writers at any stage in their careers." - Tahereh Mafi, New York Times bestselling author of SHATTER ME "Nathan Bransford's book on how to write a novel is smart, generous and funny as hell. Read it. No matter where you are in your writing life, whether you're on your first book or are a grizzled, multi published veteran, you'll find practical advice to help you through the process -- and plenty of wisdom to inspire you along the journey." - Lisa Brackmann, author of ROCK PAPER TIGER "Equal parts encouraging and butt-kicking, hilarious and wise, Nathan Bransford's no-nonsense manifesto talks you through the process of getting the book of your dreams out of your head and onto the page. Whether you've been writing for five minutes or fifty years, this is the guide for you." - Sarah McCarry, author of ALL OUR PRETTY SONGS

    Combining psychological support with a project management approach that breaks tasks into small, manageable chunks, experienced dissertation coach Alison Miller shows you how to overcome negativity and succeed in completing your dissertation beyond your own expectations.

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency, and the changing political-legal climate. It includes an instructor's manual

    Learn how to build an online content platform that attracts new customers! Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all. Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. You’ll discover how to: Develop a model that creates an audience of future buyers Formulate a plan for social media sharing and search engine optimization Learn the six steps that power today’s fastest growing businesses Catapult your company from micro status to becoming the leading industry player

    WITHOUT the quality suffering.

    You cannot afford to be apolitical at work if you have any aspirations for advancement. The only way to avoid politics is to avoid people—by finding an out-of-the-way corner where you can do your job. Of course, it’s the same job you’ll likely be doing for the rest of your career.In any job, when you reach a certain level of technical competence, politics is what makes all the difference with regard to success. At that point, it is indeed all politics. Everyday brilliant people take a backseat to their politically adept colleagues by failing to win crucial support for their ideas. Sometimes politics involves going around or bending rules, but more typically it’s about positioning your ideas in a favorable light, and knowing what to say, and how and when to say it.…Keep in mind that people benefit from perpetuating the image of politics as something you either know or you don’t. Ignore them. Political acumen is largely learned from observation. And then it’s a matter of practice, practice, practice. When a journalist suggested that golfing great Gary Player was very lucky, he replied: “It’s funny, but the more I practice, the luckier I get.” The same is true of politics.An indispensable guide to mastering the ins and outs of office politics—the single most important factor in getting ahead in your careerAs management professor and consultant Kathleen Reardon explains in her new book, It's All Politics, talent and hard work alone will not get you to the top. What separates the winners from the losers in corporate life is politics.As Reardon explains, the most talented and accomplished employees often take a backseat to their politically adept coworkers, losing ground in the race to get ahead—sometimes even losing their jobs. Why? Because they’ve failed to manage the important relationships with the people who can best reward their creativity and intelligence. To determine whether you need a crash course in Office Politics 101, ask yourself the following questions:Do I get credit for my ideas?Do I know how to deal with a difficult colleague?Do I get the plum assignments?Do I have a mentor?Do I say no gracefully and pick my battles wisely?Am I in the loop?Reardon has interviewed hundreds of employees, from successful veterans to aspiring hopefuls, examining why some people who work hard and effectively at their jobs fall behind, while those who are adept at “reading the office tea leaves” forge ahead. Being politically savvy doesn’t mean being unethical or devious. At heart, it’s about listening to and relating to others, and making choices that advance everyone’s goals. Like it or not, when it comes to work, it’s all politics. And politics is all about knowing what to say, when to say it, and who to say it to.

    To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    How do you make your readers believe your characters are falling in love? How do you show that sizzle of attraction? How do you write a good kissing scene? How do you bring in the much-needed tension but still have your characters flirting and getting closer? In this book I take one of my romance novels (Acting Married) and I go through the entire novel with you, basically interrupting myself to tell you what I was thinking as I was writing the novel. It's like watching a movie with commentary. I pull back the curtain so you can see why I started it the way I did, why I decided to put certain scenes in, and what pushes the romance forward in the book. I preface all this with what I consider the essentials of a good romance novel, and I end with my list of well-loved romance tropes that you can draw from in order to write your own bestselling romance novel.

     Rescue a school library. Preserve an endangered species. Support the arts. Whatever it is you want to do to give back to your community, "Starting & Building a Nonprofit"provides the kick start you need. Filled with user-friendly information, practical advice and step-by-step instructions, this book is your guide through the process of getting your nonprofit up and running. It explains how to: pick the perfect name for your organization structure a nonprofit to achieve your goals choose a federal tax-exempt status create a mission statement develop a strategic plan and initial budget launch a successful fundraising plan recruit and manage board members and volunteers hire and train staff obtain necessary insurance market your organization and much more "Starting & Building a Nonprofit" goes beyond paperwork -- it addresses the big picture, showing you how to create a solvent, efficient organization that will make a real difference. All the forms you'll need are included as tear-outs and on CD-ROM. And the newly updated 3rd edition has a brand new chapter on building a website for your nonprofit, along with essential new details on getting the word out and marketing your nonprofit.

    The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together.Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.