It shows how patients can protect themselves against an increasingly incompetant and dangerous medical profession.

    Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

    It’s a world of craziness, lost reservations, the “Master Bait & Tackle Shop”, Pet Jacuzzis, Pompeii pornography, the Electric Chair beauty salon, Cowboy poetry gatherings, strips searches, a Cannabis festival, the “Miss Swamp Buggy” beauty contest, cancelled flights, tattooed Santa, the “Shrub Guy”, an Iranian comic, free dwarf mice, and Hitler’s town car on display in a Las Vegas casino. After reading Ken Levine’s hilarious and instructive excursions, you’ll be on the phone to your travel agent, either booking or canceling your next trip.

    She’d never hear him again if she didn’t survive the tragedy…Marie Lindstrom was ready to take on the world. After months of research poured into planning a birthday trip to remember, the mother of two beamed with happiness as they touched down in Thailand. And she was positive they were bound for a trek full of lasting memories… until the tsunami wave hit.Terrified by the prospect of losing all she held dear, Marie struggled to keep her head above water after being swept underground and enshrouded in darkness. But even after the catastrophe passed and she embraced what remained, the guilt accompanying her survival proved staggering.Would the soul-wrenching pain tear her apart or be miraculously transformative?No. 204 is Going Home is a heart-shaking memoir about the unbreakable strength of motherhood. If you like honest depictions of disaster, raw emotional transformations, and moving accounts of healing, then you’ll love Marie Lindstrom’s sail through calamity.Buy No. 204 is Going Home to stare into the maw of real-life terror today!

    From patents that should still be pending to hairdos that attract vermin, these horrors will leave you thankful you didn't have to struggle to live through them. Brace yourself as the truth hits you like an ice-cold Victorian-era shower with enough pressure to knock you unconscious. Get ready to shudder with laughter (or horror) at these funny moments in history that are not to be forgotten.

    For those considering grad school, Stanley Bing says save your money. With The Curriculum, the preeminent business anthropologist of the age offers the most comprehensive, useful, and inexpensive Master of Business Administration curriculum in the history of the discipline.Bing's core curriculum and extensive elective courses provide any aspiring entrepreneur with the knowledge and know-how he needs to get ahead without spending $100K and wasting two years in boring classrooms with academics out of touch with the real world. The Curriculum is based on actual workplace experience and interviews with seasoned business leaders who offer pungent, relevant information, insight, and wisdom students can really use. In addition, students can log onto a companion website where they can file exams, answer essay questions, and meet a community of like-minded thinkers eager to acquire the practical knowledge and essential skills they actually need to succeed.

    This chronicle of life in the skin trade follows the meteoric rise of Stacey Keith, a girl scarcely out of her teens whose eye-popping assets launch her from wet T-shirt contests to the catwalks of Houston, strip bar capital of the world. Almost overnight, she is discovered by a famous porn star, who Svengalis her onto the pages of Playboy, Penthouse, and dozens of other men’s magazines. While strutting her stuff onstage and across the country, Stacey makes the fateful decision to head to Hollywood. She’s got everything a girl could want: fame, attention, endless piles of cash...but no idea what awaits her. With Internet porn overtaking men’s magazines, everyone from her Mafia-boss road manager to her smarmy talent agent pressures Stacey to do more than just flash her flesh. Uber-boob filmmaker Russ Meyer verbally abuses her; rocker Don Henley tries to use her. Yet through it all, from the warped misogyny of Playboy to the S&M dungeons of the Pacific Palisades, Stacey’s dark, self-deprecating humor will leave you laughing, crying and rooting for her at every step of the way.

    When various complications arise during the journey, Nate finds himself focusing closely on the characters around him for a bit of entertainment, but ends up getting more than he bargained for. The focal point of the story is Nate's seat-mate, a young man named Bud, whose extremely odd behavior catches the attention of everyone on the bus.

    B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    The focus is on understanding why and how we sabotage our own best intentions with needless delay, and how we can reduce this procrastination in our lives. Based on psychological research, and supplemented with short stories and comics to help make the content memorable, the digest format of the book provides a concise summary of key concepts and strategies for change. You will learn about the psychology of self-regulation failure and how to more successfully achieve your goals.

    You must first approach the subject with the proper sense of perception, with the ability to visualize the finished print before you commit a scene to pixels, but still be flexible and spontaneous. Master Fine Art photographer Vincent Versace has spent his career learning and teaching the art of perception and how to translate it into stunning images. In Welcome to Oz,  he delves into what it means to approach digital photography cinematically, to use your perception, your camera, and Photoshop to capture the movement of life in a still image. Features: Adapt your workflow to the image so you always know how best to use your tools Turn a seemingly impossible photographic scenario into a successful image Practice “image harvesting” to combine the best parts of  many captures to create an optimum final result Create black and white prints that have the look, feel and “richness” of traditional silver prints without ever leaving the RGB color space 224 pages.

     So many board members—especially of small nonprofits—want to support a nonprofit and readily accept the invitation to join the board. It’s only then that they discover they are in over their heads, with no idea of their expectations and responsibilities. The Little Book of Boards is here to throw that drowning board member a rope. Told with a conversational style, this book will lead you through the basics of being on a board, how meetings work, and what’s expected between meetings. In addition, at the back of the book are several in-depth resources for understanding Roberts Rules of Order, bylaws, committee structures, board leadership, and much more. Perfect for any new board member—or for an entire board that is feeling lost—this book and its common sense approach will serve you every year you are on the board.

    Once seen as a thousand years of warfare, religious infighting, and cultural stagnation, they are now understood to be the vital connection between the past and the present. Along with the battles that helped shape the modern world are a rich heritage of architecture, arts, and literature, of empire and its dissolution. It was the era of the Crusades and the Norman Conquest, the Black Death and the fall of Constantinople. It is a landscape both familiar and foreign, dark and foreboding at times, but also filled with the promise and potential of the future.

    This book contains 400 question covering all eight of the Harry Potter movies. Questions range from Siriusly easy to Riddikulusly difficult. There's also a round of tiebreakers to settle any disputes. Will you score 10 points for Gryffindor or will you Slytherin to last place?