Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

    Friedman shows that we have entered an age of dizzying acceleration--and explains how to live in it. Due to an exponential increase in computing power, climbers atop Mount Everest enjoy excellent cell-phone service and self-driving cars are taking to the roads. A parallel explosion of economic interdependency has created new riches as well as spiraling debt burdens. Meanwhile, Mother Nature is also seeing dramatic changes as carbon levels rise and species go extinct, with compounding results.How do these changes interact, and how can we cope with them? To get a better purchase on the present, Friedman returns to his Minnesota childhood and sketches a world where politics worked and joining the middle class was an achievable goal. Today, by contrast, it is easier than ever to be a maker (try 3-D printing) or a breaker (the Islamic State excels at using Twitter), but harder than ever to be a leader or merely "average." Friedman concludes that nations and individuals must learn to be fast (innovative and quick to adapt), fair (prepared to help the casualties of change), and slow (adept at shutting out the noise and accessing their deepest values). With vision, authority, and wit, Thank You for Being Late establishes a blueprint for how to think about our times.

    In this, his first book, Steve shares his phenomenally successful mind-management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focus and confidence.

    He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

    Rooted in the two thousand-year-old wisdom of the Tao Te Ching--"The journey of a thousand miles begins with a single step"--Kaizen is the art of making great and lasting change through small, steady increments. Kaizen is the tortoise versus the hare. Kaizen is the eleven Fortune 500 companies that significantly outperformed the market through moderate, step-by-step actions. Kaizen is losing weight not by a crash diet (which more often than not crashes) but by eating one bite less at each meal--then, a month later, eating two bites less. Kaizen is starting a life-changing exercise program by standing--just standing--on a treadmill for one minute a day. Written by an expert on Kaizen--Dr. Robert Maurer, a psychologist on the staff at the UCLA medical school who speaks and consults nationally--"One Small Step" is the gentle but potent way to effect change. Beginning by outlining the all-important role that fear plays in all types of change--and Kaizen's ability to circumvent it--Dr. Maurer then explains the 7 Small Steps: how to Think Small Thoughts, Take Small Actions, Solve Small Problems, and more. He shows how to perform mind sculpture--visualizing virtual change so that real change comes more naturally. Why small rewards motivate better than big rewards. How great discoveries are made by paying attention to the little details most of us overlook. Hundreds of examples of Kaizen at work grace the book, as well as quotes from W. Edwards Deming (who brought Kaizen to Japanese industry), Peter Drucker, coach John Wooden, and others.

     Reach new levels of success and mental toughness with this ultimate guide. Learn the "Science of Success" and prepare to excel. In this concise and highly acclaimed success mental training guide, peak performance coach DC Gonzalez teaches a blend of unique mental training technologies, sports psychology essentials, and peak performance methods that are effective and motivational. Get ready to increase your self-belief, self-confidence, and mental toughness, using this powerful guide designed to help you reach new levels of success, sports performance, and personal development. Peak Performance Coach and Best-Selling Author, DC Gonzalez is among a very fortunate few who have had the unique experience to have learned from the late Peter Siegel, a world-renowned sports and peak performance authority, sports hypnotherapist, and Neuro Linguistics Programming (NLP) Master Practitioner. With a client list that includes top athletes, executives, actors, entertainers, pro-fighters, musicians, soldiers, doctors, lawyers, psychologists, and many more; Dan has been leading people to new levels of achievement since 1988. This Kindle book is powerful, in it Dan explains, teaches, and helps you develop the psychological skills required for peak performance and mental toughness, while pointing out the underlying mental training strategies that will help anyone reach higher levels of achievement and performance - not by random chance, but by focused choice. The Art of Mental Training teaches the critical essentials while interwoven with stories from his fascinating background as an Aviator in the Navy, a Federal Agent, Military Cyber-Security Specialist, Brazilian Jiu-Jitsu Black Belt and a Peak Performance Coach. Dan creates a powerful teaching connection between his adrenaline-filled life experiences and the mental skills and mental training that make all the difference. • Learn to access your true potential, control your state and excel even under extreme pressure • Enhance performance by transforming the negative energy generated by nervousness and fear into shatterproof confidence • Improve focus and concentration for positive results — often instantly — with battle-tested mental training techniques • Learn the psychological factors that will help you view set-backs as opportunities to create lasting positive change • Enhance visualization techniques and create success imagery loaded with feelings and emotions that will generate powerful results • Understand what to practice and which success conditioning exercises will vastly improve your self-belief, self-confidence and performance • Gain insight in to the coaching psychology behind redirecting anger energy and using it to strengthen your resolve and remain in control • Use proven sport psychology techniques to leave your ego outside your event and avoid performance choking completely • Learn to create the Ideal Performance State using Neuro Linguistics Programming and “The Critical Three” • Get rid of limiting beliefs and the negative critic in your head once and for all • Achieve the champion mindset and gain the mental edge over your opponents or the situation - on demand • Learn how to find the place from which peak performance springs forth An easy read, this Kindle book is truly a guide to performance excellence written by an expert and a very unique teacher.

    Surprisingly, many of these ideas remain unknown to most of us.     In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions. He has made a distinguished career of studying and teaching such powerful problem-solving concepts as the law of large numbers, statistical regression, cost-benefit analysis, sunk costs and opportunity costs, and causation and correlation, probing how best to teach others to use them effectively in their daily lives.      In this groundbreaking book, he shows that a course in a given field--statistics or economics, for example--often doesn't work as well as a few minutes of more practical instruction in analyzing everyday situations. Mindware shows how to reframe common problems in such a way that these powerful scientific and statistical concepts can be applied to them. The result is an enlightening and practical guide to the most powerful tools of reasoning ever developed--tools that can easily be used to make better professional, business and personal decisions.

    Everyone experiences loss, but not everyone learns from it. In Sometimes You Win--Sometimes You Learn, Dr. Maxwell explores the most common lessons we learn when we experience loss. He then explains how to turn a set-back into a step forward by examining the eleven elements that make up the DNA of Those Who Learn:1. Humility - The Spirit of Learning2. Reality - The Foundation of Learning3. Responsibility - The First Step of Learning4. Improvement - The Focus of Learning5. Hope - The Motivation of Learning6. Teachability - The Pathway of Learning7. Adversity - The Catalyst of Learning8. Problems - The Opportunities of Learning9. Bad Experiences - The Perspective for Learning10. Change - The Price of Learning11. Maturity - The Value of LearningLearning is not easy during down times, it takes discipline to do the right thing when everything is wrong. This book provides a roadmap to doing just that. As John Maxwell often points out--experience isn't the best teacher; evaluated experience is.

    Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.

    That may keep a society together, but it’s not the protagonist’s job. The Motivation Hacker shows you how to summon extreme amounts of motivation to accomplish anything you can think of. From precommitment to rejection therapy, this is your field guide to getting yourself to want to do everything you always wanted to want to do.I wrote this book in three months while simultaneously attempting seventeen other missions, including running a startup, launching a hit iPhone app, learning to write 3,000 new Chinese words, training to attempt a four-hour marathon from scratch, learning to skateboard, helping build a successful cognitive testing website, being best man at two weddings, increasing my bench press by sixty pounds, reading twenty books, going skydiving, helping to start the Human Hacker House, learning to throw knives, dropping my 5K time by five minutes, and learning to lucid dream. I planned to do all this while sleeping eight hours a night, sending 1,000 emails, hanging out with a hundred people, going on ten dates, buying groceries, cooking, cleaning, and trying to raise my average happiness from 6.3 to 7.3 out of 10.How? By hacking my motivation.

    Afterwards, people came up individually and told me how much what I'd shared meant to them. This book is based on the truth I spoke about.It's something I learned from within myself, something I believed saved me. And more than that, the way I set about to do it. This is a collection of thoughts on what I learned, what worked, what didn't. Where I succeed and importantly, where I fail daily.The truth is to love yourself with the same intensity you would use to pull yourself up if you were hanging off a cliff with your fingers. As if your life depended upon it. Once you get going, it's not hard to do. Just takes commitment and I'll share how I did it. It's been transformative for me. I know it will be transformative for you as well.

    Now available in a revised paperback edition, this classic bestseller can change the way the game of tennis is played.

    Pressfield believes that “resistance” is the greatest enemy, and he offers many unique and helpful ways to overcome it.

    Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie.

    It was a shocker! In it, Dr. Brad Blanton, a psychotherapist and expert on stress management, explored the myths, superstitions and lies by which we all live. And this newly revised edition is even worse! Blanton shows us how stress comes not from the environment, but from the self-built jail of the mind. What keeps us in our self-built jails is lying."We all lie like hell," Dr. Blanton says. "It wears us out...it is the major source of all human stress. It kills us." Not telling our friends, lovers, spouses, or bosses about what we do, feel, or think keeps us locked in that mind jail. The way out is to get good at telling the truth, and Dr. Blanton provides the tools we can use to escape from that jail of the mind. This book is the cake with the file in it.In Radical Honesty, Dr. Blanton coaches us on how to have lives that work, how to have relationships that are alive and passionate, and how to create intimacy where none exists. As we have been taught by the philosophical and spiritual sources of our culture for thousands of years, from Plato to Nietzsche, from the Bible to Emerson, the truth shall set you free.