This is a comprehensive book specifically aimed at undergraduate students of engineering and conforming to the syllabi of major institutes teaching this subject. Adopting a direct, functional and practical approach, the book presents an exhaustive treatment of the basics of technical communication, both oral and written. It covers contemporary topics such as technical proposals, research papers, technical theses, dissertations, and instruction manuals. Also included are recent developments in communication technology such as the use of the Internet and contemporary software. With its up-to-date coverage and practical orientation, the book would prove to be an extremely useful text for students, while also serving as a ready reference for day-to-day communication.

    The Positive You! is about your individuality, attitude, strengths, fears, worries, disappointments and your relationship with yourself.

    Pretending to work? That’s fudgelling, which may lead to rizzling if you feel sleepy after lunch, though by dinner time you will have become a sparkling deipnosophist.From Mark Forsyth, author of the bestselling The Etymologicon, this is a book of weird words for familiar situations. From ante-jentacular to snudge by way of quafftide and wamblecropt, at last you can say, with utter accuracy, exactly what you mean.

    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

    

    It contains a collection of imaginative and interesting grammar practice activities suitable for a wide range of levels and ages. Part one provides: * a detailed introduction to grammar teaching * guidelines for the design of activities * practical hints on effective classroom presentation. Part two contains: * almost 200 game-like activities for practising important or problematical aspects of English grammar, with detailed descriptions of procedure * sample texts and visuals which may be photocopied for immediate use.

    Using examples drawn from a variety of contexts: the classroom, the court, the media and corporate culture, she exposes the way in which discrimination based on accent functions to support and perpetuate social structures and unequal power relations. English with an Accent: focuses on language variation linked to geography and social identity looks at how the media and the entertainment industry work to promote linguistic stereotyping examines how employers discriminate on the basis of accent reveals how the judicial system protects the status quo and reinforces language subordinationThis fascinating and highly readable book forces us to acknowledge the ways in which language is used to discriminate.

    George Mikes says, 'the English have no soul; they have the understatement instead.' But they do have a sense of humour - they provide it by buying over three hundred thousand copies of a book that took them quietly and completely apart, a book that really took the Mikes out of them.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    From well-known rhymes such as the popular 'Thirty days hath September, April, June and November', memorable sayings including 'Spring forward, fall back', and mnemonics such as 'Richard of York Gave Battle in Vain', to a selection of more modern methods of boosting one's failing memory. I Before E is the definitive guide to help you to unjumble your mind and improve your ability to recall names, dates, facts, figures and events, and contains all the mnemonics you'll ever need to know.

    How do you react to sandwich boards, road signs, laminated instructions, and other written missives that are just not exactly what their creator meant? If you've ever (gently) judged anyone else for their linguistic failures, if you find yourself guffawing about the frequent confusion between "incontinence" and "inconvenience," if you've ever been tempted to whip out your marker to add in or cross out apostrophes, and if you've refused to answer e-mails in which "your" and "you're" are used interchangeably, this book is for you. With pictures culled from the Facebook group by the same name, I Judge You When You Use Poor Grammar is a hilarious and eye-opening tour through restaurants and shops, through parking lots and along winding roads, and around the world.

    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

    Hallmark features are a clear and accessible writing style, a focus on practical application with real-world examples and case studies, and an appropriate level of detail for beginners. The book is supported by a state-of-the art technology package to enhance the learning process. Provides the fundamentals of the nature of nursing, contemporary health care, health beliefs and practices, the nursing process, lifespan development issues, integral aspects of nursing, assessing health, and promoting psychosocial health and physiologic health. For Nurses and Health Care Professionals.

    Arnold, CHOICE"The book provides readers with a clear, sympathetic and unbiased understanding of the four conflicting visions of curriculum that will enable them to more productively interact with educators who might hold different beliefs. The book stimulates readers to better understand their own beliefs and also to provide them with an understanding of alternate ways of thinking about the fundamental goals of education" --SIRREADALOT.ORG"A much needed, insightful view of alternative curriculum orientations. This is an exceptionally written book that will be useful to teachers, curriculum workers, and school administrators."--Marc Mahlios, University of Kansas"Curriculum Theory: Conflicting Visions and Enduring Concerns is a thought provoking text that invites self-analysis."--Lars J. Helgeson, University of North DakotaCurriculum Theory: Conflicting Visions and Enduring Concerns presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. Author Michael Stephen Schiro analyzes four educational visions--Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction--to enable readers to reflect on their own educational beliefs and allow them to more productively interact with educators who might hold different beliefs.Key FeaturesProvides a historical perspective on the origins of curriculum ideologies: The book places our current educational debates and issues in a historical context of enduring concerns.Offers a model of how educational movements can be critically analyzed: Using a post-structuralist perspective, this model enables readers to more effectively contribute to the public debate about educational issues.Pays careful attention to the way language is used by educators to give meaning to frequently unspoken assumptions: The text's examination helps readers better understand curricular disagreements that occur in schools.Highlights the complexities of curriculum work in a social context: With an understanding of the ideological pressures exerted on them by society and colleagues, readers can put these pressures in perspective and maintain their own values, beliefs, and practices.Intended AudienceThis book is designed as a supplemental text for advanced undergraduate and graduate courses such as Curriculum Theory, Introduction to Curriculum and Instruction, Curriculum Philosophy, and Curriculum Theory and Practice in the department of education.Talk to the author! schiro@bc.eduTo visit the author's web site, please visit: http: //www2.bc.edu/ schiro/sage.html.