Principles of Form and Design


Wucius Wong - 1993
    This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

Adobe InDesign CS6 Classroom in a Book


Adobe Creative Team - 2012
    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand


Lee LeFever - 2012
    Your product or service works beautifully - but something is missing. People just don’t see the big idea - and it’s keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. • Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Effortless Small Talk: Learn How to Talk to Anyone, Anytime, Anywhere... Even If You're Painfully Shy


Andy Arnott - 2014
    I would awkwardly blunder my way through conversations and always end up embarrassing myself. However, instead of accepting my awful social skills as “part of me” I decided to overcome them and master small talk. And You Can Master Small Talk Too… In this book I detail everything I did to overcome my fear and inability to make small talk, so that you can do it too. You can pick up this book, read through it and have an actionable step-by-step structure to follow so you can master small talk. If you follow the simple structure and easy strategies I lay out then you will be able to converse with anyone, anytime, anywhere. I studied everything from esteemed psychologists all the way to pick-up artists so I could find the simplest ways to conquer my fears. Everything in this book has been boiled down to its simplest form and then molded into actionable steps. This means you don’t need to spend countless hours researching, reading and testing techniques, I did all that for you. You just need to read this book. As you work through the book you will learn the following: - The simplest, most actionable strategies for mastering small talk - How to effortlessly ‘open’ any conversation, no matter where you are - How to control your body language to make people want to talk to you - How to use small talk to get ahead in life - Simple psychological hacks to instantly improve your mood and radiate confidence - How to make other people want to talk to you And much, much more. But Why is Small Talk So Important Well, here's the funny thing… Most people don’t think small talk is important at all, but that’s because they aren’t aware just how powerful it is. If you learn to master small talk then you can use it to better your life in an almost infinite number of ways. Small talk can be used to do any of the following, and much more: - Get a new promotion at work - Meet a new romantic partner - Network with incredible people - Avoid being the awkward one at the party And that is only scratching the surface. So, if you hate how awkward you are in social situations and wish you could change, let me help you. I wrote this book to help people who were in the exact situation I was in just a few years ago. So, don’t let your poor social skills hold you back in life and cripple you. Instead, learn to master small talk. Buy the book now and learn how to make effortless small talk with anyone, anywhere, anytime. Click the “buy now” button and start conquering your fears and inabilities right now. I look forward to helping you on your journey.

How to Feel Confident: Simple Tools for Instant Success


Leil Lowndes - 2009
    Whether it’s mingling at parties, impressing at interviews or going on a hot date, Leil will turn your shyness and dread into confidence and enjoyment.Written with insight, humour and empathy, this book explores the psychology behind meeting people, the tricks people use to seem self-assured, as well as little tips and techniques to practice every day. Leil explains how to:• Identify the reasons behind shyness – and address them• Overcome awkwardness at social gatherings• Master public speaking• Communicate fluidly• Banish fear to build fulfilling relationshipsHow To Feel Confident was previously published as Always In The Kitchen At Parties.

Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die


Chip Heath - 2008
    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Modern Architecture


Alan Colquhoun - 2002
    The book focuses on the work of the main architects of the movementsuch as Frank Lloyd Wright, Adolf Loos, Le Corbusier, and Mies van der Rohe, re-examining their work and shedding new light on their roles as acknowledged masters. The author presents a fascinating analysis of architecture with regard to politics, technology, and ideology, all while offering cleardescriptions of the key elements of the Modern movement.Colquhoun shows clearly the evolution of the movement from Art Nouveau in the 1890s to the mega-structures of the 1960s, revealing the often-contradictory demands of form, function, social engagement, modernity and tradition.

Botanical Portraits with Colored Pencils


Ann Swan - 2010
    This lavishly illustrated volume offers practical, step-by-step instruction for creating professional quality colored pencil illustrations of flowers, foliage, fruits, and other botanical subjects. Colored pencils serve as an excellent alternative to the traditional practice of rendering botanical art in watercolors because pencils are far easier to use and control, yet can produce equally outstanding results. The author instructs in the use of both water-soluble and oil-based colored pencils, and presents progressive illustrations that demonstrate the rendering of an artwork from start to completion. She advises on choosing materials and offers guidelines for getting to know each flower or plant before starting an illustration. All aspects of working with colored pencils are covered, including underpainting, layering and burnishing, mixing and building up color, and adding those finishing touches that bring a botanical subject fully to life. She also presents works by other botanical artists to show students a wide range of styles. The book features approximately 200 beautiful and instructive color illustrations.

Designing Type


Karen Cheng - 2006
    This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.  The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.  As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Northern Renaissance Art


James Snyder - 1985
    Its coverage and color capture the authors' lasting excitement for the period and its artists. A three-part organization covers international currents in the Fourteen Century, Fifteenth-Century Innovations, and Renaissance and Reformation in the Sixteenth Century. For a complete understanding of Northern Renaissance Art--its geography, patronage, and audience expectations.

Photography: A Cultural History


Mary Warner Marien - 2002
    Mary Warner Marien has constructed a richer and more kaleidoscopic account of the history of photography than has previously been available. Her comprehensive survey shows compellingly how photography has sharpened, if not altered forever, our perception of the world. The book was written to introduce students to photography. It does not require that students possess any technical know-how and can be taught without referring to techniques in photography. Incorporating the latest research and international uses of photography, the text surveys the history of photography in such a way that students can gauge the medium's long-term multifold developments and see the historical and intellectual contexts in which photographers lived and worked. It also provides a unique focus on contemporary photo-based work and electronic media.

People Patterns: A Modern Guide to the Four Temperaments


Stephen Montgomery - 2002
    Stephen Montgomery presents a fresh new look at the four temperaments, the four ancient "people patterns" that are the key to personality types. In this updated and expanded 2nd edition, Dr. Montgomery cites over 250 characters from well-known movies and TV shows The Wizard of Oz, Sex and the City, Harry Potter, Star Trek, Star Wars, The Fantastic Four, The Incredibles, The Lord of the Rings, Ghost Busters, and many more to help bring the temperaments alive for a modern audience.People Patterns features an easy-to-score personality quiz, and easy-to-read chapters on dating & mating, parents & children, and talent & career (with over 750 job suggestions grouped according to type). The book begins with a brief history of the four temperaments (tracing the idea back to Hippocrates), and it ends with port

Charisma: How To Be Charismatic (Be More Charismatic, Charisma Skill Building, How To Win Friends)


Gary Marshall - 2014
    Regularly priced at $9.99. Do you want charisma superpowers? This book will change your life...if you let it! Have you ever met a really charismatic person? They just seem to have so much energy and life in them. They seem to have a light in their eyes that exudes warmth and friendliness. They seem to have the world at their feet and be surrounded by people that love and admire them. They seem to have the ability to achieve any goal they set themselves, and usually do. They live in the homes that other people admire, and go on the holidays that most people can only dream of. In general, life seems to move out of the way for them, and open all kinds of doors for them that don’t open for normal people. If there is one character trait a person can have, that can enhance their lives in a powerful and positive way, and literally sky rocket them to success, then this trait has to be charisma. Whichever way you look at it, being charismatic will change your life, no matter who you are right now! This book is going to take you by the hand and show you how to become one of the most charismatic people that has ever walked this planet. Are you ready to get started? Here's What You Will Learn From This Book... The Magic Of Charisma And How It Will Change Your Life Real Life Charisma Exercises At The End Of Each Chapter You Can Take Into The Real World What Is Charisma And How You Can Get It What Charisma Is NOT And How To Avoid These Things! The Simple Rules Of Charisma That Will Skyrocket Your Charisma Levels Instantly How To Make People Feel Incredible When They Are Around You How To Build Your Confidence So That You Can Easily Interact With Anyone How The Right Body Language Can Boost Your Charisma How Charisma Will Help You Achieve Any Goal You Set Yourself How To Shine The Spotlight On Others How To Increase Your Power So That People Respect And Admire You How To Influence People Positively How To Be Dynamic And Light Up The Room Hundreds Of Other Tips And Tricks How To Use This Book In The Real World To Develop Your Charisma Levels Charisma Is A Set Of Simple Rules That Anyone Can Learn Are you ready to take your life to the next level? The truth is that charisma is a set of simple rules that anyone can learn and master over time. All you need to do is learn these rules and then apply them to your life. In this book you will hold a manual that shows you how each of these rules work, and what you need to do to use them each and every day. Once you know and understand the rules of charisma, you simply have to practice them until they will become a part of who you are. Gradually you will find your charisma levels increasing so dramatically that the people in your life won't believe the incredible person you have transformed into. Charisma is not a magic gift that only the lucky few have. It is a skill anyone can learn and it will change your life for the better if you take the time to learn it. This book will change your life...if you let it. Make sure you download your copy today! Take action today and download this book for a limited time discount of only $2.

You Had Me at "Hello, World": Mentoring Sessions with Industry Leaders at Microsoft, Facebook, Google, Amazon, Zynga and more!


Dona Sarkar - 2015
    Instead they shared with me their "career acumen" secrets, things they wished they had learned at school, but instead have had to learn the hard way..through years of experience. In this book, you will hear these leaders' secrets around: -Finding and using your superpowers , the qualities that make you completely unique and memorable - A script for how to negotiate your salary (in a non-aggressive way) and influence your managers and peers from day one - How to do that infamous "networking" thing everyone talks about, especially if you're not a networking event kind of person - How to have professional presence that sets you apart from everyone else - How to hit the ground running in the first 100 days and be the "rockstar" employee everyone talks about and wishes they could hire more of I've had all kinds of adventures during my 10 years of engineering at Microsoft but my absolute favorite thing has been building relationships, speaking to, and mentoring people (both in and out of the tech industry) on how to achieve their career goals while still being themselves. When I interviewed 25 tech leaders for advice on the questions I get over and over, I wanted to share it with more than just my mentees. This book is full of practical, do-today things as well as "scripts" and email templates that we have all actually used. Read the book and let's talk. I love reaching and meeting new people and you can now consider me “in your network” and I hope I can do the same for you. My best always, Dona

Blah Blah Blah: What To Do When Words Don't Work


Dan Roam - 2011
    Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool.The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking."In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way.The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything.Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.