With all new graphics and more than 750 illustrations, a more detailed analysis of the five most important exercises in the weight room, and a new chapter dealing with the most important assistance exercises, Basic Barbell Training offers the most complete examination in print of the most effective way to exercise.

     Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

    I'm pretty sure muscles lack cognitive abilities, but this approach is a good way to just confuse you instead.You don't need to burn through buckets of protein powder every month, stuffing down enough protein each day to feed a third world village. You don't need to toil away in the gym for a couple of hours per day, doing tons of sets, supersets, drop sets, giant sets, etc. (As a matter of fact, this is a great way to stunt gains and get nowhere.)You don't need to grind out hours and hours of boring cardio to shed ugly belly fat and love handles and get a shredded six-pack. (How many flabby treadmillers have you come across over the years?)You don't need to completely abstain from "cheat" foods while getting down to single-digit body fat percentages. If you plan cheat meals correctly, you can actually speed your metabolism up and accelerate fat loss.In this book you're going to learn something most guys will never know: The exact formula of exercise and eating that makes putting on 10 to 15 pounds of quality lean mass a breeze...and it only takes 8-12 weeks.This book reveals secrets like...The 6 biggest myths & mistakes of building muscle that stunt 99% of guys' muscle gains. (These BS lies are pushed by all the big magazines and even by many trainers.) (Page 28)How to get a lean, cut physique that you love (and that girls drool over) by spending no more than 5 percent of your time each day. (Page 61)The 4 laws of muscle growth that, when applied, turn your body into an anabolic, muscle-building machine. You'll be shocked at how easy it really is to get big once you know what you're doing... (Page 32)How to develop a lightning-fast metabolism that burns up fat quickly and leaves you feeling full of energy all day long. (Page 41)The carefully-selected exercises that deliver MAXIMUM results for your efforts, helping you build a big, full chest, a wide, tapered back, and bulging biceps. (Page 91)A no-BS guide to supplements that will save you hundreds if not THOUSANDS of dollars each year that you would've wasted on products that are nothing more than bunk science and marketing hype. (Page 100)How to get shredded while still indulging in the "cheat" foods that you love every week like pasta, pizza, and ice cream. (Page 83)And a whole lot more!The bottom line is you CAN achieve that "Hollywood hunk" body without having your life revolve around it--no long hours in the gym, no starving yourself, no grueling cardio that turns your stomach. Imagine, just 12 weeks from now, being constantly complimented on how you look and asked what the heck you're doing to make such startling gains. Imagine enjoying the added benefits of high energy levels, no aches and pains, better spirits, and knowing that you're getting healthier every day.SPECIAL BONUS FOR READERS!With this book you'll also get a free 75-page bonus report from the author called "The Year One Challenge." In this bonus report, you'll learn exactly how to train, eat, and supplement to make maximum gains in your first year of training. By applying what you learn in the book and in this report, you can make more progress in one year than most guys make in three, four, or even five (seriously!).

    In the third edition of this best-selling guide, you'll find these topics:- 83 exercises for free weights, machines, bands, and balls- 30 workouts for increasing size, endurance, and strength- Sport-specific programs for tennis, golf, cycling, running, and more- Eating plans and nutrition advice for adding lean muscle and losing fatStrength Training Past 50 will keep you active, healthy, and looking great with workouts and programs designed just for you.

    

    Plus, all the features that have made this book a classic are here: -Arnold's tried-and-true tips for sculpting, strengthening, and defining each and every muscle to create the ultimate buff physique -The most effective methods of strength training to stilt your needs, whether you're an amateur athlete or a pro bodybuilder preparing for a competition -Comprehensive information on health, nutrition, and dietary supplements to help you build muscle, lose fat, and maintain optimum energy -Expert advice on the prevention and treatment of sports-related injuries -Strategies and tactics for competitive bodybuilders from selecting poses to handling publicity -The fascinating history and growth of bodybuilding as a sport, with a photographic “Bodybuilding Hall of Fame” -And, of course, Arnold's individual brand of inspiration and motivation throughout Covering every level of expertise and experience, The New Encyclopedia of Modern Bodybuilding will help you achieve your personal best. With his unique perspective as a seven-time winner of the Mr. Olympia title and all international film star, Arnold shares his secrets to dedication, training, and commitment, and shows you how to take control of your body and realize your own potential for greatness.

    The result of thorough research, keen insight, and unassailable common sense, Good Calories, Bad Calories immediately stirred controversy and acclaim among academics, journalists, and writers alike. Michael Pollan heralded it as “a vitally important book, destined to change the way we think about food.” Building upon this critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Taubes now revisits the urgent question of what’s making us fat—and how we can change—in this exciting new book. Persuasive, straightforward, and practical, Why We Get Fat makes Taubes’s crucial argument newly accessible to a wider audience.Taubes reveals the bad nutritional science of the last century, none more damaging or misguided than the “calories-in, calories-out” model of why we get fat, and the good science that has been ignored, especially regarding insulin’s regulation of our fat tissue. He also answers the most persistent questions: Why are some people thin and others fat? What roles do exercise and genetics play in our weight? What foods should we eat, and what foods should we avoid? Packed with essential information and concluding with an easy-to-follow diet, Why We Get Fat is an invaluable key in our understanding of an international epidemic and a guide to what each of us can do about it.

    Stephen Gundry believes that these defense strategies make the seemingly virtuous plants that we consume every day--fruits, vegetables, grains, nuts, and seeds--far less "good for us" than we assume. Dr. Gundry outlines the health hazards posed by lectins. The main sources of lectins in the American diet include conventionally-raised dairy products, beans, and other legumes, wheat and grains, and specific vegetables and fruitsWith a full list of lectin-containing foods and simple substitutes for each; a step-by-step detox and eating plan; and easy lectin-free recipes, The Plant Paradox illuminates the hidden dangers lurking in your salad bowl—and shows you how to eat whole foods in a whole new way.

    Just science-based programming, sensible strategies, and the results you desire.In Strength Training for Fat Loss, Nick Tumminello, renowned trainer and innovator in the field of human performance, explains how to use the 3 Cs of metabolic strength training--circuits, combinations, and complexes--to accelerate your metabolism, maximize fat loss, and maintain muscle.Inside you'll find these features:- More than 150 exercises using barbells, dumbbells, resistance bands, machines, and body weight- Realistic nutrition recommendations for staying healthy, maintaining muscle, and regulating your metabolism- Step-by-step instructions, photos, and advice for performing and sequencing the most effective fat-loss circuits, combinations, and complexes- Warm-up and cool-down exercises that include stretches and self-massage techniques to activate or restore muscles- Home-, gym-, and body-weight-based workouts along with comprehensive programming for losing fat quickly and keeping it offWhether you're a beginner looking for a step-by-step guide to fat loss or a seasoned fitness professional looking for new exercises to spice up existing routines, Strength Training for Fat Loss is the safe program that produces results.

    But if you want your metabolism to burn faster than ever before; if you want to shape the body you've always wanted; then The Eat-Clean Diet Workout is for you.Think fitness comes only with hour upon hour of exercise? Nope! Tosca will show you that you can have a better body than you ever dreamed possible, in 30 minutes a day, four days a week. Don't believe it? You will, 'cause Tosca's workout will get you there.

    With the latest findings about the mental and physical benefits of exercise, personal stories from scientists and laypeople alike, as well as researched-based prescriptions for readers, Gretchen Reynolds shows what kind of exercise—and how much—is necessary to stay healthy, get fit, and attain a smaller jeans size. Inspired by Reynolds's wildly popular “Phys Ed” column for The New York Times, this book explains how exercise affects the body in distinct ways and provides the tools readers need to achieve their fitness goals, whether that's a faster 5K or staying trim.

    Eric Cressey's cutting-edge four-phase program, featuring constant progression, variation, and inspiring goals, keeps you focused on increasing strength along with muscle mass, helping you achieve the fittest, most energetic, and best-looking body you've ever had-with fewer hours at the gym.

    This program integrates a lifetime of in the trenches experience, coupled with years of extensive research.Don't expect a picture book filled with secret exercises or bogus promises. There is nothing new under the sun. This 250 page manual will outline a complete system, from A to Z, covering all aspects of physical training.The philosophy behind this program is simple. If it works, we will use it. This program is not limited to one training style (ex. bodyweight exercise vs. weight training). This manual incorporates the best of both worlds.A sample 50 day routine is provided which applies the principles detailed throughout the manual. Topics Include: Dumbbell training for power and strength Advanced bodyweight exercises Isometrics Weighted and bodyweight core movements Low budget options for homemade training equipment Heavy bag drills for enhanced punching power Conditioning drills to enhance each energy system An analysis of periodization for combat athletes Research from world renowned sports scientists Commonly neglected areas such as the hands and neck A 50 day training program And much, much more... Infinite Intensity will enable the athlete to optimize strength and endurance based on the unique needs of the individual. This program will teach you how and why to incorporate strength training and conditioning, without allowing one objective to interfere with another.

    Strength Training Anatomy, with over 850,000 copies already sold, brings anatomy to life with more than 400 full-color illustrations. This detailed artwork showcases the muscles used during each exercise and delineates how these muscles interact with surrounding joints and skeletal structures. Like having an X-ray for each exercise, the information gives you a multilateral view of strength training not seen in any other resource.This bestseller also contains new information on common strength training injuries and preventive measures to help you exercise safely. Chapters are devoted to each major muscle group, with 115 total exercises for arms, shoulders, chest, back, legs, buttocks, and abdomen.

    How? By giving you a personal coach who has worked with some of the most famous and successful athletes in the world today.The intense focus on the muscles of your core--abs, lower back, hips, and thighs--will help you stand taller and prevent the back pain from which most people eventually suffer. The detailed nutrition section guarantees that you'll feed your muscles, starve your fat, and get boundless energy when you need it most. This program is like nothing you've ever seen before--it enables you to totally transform your body in just 12 weeks. The potential is within you, and the power to unleash that potential is within Core Performance.