"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

     In YouTube Black Book, Christopher shares how he launched these channels and shows you how to turn a passion for creating YouTube videos into a profitable business. YouTube Black Book offers you a glimpse behind the scenes. Christopher shares his journey with complete transparency so you can emulate his success and avoid his failures. This book focuses on the big pictures strategy of what it really means to create a successful YouTube channel. From setting goals and developing your initial idea to strategies to get more views, YouTube Black Book covers all the bases. Christopher Sharpe is the producer and director of the popular YouTube Channels Hilah Cooking and Yoga With Adriene. He is YouTube Certified in Audience Development and blogs about internet video at christophersharpe.com.

    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    The questions ranged from the earnest ("What's your greatest regret?") to the creative ("Make up a concept for a doomed TV show") to the curious ("What's your great idea to improve the cell phone?"). Out of 25,000 tweets, Pogue has gathered the very best 2,524 into this irresistible, clever, laugh-out-loud funny book. The World According to Twitter is truly a grand social networking experiment, in which thousands of voices have come together to produce a unique and wonderful record of shared human experience. Some samples: Compose the subject line of an email message you really, really don't want to open. To my former sexual partners, as required by law (@markowitz) RE: What seems to have been your car (@pumpkinshirt) From: Your Publisher. Subject: Ha, good one! Could you send the real chapter now, please? (@ Lookshelves) Make up a prequel to a famous movie. Mr. Smith MapQuests Washington (michaelbuckman) Snakes in the Terminal (@justinchambers)Were Running Low on Mohicans (@rllewis) There Goes Private Ryan . . . I Hope He'll Be OK (@slightly99) Describe your 15 minutes of fame. My stepfather was "The agony of defeat" guy on ABC's Wide World of Sports, before the ski jumper (he was the car spinning out at Daytona 500). (@BigDaddy978) I juggled for Clinton's inauguration. 20 minutes of FBI pat-downs, and then I wound up throwing knives around the president anyway. (@McEuen) I'm on a Girl Scout cookie box (have been for 9 years, so it's longer than 15 minutes)! (@libbyfish) Add 1 letter to a famous person's name. Yo Yo

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

    For it to work, the widower will have to put his feelings for his late wife to the side and focus on you. But how do you know if he’s ready to take this step?Drawing on his own experience as a widower who’s remarried, Abel Keogh gives you unique insight into the hearts and minds of widowers, including:* How to tell if a widower’s ready to make room in his heart for you * Red flags that may indicate he’s not ready for commitment* How to handle family and friends who aren’t supportive of the widower’s new relationship* Tips for dealing with holidays and other special occasionsDating a Widower is your 101 guide to having a relationship with a man who’s starting over. It also contains over a dozen real life stories from women who have gone down the same road you’re traveling. It’s the perfect book to help you decide if the man you’re seeing is ready for a new relationship—and whether or not dating a widower is right for you.

    But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

    She is beyond ecstatic to be given the opportunity of plans to sing her heart out and tour the world. What she doesn't plan on is falling in love with Chase Montgomery, one of the hottest producers in Atlanta, GA. Upon meeting him, there is an instant attraction between the two. She can see herself being with someone of his caliber. He’s sexy, rich, humble and very supportive of her, but there is one problem. He already has a live-in girlfriend. Chase has been in a relationship with Brooke for five years. However, they’re not exactly what one would call the couple of the year. The only thing that’s keeping them together is the love they have for their son. However, Chase wants out, but Brooke refuses to let go. Brooke is disheartened to learn that Rayne has all of her man’s attention, but she’s not going down without a fight. In the midst of all the drama, secrets are revealed that are destined to shatter everything surrounding them as Chase is left in the crossfire of Brooke’s wrath. Will Rayne stand by the man of her dreams or will she have no choice, but to walk away from everything that she’s worked so hard to achieve? This is a deceitful tale with a jaw dropping ending that is sure to leave you speechless. Find out what happens when two women are both in a race for one man’s heart in, It’s Either Me Or Her.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!