FIND THE ANSWERS TO THESE GREAT GAMING MYSTERIES INSIDE What is the most critically acclaimed game of all time? What is the most played videogame of all time? Who owns the world's biggest Pok

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.

    When Susan L. Taylor rose to editor in chief of Essence magazine more than a decade ago, she began writing an editorial column in which she shares her thoughts and feelings about how developing one's inner awareness ensures the wisdom and clarity needed to create a deeply satisfying and fulfilling life.The monthly column called "In the Spirit" is one of the most popular in the magazine.Susan L. Taylor connects with the reader in a personal and meaningful way, in a voice that is sisterly, informed, and motivating. She challenges her readers to transcend their fears, to face inevitable challenges in their lives courageously, and to use change as an opportunity to grow. "We limit ourselves because change may well mean dealing with the disapproval of the very people we rely on for support. Often words of inspiration and motivation, but she also suggests specific methods for working through problems and improving our emotional and spiritual health."We are not powerless spectators of life. We are co-creators with God, and all around is are the gifts, the clay, that we can use to shape our world," she says.Susan L. Taylor writes passionately about what she has seen and learned in the course of her travels throughout the United States, Caribbean, and Africa. Her essays have helped many to balance the demanding world of work and business with the personal world of family and friendship. She shares bits of her own life--her loves, her trails, and triumphs--and the lessons she's learned.Many of Susan L. Taylor's readers already collect her editorials and find in them a source of encouragement, self-affirmation, empowerment, and peace of mind. Now they can have new essays and a few previously published favorites elegantly bound in a gift-sized paperback edition to keep for themselves or to give as a gift of love to those who are special to them.

    This text covers four main areas: Language, Ideology and Power; Discourse and Sociocultural Change; Textual Analysis in Social Research; and Critical Language Awareness.

    Before all the NHL's old barns were torn down to make way for bigger, glitzier rinks. Before expansion and parity across the league, just about anything could happen on the ice. And it often did. It was an era when huge personalities dominated the sport; and willpower was often enough to win games. And in the spring of 1993, some of the biggest talents and biggest personalities were on a collision course. The Cinderella Maple Leafs had somehow beaten the mighty Red Wings and then, just as improbably, the St. Louis Blues. Wayne Gretzky's Kings had just torn through the Flames and the Canucks. When they faced each other in the conference final, the result would be a series that fans still talk about passionately 25 years later. Taking us back to that feverish spring, The Last Good Year gives an intimate account not just of an era-defining seven games, but of what the series meant to the men who were changed by it: Marty McSorley, the tough guy who took his whole team on his shoulders; Doug Gilmour, the emerging superstar; celebrity owner Bruce McNall; Bill Berg, who went from unknown to famous when the Leafs claimed him on waivers; Kelly Hrudey, the Kings' goalie who would go on to become a Hockey Night in Canada broadcaster; Kerry Fraser, who would become the game's most infamous referee; and two very different captains, Toronto's bull in a china shop, Wendel Clark, and the immortal Wayne Gretzky. Fast-paced, authoritative, and galvanized by the same love of the game that made the series so unforgettable, The Last Good Year is a glorious testament to a moment hockey fans will never forget.

    Appropriated, chewed up, mulled over, digested, contemplated, and contorted - gathering up along the way fashion, ecology, politics, and art - architectural concepts become veritable things unto themselves in the present tense. As astoundingly diverse as contemporary architecture is, most importantly it is a reflection of what's happening right now all over the world, in people's minds and in the global collective consciousness. The many faces of world architecture today make for a mind-expanding book. Here you'll find the most recent work of over 60 architects and firms, including familiar names such as O. Gehry, Meier, Ando, Foster, and Starck, as well as a host of newcomers sure to be the architecture-celebrities of future generations. Highlights include Jakob & MacFarlane's morphological Restaurant at the Centre Georges Pompidou, Diller & Scofidio's "Blur Building" proposal for the International Expo 2001 in Switzerland (an ovular structure suspended over a lake, encapsulated by a fine mist of water, creating the look of a cloud hovering over the lake), and Herzog & de Meuron's remarkable Tate Modern. Proving that contemporary architecture is not limited to physical building design, New York firm Asymptote's Guggenheim Virtual Museum is also included, a place where visitors can take a cyber-stroll through rooms that are designed to be "compelling spatial environments." Presented alphabetically by architect or firm, Architecture Now! can be used like a reference guide, with extensive photographs and illustrations, biographical and contact information for designers, and a careful selection of today's most influential architects.

    This book starts right after President Obama's election and collects all of Olbermann's acclaimed "Special Comments," a few of his "Quick Comments," all but one of his feature "WTF," selections of "Bushed" and "Still Bushed," and, of course, a healthy dose of "The Worst Person in the World."Covers everything from gay marriage to Sarah Palin and the Bush legacy—plus Sean Hannity, Glenn Beck, and, of course, Bill-OOlbermann is a frequent poster to the popular website DailyKos, where his audience has shown itself as fervid and highly supportiveNew from the New York Times bestselling author of The Worst Person of the World and Truth and ConsequencesShowcasing Olbermann at his most controversial, outspoken, and entertaining, Pitchforks and Torches cuts to the truth in a world of lies.

    A revised and updated edition of a humorous primer on the English language, expanded for an American audience, contains entries on correct and questionable usage, a glossary, and a pronunciation guide.

    

    The story begins in 1973, in the offices of The Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him. From that article grew a lifelong association. Before long, Kidder’s The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize. It was a heady moment, but for Kidder and Todd it was only the beginning of an education in the art of nonfiction.Good Prose explores three major nonfiction forms: narratives, essays, and memoirs. Kidder and Todd draw candidly, sometimes comically, on their own experience—their mistakes as well as accomplishments—to demonstrate the pragmatic ways in which creative problems get solved. They also turn to the works of a wide range of writers, novelists as well as nonfiction writers, for models and instruction. They talk about narrative strategies (and about how to find a story, sometimes in surprising places), about the ethical challenges of nonfiction, and about the realities of making a living as a writer. They offer some tart and emphatic opinions on the current state of language. And they take a clear stand against playing loose with the facts. Their advice is always grounded in the practical world of writing and publishing.Good Prose—like Strunk and White’s The Elements of Style—is a succinct, authoritative, and entertaining arbiter of standards in contemporary writing, offering guidance for the professional writer and the beginner alike. This wise and useful book is the perfect companion for anyone who loves to read good books and longs to write one.

    Hacker leads us into a world of philosophical investigation in which to smell a rat is ever so much easier than to trap it. Wittgenstein defined humans as language-using creatures. The role of philosophy is to ask questions which reveal the limits and nature of language. Taking the expression, description and observation of pain as examples, Hacker explores the ingenuity with which Wittgenstein identified the rules and set the limits of language. (less)

    The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    Less gear. Less anxiety. Less stress. Less fear. A Lesser Photographer is the missing guide you've always wanted to the only gear that really matters: the gear between your ears. In under an hour, you’ll be able to identify the myths you’ve been taught about photography and embrace useful creative habits that will set you apart. Praise for previous editions: “For something beautiful and well-said, check out A Lesser Photographer.” — David duChemin “Amazing read…I really recommend everyone get a copy.” — Chris Marquardt “CJ Chilvers reevaluates what it means to be a photographer in this manifesto. Most of the points apply to virtually any creative endeavor or obsession. ‘The real show is outside the viewfinder.’” — Jim Coudal “I have to say, CJ has a great attitude. If you care at all about photography, he’s a must read.” — Patrick Rhone “Every photographer should follow CJ Chilvers.” — Eric Kim

    That essay which eventually became the foundation of D’Agata’s critically acclaimed About a Mountain was accepted by another magazine, the Believer, but not before they handed it to their own fact-checker, Jim Fingal. What resulted from that assignment, and beyond the essay’s eventual publication in the magazine, was seven years of arguments, negotiations, and revisions as D’Agata and Fingal struggled to navigate the boundaries of literary nonfiction.This book includes an early draft of D’Agata’s essay, along with D’Agata and Fingal’s extensive discussion around the text. What emerges is a brilliant and eye-opening meditation on the relationship between “truth” and “accuracy” and a penetrating conversation about whether it is appropriate for a writer to substitute one for the other.