Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

      In the “wilderness” years after Winston S. Churchill unflinchingly guided his country through World War II, he turned his masterful hand to an exhaustive history of the country he loved above all else. And the world discovered that this brilliant military strategist was an equally brilliant storyteller. In 1953, the great man was awarded the Nobel Prize for Literature for “his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values.”   This second of four volumes exploring the history of this great nation explores the sixteenth and seventeenth centuries, from the power struggles of the Tudor and Stuart families, the growth of the monarchy, the Protestant Reformation, England’s Civil War, and the discovery of the Americas. A History of the English-Speaking Peoples remains one of the most compelling and vivid works of history ever written.   “This history will endure; not only because Sir Winston has written it, but also because of its own inherent virtues―its narrative power, its fine judgment of war and politics, of soldiers and statesmen, and even more because it reflects a tradition of what Englishmen in the hey-day of their empire thought and felt about their country’s past.” —The Daily Telegraph

    

    On a crisp winter morning, Richard, a successful, self-made CEO runs into Zoya, a quirky, free-spirited artist. The meeting leaves them struggling to find a balance between what they believe about life, and what is actually out there.What You Seek is Seeking You is a heart-warming tale about what happens when you are forced to question everything you ever knew to be true. Refreshingly honest, it helps you rethink some of your most fundamental beliefs – the ones that hold the very canvas of your life in place, but which in fact may be limiting you.Setting the scene with a lively fable, Azim & Brian share insightful and tangible ways to:• Invite Positive Coincidences and Attract What You Seek• Set Goals, Remain Focused and yet Stay Detached from the Outcome• Enhance Your Business AcumenBrian Tracy is one of the finest self-help speakers of all times, a bestselling author of 70 books and a human potential expert. He has consulted for more than 1,000 companies and has spoken to 5,000,000 people in 65 countries. Brian is the Chairman and CEO of Brian Tracy International and his goal is to help you achieve your personal and business goals faster and easier than you ever imagined.Azim Jamal is one of the finest inspirational life altering speakers who has spoken to more than 1,000,000 people worldwide in 26 countries and his various media messages have been heard by more than 5,000,000 people. He is the CEO and founder of Corporate Sufi Worldwide whose mission is to inspire individuals and corporations to unleash their power within and find harmony between Business, Balance and Beyond.

    Wilbur E. Bowe was living on his family’s farm when he was drafted in 1965 and assigned to Alpha Company, 5th Battalion, 7th Calvary. The 5/7th Cavalry was formed as a brand-new battalion in order to fill out the 1st Air Cavalry Division’s 3rd Brigade. The young men of the battalion were largely drafted together in 1965 as the build-up of regular Army forces in Vietnam had just begun. Together, these impossibly young men would be trained in the airmobile infantry and become what were known as “skytroopers”. They would then be sent deep into the jungles of Vietnam, where together they would learn what “search and destroy” meant and face the reality of this new war.The story features many of the letters and photographs my dad sent home from the war zone. His dispatches were sent from some of the most remote valleys and outposts in Vietnam, written under the most austere of conditions, often scribbled in haste before another mission, or by flashlight, under a poncho in the rain. They would travel over 8,000 miles across the ocean, to be placed in a mailbox that stood across from a farmhouse, along a rural county road in Wisconsin.Many former skytroopers of Alpha Company were interviewed for this story, and their personal accounts recall much of the humor and friendship they shared, along with the sadness and tragedy that would accompany a year spent in the jungles of Vietnam. The story also draws upon the 5/7th Cavalry’s daily staff journals and situation reports for every day of the battalion’s first year in Vietnam.This is their story, told in great detail from their time spent training together at Fort Carson – through their historic journey across the ocean aboard the USNS Gaffey, where they would encounter a massive typhoon – through their many battles fought together in Vietnam – and eventually, their final patrol.

    Reading this book was nothing short of thrilling." – Manhattan Book ReviewAt the start of this riveting memoir, Dan Conway is a brash young executive in a vast corporation, slogging his way up the ladder while struggling with depression and an addiction he thought he had defeated long ago. As he begins to realize that the mix of nightmarish bureaucracy and his unruly "flip side" have doomed any chance of success, Dan stumbles upon cryptocurrency, tumbling down the rabbit hole to discover a strange, anarchic, but captivating world. He decides to wager everything—his savings, his marriage, his family, his future—on the fledgling crypto, Ether.In Confessions of a Crypto Millionaire, readers join Dan on a rollicking, harrowing, frequently hilarious journey, including his: struggle to rise through the corporate ranks; battle with addiction and its aftermath; bid to reinvent himself; efforts to hold his marriage and family together; and the costs–and thrills–of risking it all."For Conway, crypto was only partly about the money. It was also about finding liberation and salvation." – ForbesDan details in a non-technical and non-preachy way how the idea of blockchain-based decentralization has convinced a generation of dreamers, misfits and gamblers to too often bet more than they can afford to lose. He illustrates how public blockchains like Ethereum could disrupt the nature of work itself in the coming years, upending stultifying centralized corporations in favor of "trust machines" and peer-to-peer cooperation. In the process, readers take a thrilling ride with Dan on a turbocharged adventure through crypto, not knowing if he will make history or lose everything he holds dear.

    Trust Jorge and he’ll show you how to groom your dogs right.” –Cesar Millan With a foreword by leading expert in dog behavior Cesar Millan, best known for his Emmy-nominated television series Dog Whisperer with Cesar Millan, DIY Dog Grooming offers easy-to-follow, expert instruction on every aspect of grooming.  Master dog groomer to the stars Jorge Bendersky bathes, brushes, trims, and pampers some pretty important pooches. Nevertheless, the fundamental skills and techniques he uses every day in his Manhattan salon can and should be in every dog owner’s repertoire. From breed identification to tool selection, clipping to scissoring, Bendersky shares, in his unmistakably playful way, the tricks of his trade:Simple, step-by-step instructions for everything from bathing to brushing.Practical solutions to common problems like fleas and ticks, dirt and mud.Creative suggestions for grooming a picture-perfect dog.How to use items from your pantry for grooming when pet store products are not available.With DIY Dog Grooming as your guide, your canine companion will never again suffer a bad hair day.

    Yet through exploring the correlation between her depressive episodes and the basic elements of female nature, over many years she discovered that what she thought was a mental disorder was actually due to a hormonal imbalance. And the best bit? She learnt what she could do and take to control it.Shocking, vivid, and a must read for women, their partners and healthcare professionals alike, I Blame the Hormones is the uplifting memoir of Caroline’s journey to pull herself through despite all the odds.

    The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days.We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    The book is a detailed account of this very important but controversial figure in American history. The story is a “classic rags to riches” one and begins with his childhood in the British West Indies. Though his life is filled with tragedy and he is very poor, Hamilton manages to distinguish himself through his writing and his business skills. Eventually, he leaves the West Indies and immigrates to North America where he receives a first rate education. Later, he becomes a hero in the Revolutionary War and is appointed to be General George Washington’s right hand man. Because of his service to Washington, Hamilton becomes the Secretary of the Treasury when Washington is elected President. As a member of the new government, Hamilton makes significant contributions including setting up a banking system and a currency system which are still used today. He also plays a major role in the ratification of the United States Constitution. While Alexander Hamilton: Founding Father primarily focuses on Hamilton’s great contributions, it also presents his dark side. Though Hamilton married a wealthy woman and became a member of the aristocracy, he was also involved in a scandalous affair and ultimately died in a duel defending his honor.

    I’m an average guy who learned how to “ask more” to “get more” out of life. The strategies and techniques I outline in this book can help you get just about anything—a better job, a new house, or a great vacation—faster and more consistently if you’re willing to follow my advice.

    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to ten. Even fewer still go on to become a global success stories.This book is a practical guide to evaluating your business idea and a must-read for all aspiring entrepreneurs.You’ll learn:-that if your new venture doesn’t follow the 10x Rule, you should not quit your day job and why-how early customer development can transform a good idea into a great opportunity-which opportunities are worth selling everything forBrad Feld and Dr. Sean Wise have been assessing startup opportunities for more than two decades. They have witnessed more than 30,000 pitches and participated in more than 500 startup launches. Now two of North America’s leading minds in venture capital share how they determine which startups will succeed and which will fail.This book is indispensable for anybody who has ever thought about starting a business or fumbled their way through giving advice about starting a business.

    One essentially comes from the Harvard Business School camp, and it’s perhaps best described as “Thou Shalt Collaborate.” This approach teaches that negotiating parties should always work together toward common interests. The other school of thought, mostly pushed by author/consultant Roger Dawson, takes an opposite approach. Call it “Thou Shalt Compete,” this approach is always overtly or subtly adversarial. The One Minute Negotiator differs in that it doesn’t single-mindedly push one strategy over the other—in the real world every negotiation differs depending on the participants and the circumstances. The authors provide an easy-to-use tool that allows you to understand your own negotiation strategy and quickly match it to the negotiation strategy used by the other side and to the situation.   Too many people lose out in negotiations because of apprehension and misunderstanding about the process—what the authors call “negotiaphobia”. By providing a simple, straightforward process anyone can use The One Minute Negotiator to help conquer their fears and achieve the most beneficial outcome in all their dealings.

    Experience the pain, suffering, and love of two children as they endure nearly a decade of abuse from their father. What they did was premeditated, but what the government did may surprise you.