Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

    Colin draws back the curtain on his own chic, passionate, 120-miles-per-hour life, revealing how to create and entertain in an inviting home, garner respect in the workplace, and travel with ease and comfort. No matter how or where you live, or whatever your personal style may be, Colin Cowie Chic will place you on the fast track to experiencing life to the fullest. This immensely practical handbook offers step-by-step instructions on everything from workplace etiquette to the art of no-sweat, fuss-free travel. Colin also takes the guesswork out of navigating today’s social situations with the kind of charm and confidence that will get you invited back anywhere you want! The invaluable details he shares include:Home:Essential comforts for every roomKitchen decorating ideasStorage and organization shortcutsKnow-how for being or hosting a guestEntertaining: A wine-and-cheese primerOptions for stunning table settingsA no-fail hangover cure Travel:Unbeatable jet-lag remediesRoad-trip guidelinesA must-have packing listWork:Tips for motivating employees and coworkersDesk etiquette for the officeAnd much more!Packed with detailed lists, gorgeous photographs, and helpful illustrations, this is the only guidebook you’ll ever need to live a beautiful, elegant life (as you should!).

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    Think like a customer for a moment. We’re talking about design as a total concept—not just about how a product looks, but how the product operates, how it sounds, and how it feels. Also included in this idea of design is the quality of your purchase experience, of what happens when you actually open up the box, how you start to feel, and what all this communicates to you. And of course, there is the chain of events through which you became aware of the product. This is part of the design connection too—what all those touch points mean to you as a customer.The stark reality is that very few companies actually understand how to create great design, and even fewer know how to use design as a complete strategy starting with the ideal customer experience, and then building an internal supply chain to deliver in a way that exceeds expectations. When you do this, you will create products, services, and experiences that truly matter to your customers’ lives and thereby drive powerful, sustainable improvements in business performance.Delivering great design takes awareness, creativity, diligence and determination. The secret to doing it: build a truly design-driven business from top to bottom, in which design is central to everything you do.Do You Matter? shows how to do precisely this. Renowned industrial designer Robert Brunner (Former Apple Industrial Design Director) and corporate consultant Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You’ll learn what it really means to be “design-driven” and how that translates into action at companies like Nike, Apple, BMW, IKEA and many others. You’ll learn techniques for managing your entire experience supply chain; how to define effective design strategies; and learn how to manage design from the top, encouraging “risky” design innovations that lead to creating entirely new markets.The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.Read this book and put the principles to work. Do this and you will be able to not only play the game, you’ll be able change the game, your company, your life and make a difference in the lives of others—really!Even if you are not in the business of creating products and services per se, this is a book everyone can enjoy (even your mother). It is a great read filled with stories of triumph, serendipity and missed opportunities. In addition to expanding the way you think about the role of design in your life, it will help you to be a delighted consumer.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

    The book reads in a conversational style and is more like having a chat with a bloke that knows his stuff than any kind of "how-to" manual. This is the sequel to Know Your Onions: Graphic Design by the same author.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    

    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

    This practical book is a step-by-step guide to becoming a successful graphic storyteller, showing how to create exciting plots and engaging characters that will delight young readers.Topics feature a wide range of genres, from fantasy and fairy tales to action-packed adventure, and offers guidance on how to tailor work to suit different age groups. The Encyclopedia of Writing and Illustrating Children's Books also features a special section on the commercial realities of the children's publishing industry, with tips on presenting and promoting work, and includes a gallery of inspirational examples from renowned children's writers and illustrators.

    Now she turns her keen ear and observant eye toward the workplace—where the ways in which men and women communicate can determine who gets heard, who gets ahead, and what gets done.An instant classic, Talking From 9 to 5 brilliantly explains women’s and men’s conversational rituals—and the language barriers we unintentionally erect in the business world. It is a unique and invaluable guide to recognizing the verbal power games and miscommunications that cause good work to be underappreciated or go unnoticed—an essential tool for promoting more positive and productive professional relationships among men and women.

    You know the one. The one that you’ve been avoiding or putting off, maybe for years. The one that you’ve thought “they’ll never understand” or “do I really want to bring that up?” or “it’s not going to go well, so why even try?” Sale is the founder and host of WNYC’s popular, award-winning podcast Death, Sex, & Money or as the New York Times dubbed her “a therapist at happy hour.” She and her guests have direct and thought-provoking conversations, discussing topics that most of us are too squeamish, polite, or nervous to bring up. But Sale argues that we all experience these hard things, and by not talking to one another, we cut ourselves off, leading us to feel isolated and disconnected from people who can help us most. In Let’s Talk About Hard Things, Sale uses the best of what she’s learned from her podcast to reveal that when we dare to talk about hard things, we learn about ourselves, others, and the world that we make together. Diving into five of the most fraught conversation topics—death, sex, money, family, and identity—she moves between memoir, fascinating snapshots of a variety of Americans opening up about their lives, and expert opinions to show why having tough conversations is important and how to do them in a thoughtful and generous way. She uncovers that listening may be the most important part of a tough conversation, that the end goal should be understanding without the pressure of reconciliation, and that there are some things that words can’t fix (and why that’s actually okay).

    Learning how to write a book that doesn't suck and can actually make you money -- and set you up for a full-time writing career is harder. But it's nowhere near impossible. And it's far more do-able than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self published non-fiction books suck 2) It's ALMOST impossible to make a living from ONE self-published non-fiction book Believe me, I tried. No one has more churned out more epic pieces of monumental Kindle crap than I have. But then, through making every mistake a writer can, I finally learned and honed a simple step-by-step approach to writing books that move readers, and allow me to have a full-time job as a writer. And it's that system I'd like to share with you in "How to Write a Book That Doesn't Suck and Will Actually Sell..." Here's a little glimpse of what I cover: In Chapter 1, I go over the "Super-Ninja Secrets to Making a Living With Your Books." I show you a simple, repeatable strategy you can use to build little silos of passive income awesomeness doing something you love. In Chapter 2, "Yeah, But What the Hell Am I Going to Write About?" I show you some quick and easy exercises to discover a book topic that's personal, meaningful and marketable. In Chapter 3, "3 Pillars to Finding a Kick-Ass Non-Fiction Book Idea" we give your book ideas the taste test, and figure out which book topic will the most effetive at building your brand, reaching your audience and making you a good chunk of change. In Chapter 4, "Research Tips for People Who Hate Research," I show you how to walk that fine line between too much research (procrastination) and not enough research (shallowness) and how to use what you find out to conquer cliches in your writing. In Chapter 5, "Ultimate Guide to a Kick-Ass and Super Marketable Book Title," we'll go over that most controversial of topics...the ever-important title of your book. In Chapter 6, "Building the Perfect Beast," I'll demonstrate a simple, easy way to outline your book -- without sucking the creativity out of it. In Chapter 7, "How to Write Books People Will Love," I lay out my personal framework for writing chapters that are easy to write -- and are loved by readers for their clarity and creativity. In Chapter 8, "6 Tips for Writing Your Damn Book," we go over some strategies to avoid writer's block and help you actually get the damn book finished. In Chapter 9, "5 Ways to Rewrite Your Book Into Super Awesomeness," I show how to actually have fun with rewriting. (Yes, it is possible.) So if you've always wanted to learn how to write a book, but you felt like the steps to writing a book were too complicated, or above your skill level, or just too difficult to complete... ...then please give "How to Write a Book That Doesn't Suck and Will Actually Sell" a chance. You just find that book -- and career -- you've always dreamed of.

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.