This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    They have lied to you deliberately... I am going to give you the real-deal truth about what it takes to BE AWESOME and what it takes to become successful. Inside this brand-new book, you’ll discover... - The REAL “Secret” to success that nobody wants to tell you\Achieve massive success with less effort than you ever thought was possible - How to rise from a failure like a true champion - One simple trick for building rock-solid self-confidence - How to set and accomplish all your goals faster than you think you can - How to Instantly overcome fear and insecurity - 5 simple tips to overcome fear of failure - How to build habits that will instantly put you on the fast track to success  And that’s only the beginning… Again, this book is not for people want to be like everyone else. It’s not the book for people who accept normality and complacency in their lives. This book is exclusively for people want to be  FUCKING AWESOME  LIMITED TIME OFFER!!! For a limited time, this book will be only $0.99… But don’t let the price fool you. I’ve released it for such a low price so it can get it into the hands of as many people as possible. People who want to learn…  - What's The Purpose of YOUR Life? - How to stop being a little Bitch - How To Become the "HERO" of your own life story - How to instantly motivate yourself to accomplish goals faster - How to exercise your brain to gain almost superhuman power - And much much more  Are you ready to get your shit together? Then get this book now! - Brandon Carter PS - Scroll up and click the "Buy" button now before the price raises. PPS - Stop fucking around (on this page and in your life) and scroll up and buy the fucking book before the price raises!

    No matter how hard they try to get things done...there's never enough time!Now practical, realistic solutions to the problem are spelled out clearly and concisely in this new edition of the classic book on time management.The Time Trap shows readers how to squeeze the optimal efficiency--and satisfaction--out of their workday as they learn how to:* recognize how human nature is usually the root cause of dwindling time* pinpoint and combat the 20 most tenacious time wasters* avoid the technology trap and so-called ""time savers""* choose realistic goals and regain control of their life* use time management techniques for professional and personal success.Based on decades of research with businesspeople around the world, The Time Trap is filled with smart tactics, hard-hitting interviews, and handy time management tools. With a half million copies sold in previous editions, it's the most popular time management toolkit available."

    And for the cool individual in the cool professional service firm there is only one answer: the cool project.A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work -- right now -- on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now?We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two--or ten--years from now? Is it a WOW project?So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects.The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Brand You50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

    Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. Dale Carnegie's original body of knowledge has been constantly updated, expanded and refined through nearly a century's worth of real-life business experiences. He is recognized internationally as the leader in bringing out the best in people and over 8 million people have completed a Dale Carnegie course.

    Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

    The no-nonsense guide to managing yur time at home or in the office. Learn how to cut paperwork to a minimum. Concentrate on important matters. Delegate responsibility. Schedule your day. And Other ways to improve your work-time.

     To get the book's methods to work for you in real life, research shows it takes an average of 66 days of consistent practice for a new skill to become a habit. Cheat Sheet: Master Getting Things Done ...In 2 Minutes... is a fast reference tool that captures this organizational system in a concise, step-by-step format that help you embed the concepts while providing rapid refresher when you need it most. It is designed for: 1.) The busy individual familiar with the system and serious about habit change 2.) The newcomer who values time spent on EXECUTION, not reading. Key Benefits: • Excellent compact summary of the basic principles of the Get Things Done system in a fast, convenient format. • Saves you precious time from re-reading the book to re-absorb, remember and categorize concepts. We did all the work for you. • Contains illustrated work flow map to follow during THE critical 2 hour weekly review.
 • Keep the topic relevant and in front of you for times you fall off the program. More than just a book summary, pull up this organization tool to coach you through the entire process. Life just got easier as you cross off tasks after task; achieve multiple goals and milestones, all the while functioning with a clear mind and a sense of relaxed control. 





 This reference summary is designed to be purchased along side the reviewed title Getting Things Done: The Art of Stress Free Productivity.

     In this latest book, Self-Mastery: Actualize Your Potential and Enjoy a Fulfilling Life, she shows you how to command the confidence that one needs to bring about a more rewarding lifestyle. Self-Mastery teaches you all of the steps and strategies needed, in order to conquer all types of negative emotions and setbacks, including: ● Defining what self-mastery is, and what it isn’t; ● How to attain self-mastery; ● What it takes to build your dream life with self-mastery; ● Revealing the precise core emotions that arise from self-mastery; ...and much more. Once you’ve bid adieu to low confidence and consistent failures, you can then welcome self-mastery into your life, and watch it prosper.

     Promotes simple shifts in thinking that can be easily implemented into real-life situations. Offers a way out of suffering and demonstrates how to keep a peaceful mind, so that even the bad times are good! Explains the cause of all human problems and how to overcome them. Explains how to strip away the layers of unhelpful beliefs that we’ve accumulated over the years, so that we can experience mental freedom and self-expression. Gives straight-forward techniques on how to enhance communication skills and achieve goals, whilst keeping a peaceful mind. Enables the reader to create harmonious relationships – which is something that everyone wants. In BOOK ONE - LIFE IS WHAT YOU MAKE IT - You'll learn: How your mind creates your experience of the world. How to overcome your problems by gaining mastery of your mind. How to focus on only thoughts that serve you. How to harness your own inner dialogue instead of being a slave to it. People who practice the teachings in the series often report: An understanding that their mind is the cause of all their suffering, and how to keep it peaceful. An insight into the workings of the mind, which empowers the individual to control their life experiences, rather than being at the mercy of what life throws at them. A permanent increase in satisfaction, peace of mind, and confidence. An improvement in the quality of relationships and communication skills. An understanding of where their concept of self comes from, and how to cultivate the helpful personality traits, whilst abandoning the unhelpful ones.

     It wasn’t because they weren’t smart, talented people. They were. The problem was that in all of their years of school, no one had taken the time to teach them how to learn things efficiently. I want to change that. Because here’s a secret… If you study correctly, not only is it MUCH less work, but you’ll also get WAY better grades (and perhaps even have a bit of fun). Take it from me… I have two bachelor’s degrees and a master’s degree. While I was getting my master’s degree, I had three jobs. And let me tell you something: if you have three jobs while you’re getting a master’s degree, you are virtually forced to come up with some study hacks or you’ll go insane! I was also a college instructor for many years, and during that time, I was working as a professional tutor. All told, I’ve coached hundreds and hundreds of students into better grades. Now I want to teach you. What will you learn? Discover how to cut study time in HALF. Who really likes to study? Not me! Luckily, you probably don’t have to be studying nearly as much as you probably are right now. Because here’s a secret: the top students don’t study as much. They just study more effectively. Understand the MINDSET of an ultra-successful student. There are tons of different study strategies out there. However… Most of those strategies can’t be applied to everyone. Want to know why? Because studying isn’t about flash cards or formulas or any other “tip”. Studying the right way is a whole different type of approach. It’s a WAY of learning, remembering, and interacting. Even more than that, studying the right way includes a lot more than just preparing for tests. There are social, biological and psychological elements to it. To really study like an A+ student, you have to change the way you THINK about school. Learn 19 study habits that will totally reshape how you think about school. Here are just a few of the things you’ll learn. How to write papers in half the time Why you shouldn’t take notes in class The best way to talk to your professors What you should eat before a test How thinking dirty thoughts can help you learn Why everything you’ve been told about Wikipedia is wrong When you should be reading (hint: it’s not after class) How professors grade you Why your body loves to learn when it’s tired Exactly how many sources it takes to write a killer paper And much, much more! And guys… these only take FIVE minutes.

    Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

    Robert H. Schuller's new  bestseller, Tough Times Never Last, But  Tough People Do! Dr. Schuller shows you  how to build a positive self-image, no matter what  your problem. Whether it's unemployment, poor  health, loneliness, fear or anything  else that blocks your success, you can turn your  negative into a positive. No matter how tough  times get, you have the potential to achieve the best  of life. Through Dr. Schuller's dynamic  principles, you can learn: * 4 ways to evaluate a  new idea * 10 commandments of possibility thinking  * 5 principles for putting problems in a proper  perspective * 18 principles of leadership * 5 phases  necessary for the faith to move mountains * 5 ways  to overcome a 'brownout' and prevent a burnout *  25 action words to get you started and never let  you quit

    ‘Do you then see the bird?’ There was a sense of rising excitement in Drona’s voice. ‘No! I can simply see the eye of the bird, nothing else,’ responded Arjuna without taking his eyes off the target. ‘Now, shoot!’ Drona commanded in a shrill voice. Everyone who stood there saw Arjuna’s arrow whizz past and heard a sharp click. The arrow was stuck in the middle of the bird’s eye. That day, a legend was born. Arjuna was declared a shreshtha, a supreme human talent. Arjuna’s most powerful weapon was not his Gandiva. His power came from ekagrata—his one-pointed concentration. Arjuna re-defined the limits of human achievement. He conquered his enemies with the sword of clarity and the shield of discrimination. In this creative re-imagining of the story of Arjuna, Debashis Chatterjee mines the Mahabharata and discovers nine precious lessons that will enable any one of us to become heroes in our own lives. Whether it is gaining mastery over life, harnessing our will power, or prioritising action choices—these life-lessons from that most charismatic of Pandavas can truly put each one of us on the hero-path. A magical blend of mythology and management, this book is worth reading and re-reading, many times over.

    The truth is, overreacting hurts us as much as it hurts the people around us. You may see overreacting as an unchangeable part of your personality, but in reality, this tendency, like any other, can be unlearned.Stop Overreacting helps you identify your emotional triggers, discover a new way of processing impulsive thoughts and feelings, and understand how your emotions can undermine your ability to think rationally in moments of crisis and stress. You'll learn how to neutralize overwhelming emotions and choose healthy responses instead of flying off the handle. Ready to make a change for the better? It's time to stop overreacting and start feeling collected and in control.